BTL Marketing Assistant Manager required for- Warangal

Greetings,

We are seeking a proactive and hands-on BTL Marketing Manager to lead one of India's leading Fertility Centers below-the-line (BTL) marketing activities across the assigned region. The role involves planning, executing, and optimizing hyperlocal campaigns such as fertility awareness camps, clinic-level engagement, partnerships, and social media management.

The ideal candidate will have prior experience in healthcare or service-based field marketing, a strong understanding of the local market, and the ability to foster meaningful community connections.

Key Responsibilities

Local Campaign Execution

• Plan and execute on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events.
• Identify high-potential areas and opportunities to enhance brand visibility and generate leads.

  Community & Hyperlocal Engagement

• Build strong partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
• Adapt and localize campaigns based on regional audience behavior and demographics.

Social Media Management

• Manage clinic-level social media pages with engaging and relevant content.
• Capture and share live updates, testimonials, and community stories from events.

Event Management

• Lead end-to-end organization of fertility camps and brand events, including venue finalization, promotions, vendor coordination, and execution.
• Ensure smooth event delivery and a positive stakeholder experience. Reporting & Performance

  Tracking

• Maintain detailed reports of BTL activities, leads generated, ROI, and budget utilization.
• Share weekly and monthly reports with the BTL Marketing Head and recommend improvements.

Brand Representation

• Represent the brand professionally in all community and stakeholder interactions.
• Ensure consistent adherence to brand standards across all materials and communications.

Coordination & Compliance

• Work closely with central marketing and operations teams to align messaging and campaign objectives.
• Ensure compliance with all legal, ethical, and company policies during activities

Candidate Profile

Qualifications & Experience

• 24 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or other service-oriented sectors.
• Proven track record of managing events, field campaigns, and vendor partnerships.
• Fluency in the local language (Telugu preferred) and strong knowledge of local geography and culture.

Skills

• Excellent communication, negotiation, and interpersonal skills.
• Strong organizational and multitasking abilities, with agility to manage on-ground challenges.
• Familiarity with digital platforms (Facebook, Instagram) for local engagement.
• Willingness to travel extensively within the region for campaigns and events

+919220647539

Best Regards,