7 Retail Activation Jobs

You are an experienced and motivated Trade Marketing Manager responsible for developing and implementing trade strategies across General Trade (GT) and Modern Trade (MT) channels. Your role is crucial in enhancing in-store visibility, retail activation, and brand performance in highly competitive retail environments. As a cross-functional leader, you are adept at aligning sales and marketing efforts with on-ground execution. Your primary responsibilities include strategic planning, where you create and execute regional trade marketing plans that align with national brand strategy and sales objectives. You identify region-specific opportunities and customize campaigns to suit local retail dynamics. In terms of retail activation and visibility, you oversee in-store branding, product displays, POP/POSM deployment, and visual merchandising. You also plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration and execution are key aspects of your role, where you closely collaborate with sales teams and distribution partners to ensure the timely and consistent execution of trade programs. You act as the liaison between brand teams and the field force to ensure messaging consistency and execution excellence. Additionally, you monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. You maintain reports on campaign performance, market feedback, and competitive benchmarking. Furthermore, you analyze shopper behavior, footfall patterns, and category performance to enhance conversion at the shelf. You provide recommendations for planogram improvements and retail strategies based on data and store-level insights. You oversee the design, production, and timely deployment of point-of-sale materials and trade collateral. You manage relationships with external agencies and vendors for fabrication, printing, and logistics. To excel in this role, you should have at least 4-8 years of relevant experience in Trade Marketing within the FMCG industry. You must possess hands-on experience managing GT and MT channels with a proven track record in retail activation. A strong understanding of shopper marketing, planograms, and retail display strategies is essential. You should demonstrate the ability to manage large-scale budgets, measure ROI, and enhance marketing efficiency. Excellent communication, negotiation, and stakeholder management skills are vital, along with strong analytical capabilities to derive actionable insights from sales and shopper data. Proficiency in MS Office, particularly Excel and PowerPoint, is required, with exposure to data tools such as Nielsen and retail audits considered a plus.,

You will be working as a Retail Marketing Associate for Sneakare, a premium shoe care brand in India, located in Kirti Nagar, Delhi. Sneakare is known for offering high-quality cleaning, protection, and maintenance products for sneakers and footwear. As part of the marketing team, your primary responsibility will be to execute on-ground promotional activities across both General Trade (GT) and Modern Trade (MT) retail formats. Your key responsibilities will include engaging in consumer interaction and conducting product sampling at malls, retail outlets, and high-footfall areas. You will educate potential customers about Sneakare products, distribute sample kits or demos, and address any queries or objections confidently. Additionally, you will support visibility and sampling activities at local general stores and collaborate with shop owners to ensure proper product placement and branding. In the Modern Trade (MT) sector, you will coordinate with store staff and managers at outlets like malls and large shoe retailers to set up sampling booths. Your role will involve executing clean and professional in-store activations that align with Sneakare's premium brand image, while also tracking footfall and gathering basic customer feedback. You will be responsible for maintaining daily records of locations visited, people engaged, and product samples used. It is essential to ensure the availability and cleanliness of demo kits, branding material, and sample stock. Furthermore, you will report feedback, trends, and opportunities from the field to the marketing team. To qualify for this role, you should have at least 1-2 years of experience in field marketing, brand promotion, or retail sales. Strong communication skills in Hindi and basic English are required, along with an outgoing, confident, and presentable personality. You must be willing to work flexible hours, including weekends, and be able to travel locally within Delhi NCR. Basic knowledge or interest in sneakers, shoe care, or lifestyle products will be an added advantage. As part of the benefits package, you will receive a fixed monthly salary, travel allowance (if applicable), training on product knowledge and brand communication, and the opportunity to grow within the Sneakare marketing team. If you are interested in this position, you can directly apply by sending your application to talent@sneakare.com.,

As a Trade Marketing Manager, your primary responsibility will be to develop and implement zonal trade marketing plans that are in line with national strategies. You will be tasked with customizing dealer and retailer programs based on local market trends and sales objectives. It will be your duty to plan and monitor trade promotional budgets and ROI within the zone to drive an increase in display share. You will also play a crucial role in channel development and support by leading initiatives to onboard, train, and engage channel partners such as dealers, retailers, architects, masons, interior designers, and contractors. Your responsibilities will include driving the execution of in-store visibility initiatives like POP materials, signage, store branding, and displays. Additionally, you will support the expansion of exclusive stores, MBOs, and enhance customer experience at various touchpoints. Designing and implementing trade schemes, cashback offers, product bundling, and loyalty programs will also fall under your purview. You will need to plan and execute zonal retail activations, roadshows, and influencer meets while collaborating with local event agencies to execute BTL activities for footfall and brand visibility. Ensuring branding at exhibitions, trade events, and dealer meets will also be part of your role. Collaboration with sales teams to gather market insights and boost trade engagement, coordination with supply chain and product teams for POS materials and training support, and providing feedback to the central marketing team on zonal requirements are essential tasks. You will be responsible for maintaining dashboards for scheme effectiveness, branding compliance, and dealer performance, as well as reporting on key performance indicators such as footfall uplift, secondary sales growth, brand recall, and partner satisfaction. Managing a team of Regional Marketing Incharges, defining and monitoring team KPIs and performance, as well as leading, mentoring, and grooming the team effectively will be key aspects of your role. You will also be responsible for managing marketing budgets for assigned zones efficiently and ensuring timely invoice submission and monthly provisioning. This role will require frequent travel within the assigned zone to oversee execution and meet channel partners.,

Role & responsibilities Assist in planning and implementing trade marketing activities in alignment with brand and sales objectives. Support the execution of in-store visibility programs, POSM placement, and retailer activation plans. Monitor and evaluate the performance of trade campaigns and promotional activities. Coordinate with sales and distribution teams to ensure consistent brand messaging and timely execution. Liaise with vendors and creative teams for the development of trade marketing materials. Analyse market and competitor trends to identify growth opportunities at the trade level. Manage trade budgets and track ROI on promotions and BTL campaigns. Provide support in new product launches and promotional rollouts across channels. Qualification & Experience: Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). 25 years of experience in trade marketing, brand activation, or channel marketing in the consumer goods, electrical, or retail industry. Strong understanding of retail dynamics, channel structures, and shopper behavior. Proficient in MS Excel, PowerPoint, and digital tools for campaign tracking and reporting. Excellent communication, project management, and coordination skills. Ability to work cross-functionally and manage multiple stakeholders and deadlines.

The Sales Officer (Off-roll) will support channel partners in achieving their sales targets. Act as a key liaison between the company and its channel partners to ensure seamless communication. Drive product promotions and assist in executing marketing strategies at the ground level. Monitor market trends, gather competitor insights, and share feedback with internal teams. Ensure visibility of products and support retail-level activations. Track sales performance and assist in reporting and documentation.

The Sales Officer (Off-roll) will support channel partners in achieving their sales targets. Act as a key liaison between the company and its channel partners to ensure seamless communication. Drive product promotions and assist in executing marketing strategies at the ground level. Monitor market trends, gather competitor insights, and share feedback with internal teams. Ensure visibility of products and support retail-level activations. Track sales performance and assist in reporting and documentation.

About KAZO: KAZO is a leading women's fast fashion brand that epitomizes the fashionable and ornate lifestyle of todays trendsetting women. We bridge the gap between ever-changing trends and premium occasion wear by creating fashion-forward collections with unique personality and contrast. Our product range includes clothing, bags, jewellery, and fragrance, all designed with high wearability and practicality, offered at affordable prices. At KAZO, we believe in transforming the monotony of daily dressing into an incredible experience that boosts confidence and enhances the wearers day and night. Location: Noida (Sector 64) Position Overview: We are seeking a dynamic and detail-oriented Marketing Executive to join our team and lead the execution of on-ground events and brand activations, across shopping malls. The ideal candidate will have hands-on experience in vendor management , event coordination , and mall activations . This role demands strong organizational skills, effective negotiation abilities, and a passion for delivering high-impact marketing experiences. Roles and Responsibilities: Execute BTL (Below The Line) marketing events at malls. Coordinate end-to-end logistics for events, from setup to execution and dismantling. Identify, evaluate, and liaise with vendors, agencies, and mall authorities. Handle vendor negotiations, contracts, and ensure timely deliverables within budget. Secure necessary permissions, space bookings, and compliance with mall regulations. Monitor on-ground event performance and ensure brand guidelines are met. Work cross-functionally with internal teams (design, sales, etc.) for event support Prepare event reports and provide insights for continuous improvement Qualifications: Bachelors degree in Marketing, Business, or a related field 2+ years of experience in event execution at the mall level for fashion & lifestyle brands. Proven experience in vendor management and negotiation Strong network of vendor and mall contacts is a plus Excellent communication and coordination skills Ability to work in a fast-paced environment with tight deadlines Willingness to travel and be present on-site during events Why Join Us: Be a part of a forward-thinking company that is redefining fast fashion with a focus on unique, high-wearability pieces. Contribute to a brand that values innovation, creativity, and a positive work culture. Enjoy competitive compensation and benefits in a dynamic and growing organization.