Assistant Manager- Strategy & Insights

Zee Entertainment Enterprises Ltd

8 - 13 years

20 - 25 Lacs

mumbai

Posted:Just now| Platform:

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Skills Required

content strategy data analysis analytical process improvement focus standard operating procedures stakeholder management marketing research performance monitoring auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Content Strategy and Planning: o Audit the FPC (Fixed Point Chart) for key channels, ensuring all environmental factors are considered and Standard Operating Procedures (SOPs) are followed. o Draft and implement a dynamic content-sharing policy for cluster channels, factoring in content decay, ROI, and revenue maximization.
2. Consumer Focus: o Analyse viewership behaviour to identify significant trends and flag changes to the research team for deeper investigation. o Provide actionable insights to the content team, enabling them to align with evolving audience preferences.
3. Process Improvement: o Identify bottlenecks in content-related workflows and implement strategies to reduce Turnaround Time (TAT).
4. Performance Monitoring and Reporting: o Monitor and evaluate monthly GRP (Gross Rating Points) targets versus actual deviations, identifying key performance gaps. o Improvise strategies at a weekly level based on data releases to meet and exceed weekly GRP targets. o Prepare / present detailed reports or decks to support decision-making.
5. Collaboration and Stakeholder Management: o Act as a liaison between the Marketing, research, and content teams to ensure alignment on objectives and seamless execution of plans. o Engage with senior leadership to provide updates on channel performance, strategy effectiveness, and areas of improvement.
8+ years of experience in the media and entertainment industry, with a strong focus on viewership data analysis and content strategy.
Proven expertise in analysing and correlating consumer behaviour with content and environmental changes.
Experience in managing multi-channel clusters, with a track record of delivering on GRP targets. Strong understanding of ROI metrics, content decay management, and dynamic content-sharing policies.
Excellent analytical, communication, and problem-solving skills. Preferred Competencies: Strong leadership and stakeholder management abilities. Ability to work in a fast-paced, data-driven environment.
Proactive mindset to anticipate market trends and adapt strategies accordingl

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