295 Btl Marketing Jobs - Page 5

Inviting interest from Senior BTL Marketing Professionals from Mobile Handset / FMCD / FMEG Industry for a Senior BTL Marketing Role at KENT. Candidates should have 16 to 25 yrs relevant experience with MBA / PG qualifications. Job role will broadly include: Retail BTL Strategy & Planning: Assist in developing the annual BTL marketing calendar and strategy, with a specific emphasis on retail channel objectives and aligned with brand goals. Conceptualize innovative BTL campaigns, in-store activations, and shopper marketing programs tailored to target consumers and retail environments. Conduct market and retail channel research to identify relevant BTL opportunities, trends, and competitor activities within the retail space. Campaign Execution & Management: End-to-end management of BTL campaigns, including planning, budgeting, execution, and post-campaign analysis, focusing on retail channels. Organize and manage various BTL activities such as in-store activations, retail partner events, trade shows, sponsorships, etc. Oversee the development, production, deployment, and maintenance of effective Point-of-Sale Materials (POSM) and visual merchandising elements across retail touchpoints. Coordinate logistics, branding elements, promoter training, and collateral for all activations, ensuring seamless execution on the ground in retail settings. Vendor & Retail Partner Management: Identify, negotiate with, and manage relationships with external vendors, activation agencies, event organizers, printers, and suppliers. Build and maintain strong relationships with key retail partners to facilitate smooth execution of in-store activities and explore co-marketing opportunities. Ensure timely delivery and quality execution from all partners within agreed budgets. Performance Tracking: Prepare regular reports on campaign performance, retail channel insights, and recommendations for future activities. Collaboration: Work closely with the Sales and HO Marketing teams to align BTL activities with sales targets, promotional calendars, and gather feedback from the retail field. Collaborate with Brand and Digital Marketing teams for integrated campaign messaging.

Roles and Responsibilities: Assist in planning and coordinating mass media campaign including print, radio and outdoor to build brand recall. Coordinate with media agencies to finalize media plans, ensure timely release and monitor campaign performance Collaborate with the digital team to amplify brand awareness across social platforms. Work with vendors and sales team to roll out visibility elements like shelf strips, flanges, standee and outdoor branding. Track and document ATL & BTL campaign effectiveness using performance data, field report and digital metrics. Coordinate with finance and procurement to manage vendors, release PO and track annual budget. Regularly review competitor media presence, themes and On Ground activations. Drive execution for NPD Coordinating with the regional Sales Team for execution of Trade Activation. Ensure the POP materials are utilized in the market Collaborate with digital teams to amplify brand awareness across social platforms Regularly reviewing competitor media presence, themes, and on-ground activations Driving execution of New Product Development (NPD) activities Vendor visits to assess infrastructure and capabilities Suggesting retail scheme and promotion as per the requirement of the market Industry Preference: FMCG / Packaged Food / Consumer Goods Companies Job Locations: Kochi & Chennai, Tamilnadu No. of Positions: 2 Interested candidates may email their updated resume to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com

Position-Territory Sales Executive /Manager Vacant Location- Basti (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-4 Years Two-Wheeler is Mandatory Interested candidates can share their resume on : Jyoti1.lpl@lalpathlabs.com and WhatsApp on 9817516906

Role & responsibilities This is a full-time on-site role for Manager BTL Marketing located in Gurgaon, Ghaziabad, Mathura, Faridabad and Rohtak (One open position for each location). BTL Marketing will be responsible for planning and executing Below-the-Line marketing activities, coordinating with clients and internal teams to ensure smooth execution of campaigns. Develop and implement BTL activities such as school/college outreach programs, exhibitions and direct marketing efforts. Day-to-day tasks include developing promotional strategies, managing events, overseeing logistics, and ensuring timely delivery of projects. Drive student or consumer acquisition through face to face engagement activities and ensure quality data capture. Organize and participate in educational fairs and seminars. Design and execute outreach programs across schools and colleges to drive brand awareness and lead generation. The role also involves monitoring campaign performance, analyzing feedback, and reporting on results. Preferred candidate profile Experience in planning and executing BTL marketing activities, promotional strategies, and event management. Excellent interpersonal and communication skills to work with clients and internal teams. Strong connections in schools and colleges. Excellent organizational and time management skills. Excellent written and verbal communication skills. Ability to work independently and manage multiple tasks. Proficient in Microsoft Office Suite. Good understanding of consumer behavior especially students and parents. Comfortable with travel and on ground field work. Bachelor's degree in Marketing, Business Administration, or related field is preferred MBA/PGDM in Marketing or Business Development Creativity and strategic thinking to develop innovative marketing solutions.

Position-Territory Sales Executive /Manager Vacant Location- Muzaffarnagar (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.

Role Objective: To lead the malls marketing initiatives to drive footfall, improve tenant sales performance, enhance customer experience, and ensure efficient execution of marketing campaigns aligned with business objectives. Key Responsibilities: 1. Strategic Marketing Planning - Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics. - Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams. - Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction. 2. Campaign Execution & Management - Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions. - Work closely with creative agencies, media partners, and event vendors. - Analyze campaign performance and generate ROI-based reports. Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook. 3. Customer Engagement & Experience - Create and maintain multi-channel customer touchpoints (e.g., events, feedback systems, loyalty programs, social media, kiosks). - Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility. - Champion customer data capture and analytics to drive personalization and retention efforts. 4. Digital & Social Media Marketing - Drive malls digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps. - Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc. 5. Retailer & Stakeholder Coordination - Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. - Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in. 6. SOPs, Compliance & Reporting - Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation. - Manage and track marketing budgets, ensuring adherence to allocated spends. - Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral. Key Performance Indicators (KPIs): - Monthly and Quarterly Footfall Growth (%) - Campaign ROI and Cost per Footfall - Improvement in SOH (Sales per Occupied Hour) metrics - Customer Satisfaction Scores / NPS - Digital engagement metrics (followers, reach, CTRs) - Number and scale of brand activations/events Qualifications & Skills: - Bachelor’s/Master’s in Marketing, Mass Communication, or Business Administration. - Minimum 6 years of experience in B2C marketing, preferably in retail/mall/F&B industry. - Strong project management, analytical and stakeholder engagement skills. - Familiarity with CRM tools, digital marketing platforms, and event management. - Excellent written and verbal communication.

Role & responsibilities : Experience in B2B marketing for industrial products Created and managed digital, BTL, and content marketing plans within set budgets Organized sponsored events at the national and local levels Managed vendors and agencies for websites, SEO, events etc. Handled content marketing like newsletters, emailers, and blogs, and tracked their performance Designed simple creatives, e-mailers, and brochures Ran digital marketing campaigns to generate new business enquiries. Preferred candidate profile : MBA with good exposure in 360 degree marketing.

Plan media strategy across TV, Radio, Print, OOH Negotiate with media vendors for cost-effective buying Analyze ATL campaign performance and generate ROI reports, Required Candidate profile Experience in advertising agency must.

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ harini.sree@bajajcapital.com ] WhatsApp: [ +91 6381629673 ]

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate. How to Apply: Interested candidates, please share your resume with: Current CTC Current Location (Mumbai) Send your resume to: neetu.raj@supremeconsultingservices.com navaneetha@suzva.com For queries, contact: 9032956160

Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Recruitment of Manpower for Sampling and promotional Activity. Product Training and Soft Skill Training to Employee. Daily Performance Monitoring in terms of sales and consumer connect. Please call - Prakash - 7303144374 Food allowance

JOB DESCRIPTION SALES REPRESENTATIVES Key Responsibilities: 1. Appoint industrial retailers in industrial hubs present in the state , associate the r with respective dealers 2. To manage performance of dealers 3. Execution of ATL/BTL marketing plan 4. On-ground demand generation from MSMEs 5. To attend customer complaints of small & large industries, coordinate with R&D for its resolution 6. Deliver on the revenue target 7. Reach out, onboard, engage and manage influencer network. Work Location Department/ Sub Function Surat Industrial Aftermarket Sales Gandhidham Industrial Aftermarket Sales Kolkata Industrial Aftermarket Sales Hyderabad Automotive Aftermarket Sales Ghaziabad Automotive Aftermarket Sales Mumbai Automotive Aftermarket Sales Ludhiana Automotive Aftermarket Sales Vijaywada Automotive Aftermarket Sales.

Responsibilities: * Manage key accounts: acquire new ones * Oversee project management & BD activities * Present sales pitches effectively * Develop strategic client relationships Annual bonus

They lead the marketing activities, manage budgets, and ensure consistent brand messaging while driving growth and achieving business objectives.

JOB DESCRIPTION SALES REPRESENTATIVES Key Responsibilities: 1. Appoint industrial retailers in industrial hubs present in the state , associate the r with respective dealers 2. To manage performance of dealers 3. Execution of ATL/BTL marketing plan 4. On-ground demand generation from MSMEs 5. To attend customer complaints of small & large industries, coordinate with R&D for its resolution 6. Deliver on the revenue target 7. Reach out, onboard, engage and manage influencer network

Job profile: 1. Appoint industrial retailers in industrial hubs present in the state , associate the r with respective dealers 2. To manage performance of dealers 3. Execution of ATL/BTL marketing plan 4. On-ground demand generation from MSMEs 5. To attend customer complaints of small & large industries, coordinate with R&D for its resolution 6. Deliver on the revenue target 7. Reach out, onboard, engage and manage influencer network Location: Vijayawada,Gandhidham,Surat,Mumbai,Ludhiana,Ghaziabad,Kolkata,Hyderabad

Position -Territory Sales Executive /Territory Sales Manager Location - Solan (H.P) Role & responsibilities : Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-4 Years Two-Wheeler is Mandatory Note : Interested Candidate share their resume on mail: Jyoti1.lpl@lalpathlabs.com and whatsapp their resume on 9817516906.

Role & responsibilities Assist in planning and implementing trade marketing activities in alignment with brand and sales objectives. Support the execution of in-store visibility programs, POSM placement, and retailer activation plans. Monitor and evaluate the performance of trade campaigns and promotional activities. Coordinate with sales and distribution teams to ensure consistent brand messaging and timely execution. Liaise with vendors and creative teams for the development of trade marketing materials. Analyse market and competitor trends to identify growth opportunities at the trade level. Manage trade budgets and track ROI on promotions and BTL campaigns. Provide support in new product launches and promotional rollouts across channels. Qualification & Experience: Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). 25 years of experience in trade marketing, brand activation, or channel marketing in the consumer goods, electrical, or retail industry. Strong understanding of retail dynamics, channel structures, and shopper behavior. Proficient in MS Excel, PowerPoint, and digital tools for campaign tracking and reporting. Excellent communication, project management, and coordination skills. Ability to work cross-functionally and manage multiple stakeholders and deadlines.

Roles and Responsibilities Develop and execute trade marketing strategies to drive sales growth, brand awareness, and customer engagement. Plan, organize, and execute BTL activities such as promotions, events, and product launches at retail outlets. Collaborate with cross-functional teams to ensure seamless execution of trade promotion initiatives. Analyze market trends and competitor activity to inform trade marketing decisions. Manage budgets for trade marketing campaigns and track key performance indicators (KPIs). Desired Candidate Profile 3-6 years of experience in Trade Marketing or related field. Strong understanding of BTL activation, BTL marketing, and trade promotion concepts. Excellent communication skills with ability to work effectively with internal stakeholders across various functions.

1. Business Coordination and Planning Coordinate business activities for R2 units, including daily billing projections and MOP planning. Conduct weekly team reviews on MOP and rank teams based on MTD % achievement. Plan and execute State level sales meetings (eg. 26th Jan planning, 15th Aug Planning, Season Planning) Facilitate cross-state team collaboration for major event execution. Plan and coordinate D-45 for unit anniversaries and district foundation days. 2. Administrative and HR Support Manage and approve teams AR, OD, and TR requests on HONO, and handle BHs claims on TR. Schedule interviews for R2 units with HR coordination. Upload tax information on ESS and manage BHs PMS and IDP for the team. 3. Data Analysis and Reporting Analyze data for SWOT analysis and prepare data for management meetings. Track unit-wise, category-wise market share and take updates from UH on pure missings >400 sqcm monthly. Prepare unit wise review decks for every month. Conduct weekly and monthly R&R for big days and overall performance. 4. Event and Initiative Execution Ideate and prepare concept notes for special initiatives. Coordinate and execute state-level events and special initiatives with relevant teams (e.g., Global Visionary Award, Education Excellence Award, Pride of Rajasthan).

Roles and Responsibilities Develop marketing strategies to increase brand awareness and drive sales growth. Plan and execute BTL activities, events, and campaigns to engage target audiences. Manage budgets for marketing initiatives, ensuring effective allocation of resources. Collaborate & Visit schools/institutions for B2B and product introduction. Analyze market trends and competitor activity to inform marketing decisions. Desired Candidate Profile 1-6 years of experience in marketing management or a related field. Proven track record of developing successful marketing plans and executing successful campaigns. Strong understanding of offline marketing channels (BTL) including event marketing, promotions, etc.

Position: Astt Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns. Organising promotional activities. Event Management. Managing BTL budgets. Ensuring brand visibility. Staying updated with industry trends Supporting other marketing initiatives. BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships. Interested one can share resume to talent@leeford.in or can whatsapp to 9875961129

Appoint industrial retailers in industrial hubs present in the state, associate the retailers with respective dealers To manage performance of dealers Execution of ATL/BTL marketing plan On-ground demand generation from MSMEs To attend customer complaints of small & large industries, coordinate with R&D for its resolution Deliver on the revenue target Reach out, onboard, engage and manage influencer network Location - Vadodara,Bengaluru,Kolhapur,Nagpur,Pune,Ludhiana,Chennai,Coimbatore,Hyderabad

1. Appoint industrial retailers in industrial hubs present in the state , associate the r with respective dealers 2. To manage performance of dealers 3. Execution of ATL/BTL marketing plan 4. On-ground demand generation from MSMEs 5. To attend customer complaints of small & large industries, coordinate with R&D for its resolution 6. Deliver on the revenue target 7. Reach out, onboard, engage and manage influencer network