Senior Manager - Marketing

8 - 10 years

25 - 30 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

BTL Campaigns: Design and execute grassroots activation and consumer touchpoints
- Plan execute on-ground events, van activations, society branding, local melas, jataras, festive events, fan premieres, pressmeets, meet greets etc
- Execute Innovations on ground - Supervise local agencies vendors - Drive rural market penetration strategies - Leverage local events and festivals - Ensure language, visuals tone reflect regional sensibilities - Monitor competitor campaigns - Track consumer behavior in different geographies - Analyze feedback from rural/urban consumers - Supervise execution in field - Conduct audits and vendor checks - Manage last-mile delivery with precision
ATL Campaigns: - Manage TV, Print, Radio, Outdoor Cinema advertising
- Coordinate with media creative agencies - Ensure regional flavour in creatives - Track campaign performance ROI
  • Strong project and vendor management skills with an execution-first mindset.
  • Proficiency in managing budgets, media plans, and timelines independently.
  • Fluent in Telugu and comfortable working in linguistically and culturally diverse markets .
  • Comfortable with frequent travel and adaptable to local conditions and work environments.

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