Senior Executive - (Ecom/BTL Operations)

Tube Investments of India Limited (TII)

2 - 6 years

2 - 5 Lacs

ambattur chennai

Posted:6 days ago| Platform:

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Skills Required

e commerce operation btl marketing ecommerce marketing promotional campaigns marketing management event management marketing campaigns marketing activities btl btl activation marketing promotions event marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Greeting from TI Cycles of India

About Us:A pioneer in the Cycles market, TI Cycles of India, formed in 1949, has constantly come up with new trends in line with evolving consumer needs. TI Cycles of India vision is To be the most preferred brand in fitness, recreation & personal mobility solutions. It strives to give its customers not only a bicycle but a lifetime experience.We are a next-generation electric bicycle company revolutionising micro-mobility with eco-friendly, tech-integrated solutions. Be part of our journey as we scale across cities and states.

Digital Strategy and Marketing Responsibilities:

Create a digital strategy roadmap brand-wise campaign planning and execution
Website updates and maintenance
Coordination with creative agencies, digital agencies, media agencies, and other digital vendors
Management of SEO, SEM, SMM, media planning, and content creation
Influencer marketing planning and execution
Budget management, including allocation and ROI tracking
Online reputation management (ORM)
SMS, Email, and WhatsApp marketing
Tracking digital trends and market insights
Hands-on experience with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, etc.
E-commerce marketing initiatives
Marketing automation using platforms like Salesforce and other digital tools
Execute brand-building campaigns, commercial and engagement ads

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