Adobe Launch/Analytics

Role & responsibilities

Job Description :

•  Guide and shape the Digital Analytics program covering Web & Mobile Analytics, Mobile Attribution, Customer Journey Analytics, and core measurement & reporting capabilities.
•  Define digital analytics requirements and plan the tag management approach across full release cycles.
•  Lead requirement gathering workshops and act as a key member for Digital Analytics initiatives.
•  Establish scalable processes, frameworks, and governance models for analytics implementation.
•  Hands-on experience with tools such as

  Adobe Analytics, Google Analytics, and AppsFlyer

  (or similar Mobile Attribution tools).
•  Drive deeper understanding of customer journeys, CTAs, event tracking, marketing channel rules, and system integrations.
•  Manage measurement, reporting, analysis, and optimization of online journeys and marketing campaigns.
•  Build and support performance reporting dashboards (experience with Tableau is an advantage).
•  Surface insights from Web Analytics and Customer Journey Analytics; set up workspaces and dashboards.
•  Own business requirements, functional design, configuration, testing, training, and implementation of Digital Analytics and Mobile Attribution tools using Tag Management platforms (e.g., Adobe Launch).
•  Prepare BRDs and user stories; obtain sign-offs from country stakeholders.
•  Conduct walkthroughs of user stories with implementation teams and align on delivery timelines.
•  Ensure quality of deliverables with appropriate endorsements and approvals.
•  Clearly communicate priorities, objectives, acceptance criteria, and goals to Agile delivery teams.
•  Validate deployments using defined success metrics to ensure operational and business alignment.
•  Drive ongoing maintenance, optimization, and issue resolution post-deployment.

Preferred candidate profile

immediate to 30 days (Serving notice)