Lead - BTL Activation

As a seasoned BTL marketing professional, you will play a pivotal role in driving strategic planning, innovation, and governance for pre-launch, launch, and post-launch phases across stores and clusters. Your key responsibilities will include: - Designing and implementing a comprehensive BTL marketing blueprint, with a focus on catchment activation through society tie-ups, exhibitions, and brand alliances. - Building a dynamic idea bank for BTL activations, fostering innovation and leveraging partnerships with key platforms. - Developing Retail SOPs for BTL activities, ensuring standardization, brand alignment, and operational excellence. - Allocating and managing BTL budgets, monitoring campaign performance, and presenting impact reports. - Implementing digital tracking systems for real-time monitoring, data-driven decision-making, and stakeholder visibility. - Managing a robust partner ecosystem, negotiating contracts, and ensuring service quality and long-term partnerships. - Providing oversight for BTL kits and collaterals, supporting regional and store-level teams for flawless execution. - Establishing quality control mechanisms, conducting audits, and driving continuous improvement. In terms of qualifications and skills, you should possess: - 10+ years of experience in BTL marketing, retail activation, or experiential marketing. - Proven leadership in managing multi-location campaigns and vendor ecosystems. - Strong strategic thinking, budgeting, and analytical skills. - Excellent communication, stakeholder management, and team leadership abilities. - Familiarity with digital tracking tools and CRM systems.,