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EXL
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Lead Assistant Manager

Lead Assistant Manager

EXL

4 - 9 years

13 - 15 Lacs

noida

Posted:Just now| Platform:

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Skills Required

market analysis change management campaign management project management project coordination solution marketing content development product marketing salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

;Key Responsibilities:Campaign Execution & DeliverySupport the planning and execution of multi-channel campaigns (email, digital, events, partner co-marketing) with a focus on solution and product launches
Manage campaign setup, QA, and execution in marketing platforms, ensuring timely and accurate delivery
Partner with product, industry, and sales enablement teams to ensure campaigns reflect GTM strategy and solution priorities
;Content & Messaging ;SupportDraft and edit marketing content including solution briefs, product overviews, case studies, and sales enablement materials
Ensure accuracy, consistency, and alignment with approved messaging frameworks and solution positioning
Collaborate with product marketing and creative teams to adapt content for different channels and buyer personas
;Reporting & OptimizationMonitor campaign performance metrics, track KPIs, and prepare reports for stakeholders
Identify opportunities for improvement in solution/product messaging resonance and campaign performance; share recommendations with the Manager and broader team
Maintain campaign documentation and best practices to inform future product GTM activities
;Project Management ;Track deliverables, timelines, and dependencies across campaigns using project management tools
Coordinate with stakeholders to ensure smooth approvals, content updates, and delivery of campaign assets
Facilitate cross-functional communication between product marketing, industry marketing, and creative partners
GTM & Ad Hoc SupportSupport go-to-market activities for solution and product launches, including messaging rollouts, content development, and campaign activation
Help maintain repositories of product/solution marketing assets and enforce governance standards
Conduct competitive research and market analysis to inform solution positioning and campaign direction
Independently manage smaller projects, ad hoc BU requests, or ABM initiatives with minimal guidance

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EXL

Business Process Management / Analytics

EXL

noida, uttar pradesh, india

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Lead Assistant Manager