Marketing Executive

As a Marketing Executive for our education institute in Bathinda, you will be responsible for driving Below-The-Line (BTL) marketing activities to generate leads and increase student enrollments. **Key Responsibilities:** - Plan and execute BTL marketing campaigns such as roadshows, school/college tie-ups, canopy activities, seminars, and workshops. - Organize education fairs, career counseling sessions, and promotional events in target areas. - Develop partnerships with schools, coaching centers, and local organizations to promote institute programs. - Conduct door-to-door promotions, pamphlet distribution, and community engagement activities. - Identify high-footfall areas and execute awareness campaigns through kiosks, banners, and flyers. - Work with the sales team to ensure quality lead generation and conversions. - Liaise with vendors, printing agencies, and event organizers for smooth execution of BTL activities. - Ensure cost-effective execution of promotional campaigns within the allocated budget. - Analyze market trends, competitor strategies, and student preferences to enhance marketing efforts. - Provide insights and reports on campaign performance, footfall, and lead conversion rates. **Key Requirements:** - Qualification: Graduate/Postgraduate in Marketing, Business Administration, or a related field. - Experience: 1-3 years in BTL marketing, preferably in the education sector. - Skills: Strong communication, networking, and event management skills. - Other: Willing to travel locally for campaign execution and event coordination. In addition to the responsibilities and requirements mentioned above, you will have the opportunity to avail the following perks and benefits: - Attractive salary package + incentives based on performance - Career growth opportunities in a reputed education institute - Travel and event allowances Please note that the work location is in person and the preferred language for communication is English.,