Role & responsibilities Job Description : Guide and shape the Digital Analytics program covering Web & Mobile Analytics, Mobile Attribution, Customer Journey Analytics, and core measurement & reporting capabilities. Define digital analytics requirements and plan the tag management approach across full release cycles. Lead requirement gathering workshops and act as a key member for Digital Analytics initiatives. Establish scalable processes, frameworks, and governance models for analytics implementation. Hands-on experience with tools such as Adobe Analytics, Google Analytics, and AppsFlyer (or similar Mobile Attribution tools). Drive deeper understanding of customer journeys, CTAs, event tracking, marketing channel rules, and system integrations. Manage measurement, reporting, analysis, and optimization of online journeys and marketing campaigns. Build and support performance reporting dashboards (experience with Tableau is an advantage). Surface insights from Web Analytics and Customer Journey Analytics; set up workspaces and dashboards. Own business requirements, functional design, configuration, testing, training, and implementation of Digital Analytics and Mobile Attribution tools using Tag Management platforms (e.g., Adobe Launch). Prepare BRDs and user stories; obtain sign-offs from country stakeholders. Conduct walkthroughs of user stories with implementation teams and align on delivery timelines. Ensure quality of deliverables with appropriate endorsements and approvals. Clearly communicate priorities, objectives, acceptance criteria, and goals to Agile delivery teams. Validate deployments using defined success metrics to ensure operational and business alignment. Drive ongoing maintenance, optimization, and issue resolution post-deployment. Preferred candidate profile immediate to 30 days (Serving notice)