295 Btl Marketing Jobs - Page 9

Key Responsibilities Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate.

About the Role: We are seeking a dynamic and experienced Senior Marketing Manager to lead the brand and campaign strategy for our Homes and TMT segment . This role demands expertise in both ATL and BTL marketing execution , with a strong track record of end-to-end campaign management , particularly in high-involvement categories like construction materials, steel, or home-building solutions. Key Responsibilities: Lead the planning and execution of integrated brand campaigns tailored to Homes and TMT audiences across urban and semi-urban markets Strategically drive ATL (TV, print, radio, digital) and BTL (trade shows, dealer activations, on-ground events) campaigns to build brand equity and drive customer preference Collaborate with sales, product, and channel marketing teams to deliver region-specific brand messaging and demand-generation campaigns Manage external partners including creative agencies, media agencies, and BTL vendors for seamless execution and creative excellence Oversee marketing collaterals, POSM, and brand merchandising aligned with the Homes and TMT brand positioning Conduct market research and competitor benchmarking to refine messaging and identify white spaces Track campaign performance through defined KPIs, optimize media spends, and ensure ROI-focused marketing Support the internal branding and communication efforts for channel partners and influencers (engineers, contractors, dealers) Desired Skills & Experience: 710 years of marketing experience with a focus on building materials, steel, real estate, home improvement , or similar industries Proven success in executing multi-channel campaigns across ATL & BTL formats Understanding of tier 2/3 customer behavior , channel dynamics, and trade marketing Strong project management and stakeholder collaboration capabilities Analytical mindset with experience in using insights to drive campaign effectiveness MBA in Marketing or equivalent from a reputed institute

Role & responsibilities 1. Develop and Execute BTL Strategies: Including activations, in-shop branding and promotions, sampling activities, kios setup, and society-level campaigns. 2. Community Engagement Programs: Must have prior experience in executing school and Anganwadi-based activities, or similar community-level programs. 3. On-Ground Campaign Execution: Should have hands-on experience in managing door-to-door campaigns, roadshows, exhibitions, rural haats, and fairs. 4. Sales Team Collaboration: Work closely with the sales team to support and align BTL efforts with retail marketing initiatives. 5. Vendor & Agency Coordination: Identify, engage, and manage third-party agencies, vendors, and promoters to ensure seamless campaign execution. 6. Execution Monitoring & Reporting: Oversee on-ground execution and provide regular performance analysis and reports.

Roles and Responsibilities Commercial (All activity should lead to EO Closure within TAT) - Element & Cost verification - Site verification of Elements - Bill Tracking From 5th Day - Bill Verification - Bill submision - PR Follow up and EO closure - Vendor Education & management Deployment tracking - Eo Sharing with Vendors - Follow up for campaign - Align & Cordinate sales with Vendor - Dealer List maintenance - Check Installation - Material,Quality - Flash report - Maintain deployment data - On Ground Activity Execution and coordination witg vendor and team MIS support - Maintain deployment data - Maintain Master data base - Funds Management - BM wise - Sales Contact details - Sales data management - BM wise, Brand Wise Desired Candidate Profile Should have relevant experience in Sales & marketing field Perks and Benefits As per industry standard

Job Description : Assistant Marketing Manager (Male) Location : Pune Experience : 5 to 8 years experienced Education : Any Degree / Master Degree Employment Type: Full-time As a Marketing Manager at, you will play a key role in supporting and executing marketing initiatives specific to the Pune location. This includes brand awareness, event coordination, market research, and campaign management. You will work closely with the marketing team to enhance brand presence and ensure that all marketing efforts are strategically aligned with the companys goals. This is a great opportunity for a junior resource to grow within a dynamic marketing team while contributing to regional marketing success. Key Responsibilities: Campaign Support : Assist in the development, execution, and monitoring of local marketing campaigns (digital, social media, print, etc.) aimed at increasing brand visibility and customer engagement in Pune. Brand Audit & Awareness Enabler : Support brand audit activities to assess and enhance brand presence in the Pune market. Ensure that marketing campaigns and materials align with the companys values and messaging, driving awareness and consistency across all touchpoints. Event Execution & Management : Coordinate and assist in organizing local events, including product launches, webinars, industry events, and customer meetups. This includes managing logistics, vendor relationships, and post-event follow-up. Presentation Development & Editing : Create and edit presentations for internal and external stakeholders, ensuring that they are visually appealing, well-organized, and effectively communicate key marketing messages and insights. Market Research : Conduct research to identify local market trends, customer preferences, competitor activities, and opportunities for growth. Use findings to inform and refine marketing strategies. Content Creation : Support the content team by creating marketing materials such as blog posts, social media updates, email campaigns, and website content tailored to the Pune audience. Social Media Management : Oversee and update local social media channels to engage with the Pune audience, promote events, and share relevant content. Lead Generation : Assist in executing lead generation initiatives, tracking customer engagement, and ensuring effective follow-up processes for converting leads to opportunities. Reporting & Analytics : Track and report on the performance of local marketing campaigns, providing insights and suggesting areas of improvement. Use analytics tools to evaluate the effectiveness of campaigns. Cross-Functional Collaboration : Work closely with sales, product, and customer success teams to ensure alignment on marketing efforts and effective communication of regional marketing strategies. Qualifications: 5-8 years of experience in marketing or a related field. Previous experience in a marketing coordination role is a plus. Experience in event coordination and execution, with the ability to manage logistics, vendors, and post-event analysis. Basic experience with brand audits and market research, with the ability to analyze customer and competitor data. Proficiency in presentation tools (e.g., PowerPoint, Google Slides), with strong attention to detail and design. Familiarity with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools like Hootsuite or Buffer). Strong written and verbal communication skills, with the ability to create compelling content and edit marketing materials. Organized, detail-oriented, and able to manage multiple tasks and deadlines simultaneously. Ability to work collaboratively in a fast-paced environment and take initiative. Knowledge of the Pune market and local trends is a plus. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

We are looking for a highly motivated and enthusiastic individual to join our marketing team as a Field Marketing Executive / BTL Campaign Coordinator. This role offers an exciting opportunity to gain hands-on experience in executing Below-The-Line (BTL) marketing campaigns, particularly within rural and retail environments. Key Responsibilities Assist in executing Below-The-Line (BTL) marketing campaigns across designated regions. Coordinate with field teams and support branding/visibility activities. Collect feedback and generate reports on campaign effectiveness. Participate in product demonstrations, customer onboarding, and event activations. What's in it for you Hands-on experience in rural and retail marketing . Mentorship from seasoned professionals in the FMCG/retail tech sector. Fast-track career opportunity based on performance.

About The Role Requirements MBA with Around 10 years"™ experience in marketing preferably in digital product space (apps, digital product marketing in banks) or Digital Payments Needs to have experience in BTL marketing andDigital Marketing Comfortable with understanding digital products and platforms Great communication skills and creative skills Ability to work in a challenging and dynamic environment Attention to detail Job description Making an annual marketing plan to drive business objectives across services Understanding digital Banking products and creating digital marketing campaigns to drive awareness and adoption Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines Understanding market conditions/ current events to leverage and come up with quick tactical campaigns Understanding various digital platforms to have a differentiated communication plan for each Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers

Job Title: Branding and Advertising Executive Experience:2-5 Salary:20K-40k Handle Field Marketing SEM,SMO,SMM,Marketing Minimum 2–3 years of experience in branding/advertising with ATL/BTL exposure. Willingness to travel for BTL events if required.

Hiring a Category Marketing Manager for a Leading Indian Conglomerate Education: MBA Marketing Full Time 2 Year Course Experience: Minimum 4 Years of Experience in Marketing PLEASE DO NOT APPLY IF YOU DO NOT HAVE RELEVANT EXPERIENCE DO NOT APPLY IF YOU HAVE ONLY DIGITAL MARKETING EXPERIENCE THIS IS A 360 DEGREE MARKETING ROLE (OFFLINE & ONLINE MARKETING) 1. Strengthening Preference and Consideration for Brand Conceptualizing & executing clutter-breaking marketing activities (Print, TV, radio, internet) to build brand awareness, imagery and salience. This will entail extensive interactions with advertising/media agencies. Strengthening brand health by continuously monitoring scores in the Annual Brand Health Survey and executing activities to further the brand image. Conduct a Dealer Satisfaction Survey (DSS) and share the findings with the larger sales team. Create DRM calendar and conduct activities to strengthen dealer relations Conceptualizing & executing innovative marketing activities that are First in Company and First time in the Industry. Develop marketing material for POS and ensure adequate & timely availability and placement on field; develop benchmarks and monitor brand visibility at POS 2. Ensure optimum utilization of funds Ensure media efficiencies and a healthy ROI on media investments. Ensure Budget adherence Develop innovative activities/ processes/ that create impact/ visibility 3.Undertake Business Building projects / special projects Conduct market visits and plan steps thereafter Undertake Business improvement projects 4. Planning and system maintenance Monthly activity planning with Product teams and TMMs Time management 5. BTL Activity Support Provide adequate support to the branch Trade Marketing Managers for activity planning and development of creatives

Role & responsibilities A. Develop marketing initiatives to expand customer base and to optimize sales. B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets. C. Implementation & evaluation of consumer promotions for all new product concepts. D. To manage the marketing department budget E. Designing and producing marketing collaterals F. Executing tie-ups, Promotional Activities and events in up metro markets G. Oversee corporate communications and other business development activities Relevant Competencies: A. Communication skills B. Multi Tasking C. Flexibility/Planning/Organizing D. Customer Focus E. Creativity F. Drive for Results G. Team Work H. Decision making I. Coping with Pressure Candidate Profile Graduate/ Postgraduate in the relevant field with the 3 to 8 years experience of in B2B or B2C Marketing Note - Apply only if you have experiences in BTL marketing field Interested candidates can drop their resumes below mention id indrani.chakraborty982@mahindraholidays.com

Manage all the BTL & Shopper marketing activations for salon & retail stores. Handling Brand Promotions, alliances, sponsorships, launches. Plan & innovate new marketing initiatives to increase footfalls. Mystery Market visits to check and audits. Required Candidate profile BTL activities -Events (roadshows,exhibitions,conferences,seminars) promotions pamphlets,handbills & brochures Exp 4-5 yrs for Retail/FMCG/Direct Sales brands Location: Mumbai, Bangalore, Ahmedabad

Responsibilities: Manage BTL activities from planning to execution Report results & analyze performance Collaborate with sales team on trade marketing strategies Coordinate promotional campaigns & road shows

We are Vasan Eye Care - ASG , a leading chain of eye hospitals in South India, headquartered in Chennai, Tamil Nadu. With over 25 years of excellence in the healthcare industry, we serve more than 6 million patients annually . Starting from our first hospital in Trichy, today we have a network of 100+ super-specialty eye care hospitals across India, and we continue to grow! We are hiring Marketing Executives/Manager (DRT/HCS) for our Chennai Various locations . Key Responsibilities: Develop healthcare marketing strategies aligned with company goals. Plan and execute patient engagement campaigns (newsletters, coupons, roadshows, workshops). Organize healthcare events and community outreach programs. Ensure compliance with healthcare marketing regulations. Report campaign performance and insights to management. Qualifications: Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related fields (Masters degree is a plus). 0 to 10 years of experience (Healthcare marketing, DRT, Corporate Marketing experience preferred). Strong communication, creative, and analytical skills. Good knowledge of healthcare industry standards and digital marketing tools. Ability to work independently and collaboratively. Two-wheeler is mandatory . Job Details: Designation: Marketing Executive/Managers (DRT/HCS) Location: Chennai (Chrompet, Tambaram, Tondiyarpet, Perumbur, Madipakkam, Ambattur, Vadapalani & Saidapet) & Pondicherry Openings: 15 positions Experience : 0 to 15 years (Healthcare marketing, DRT, Corporate Marketing experience preferred). Salary: Best in the industry + Incentives + Allowance ( salary is not a constraint for the right candidate ) Industry Preference: Hospital Industry Joining: Immediate joiners preferred Contact Numbers: +91 7904204159 / +91 6384456712 Please share your updated resume to Email: hr.corp@vasaneye.com Website: www.vasaneye.com Feel free to share this opportunity with your friends!

Society Activation & Team Handling. All the BTL & Shopper marketing activations for all stores. Planning & Execution Handling Brand Promotions. Mystery Market visits to check and audits Define key guidelines for each project/ campaign

Lead offline events: product launches, trade shows & community activations Execute outdoor campaigns: billboards, banners etc Promote Outdoor Catering (ODC) to corporates & event planners Update store window displays & align in-store prod. placement Required Candidate profile Bachelor’s in Marketing, Business, or related field Strong negotiation, organization, and communication skills Creative thinker with a passion for luxury branding INTERESTED CALL @ 8700901362

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Job Title : Sr. Specialist - BTL Location : Ahmedabad Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail). BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Job Title : Sr. Specialist - BTL Location : Bangalore Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail) BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Position - Territory Sales Manager- Speciality sales Location - Patiala (Punjab) Role & responsibilities : Interaction with key clients to make them understand our services, deliverables and other such details. To contribute towards organizational, team & self-growth/ Responsible for target revenue Meeting specialty doctors such as Neurology / Nephrology / Gastro / Oncology and generating leads. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : B.Sc/ B.Pharma Experience : 1-6 Years Two-Wheeler is Mandatory Note : Interested Candidate share their resume on mail: Jyoti1.lpl@lalpathlabs.com and whatsapp their resume on 9817516906.

We are seeking a proactive and experienced Business Development Manager to join our team in Lucknow, Ahmedabad, and Kolkata. The ideal candidate will be responsible for: 1. Corporate Tie-ups and Lead Generation: Establishing and nurturing relationships with new corporate clients and plants to generate leads. Identifying potential business opportunities and developing strategies to secure new partnerships. 2. Health Activity Planning & Execution: Planning and executing health-related activities within the group and external organizations. Coordinating with various stakeholders to ensure successful implementation of health initiatives. 3. BTL Activity and Revenue Generation: Understanding Below-The-Line (BTL) marketing activities and driving revenue generation through these initiatives. Developing and executing BTL campaigns to enhance brand visibility and engagement. 4. Sales Team Support: Assisting the sales team in managing and executing marketing campaigns. Providing insights and support to enhance sales performance. 5. Proficiency in MS Office: Demonstrating strong command of MS Office tools (Excel, Word, PowerPoint) to create reports, presentations, and other documents. Utilizing MS Office to streamline and enhance daily operations. 6. Communication Skills: Exhibiting excellent communication and interpersonal skills to effectively interact with clients and team members. Presenting ideas clearly and persuasively in both written and verbal formats. Qualifications: Bachelor's degree in Business Administration, Marketing, or a related field. Proven experience in business development, sales, or a similar role. Strong analytical and problem-solving abilities. Ability to work independently and as part of a team. Experience with BTL marketing activities is a plus.

Role & responsibilities The Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brand's visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with creative teams to develop brand-aligned advertising assets such as commercials, print ads, and outdoor displays. * Provide creative direction and ensure brand consistency across all ATL channels. * Brand Awareness: * Develop strategies to boost brand awareness and recognition through targeted ATL campaigns. * Monitor market trends and competitor campaigns to ensure the brand's messaging is relevant and competitive. BTL Activities: * In-Store Promotions: * Plan and execute in-store promotions, point-of-sale displays, and other in-store branding initiatives to increase customer engagement and sales. * Collaborate with retail teams to ensure proper execution of BTL activities in stores. * Event Management: * Organize and oversee in-store events such as product launches, sampling sessions, and experiential marketing activities. * Coordinate with external partners, suppliers, and vendors to ensure successful event execution. * Direct Marketing: * Develop and manage direct marketing campaigns such as email, SMS, and direct mail targeting retail customers. Contact : Ms. Tripula - 7337338236

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.

Strategize and execute integrated marketing plans Lead digital marketing efforts , Conduct market intelligence . Collaborate cross-functionally Oversee content development Plan and manage all health events Track KPIs and ROI Health insurance Provident fund Annual bonus

Drive penetration through brand building levers to impact share gain in cement and category penetration in BPD and other NBDs at the zonal level. This role has to spearhead all Marketing activities at the zone. The role broadly is to ensure on-ground brand awareness and drive brand preference, ensure consistent brand language across touch points, help generate business within the respective Zones, cascade the overall marketing roadmap through Zonal initiatives & includes efficient handling/mentoring of the Zonal Marketing team.