295 Btl Marketing Jobs - Page 4

As a Jio Point Manager with 2-4 years of experience, your primary responsibilities will include developing the Jio point market, ensuring stock availability and visibility in retail outlets, achieving acquisition and revenue targets, and identifying and onboarding channel partners and distributors. You will be in charge of monitoring and executing below-the-line marketing activities in the assigned area of Medchal. For this role, a degree is mandatory. The salary range for this position is between 1.80 to 2.75 Lacs per annum. You will work closely with the HR team at Reliance Jio, and the contact person for this position is Ms. Shravani Ganti. If you are someone who thrives in a dynamic environment, enjoys building and maintaining relationships with channel partners, and has a strong track record of meeting targets, we would like to hear from you. Join our team and be a part of driving growth and success in the telecom industry.,

How to Apply: Interested candidates can send their resume to Careers@itm.edu and on Nitint@itm.edu. Requirements: Bachelors or Masters degree in Marketing, Business Administration, or related field Minimum 7 years of relevant experience in BTL/field marketing, preferably in the education sector Strong network with event vendors, agencies, and campus coordinators Excellent project management, negotiation, and interpersonal skills Willingness to travel across regions for campaign execution Role Overview: We are looking for an experienced and strategic BTL Marketing Head to lead all on-ground activation, brand visibility, and student engagement campaigns. The ideal candidate should have a proven track record of managing BTL campaigns across multiple locations, team leadership, and vendor management. Key Responsibilities: Develop and execute BTL marketing strategies to drive admissions and brand visibility Plan and implement on-ground events, roadshows, mall activations, college fests, seminars, and school outreach programs Liaise with academic counselors and admission teams to align BTL efforts with enrollment targets Manage vendor relationships, negotiate costs, and ensure timely execution of campaigns Monitor campaign performance and prepare reports with actionable insights Ensure brand consistency across all BTL touchpoints Lead and mentor a team of field marketing executives and interns

Position-Territory Sales Executive /Manager Vacant Location- Aligarh (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Jyoti1.lpl@lalpathlabs.com and whatsapp on 9817516906

ATL Marketing: Plan and execute traditional media campaigns (Print, Outdoor) to enhance brand visibility. BTL Marketing: Manage trade shows, dealer activations, industry events, and direct marketing campaigns. Oversee the design and production of brochures, leaflets, and other marketing collaterals. Develop and refine brand messaging that highlights the quality and innovation of our TMT products. Manage the offline marketing budget and monitor campaign performance. Conduct market research to identify trends and adjust strategies accordingly. Build and nurture relationships with stakeholders, partners, and influencers to support brand initiatives. What We Are Looking For Bachelors degree in Marketing or a related field. Minimum 5 years of experience in offline marketing, preferably in the manufacturing or industrial sector. Strong expertise in traditional media, trade marketing, and event management. Excellent skills in budget and project management, as well as communication. Analytical mindset with a focus on measuring and optimizing campaign outcomes. What We Are Offering Fast-track Career Growth High-Impact Roles Ownership Role Autonomy Exceptional Peer Group Enjoyable Workplace Competitive Pay Rewards

#Female Candidates preferred Bachelor's degree in Marketing, Business, Mass Comm, or related field. Minimum 4 years of experience in BTL activities, preferably in media or advertising agencies. Strong understanding of brand activation.

Job Title: Senior Manager Business Development (PW MedEd) Location: Noida sector 62 | Experience: 3–6 Years Employment Type: Full-Time, 6 days work from office Role Overview: We are looking for a dynamic and result-oriented Manager to lead the end-to-end operations of the PW MedEd Campus Ambassador Program. This includes managing engagement, onboarding, sales tracking, incentive processing, offline sponsorship events, and coordination with the offline sales team. Key Responsibilities: Oversee and drive the full lifecycle of the Campus Ambassador Program Lead and motivate the ambassador community to ensure consistent engagement and performance Coordinate with internal teams for smooth onboarding, sales enablement, and incentive distribution Manage offline sponsorships and collaborate with the offline sales team for ground-level activations Monitor KPIs and optimize strategies for growth and efficiency Lead a small team and ensure high productivity Travel to different colleges to collect insights from students and to audit the works of BDAs. Requirements: 4+ years of experience in sales, operations, or team management roles Strong communication skills – polished, professional, and soft-spoken Proven ability to manage cross-functional initiatives and remote communities Prior experience with youth/student programs or ambassador initiatives is a plus Prior field sales experience in the NEET PG segment will be considered an added advantage. Campus Ambassador Network & Team Handling experience is must Interested candidates can share their resume @ Parul.verma@pw.live

We are looking for a Client Services Manager to join our team and drive strong client relationships in a fast-paced advertising environment. In this role, you will act as the bridge between clients, media and our creative, and digital marketing team, ensuring seamless communication and project execution. Key Responsibilities: - Serve as the primary point of contact for clients, understanding their goals and business needs. - Manage project timelines, budgets, and deliverables in collaboration with internal teams. - Build and maintain long-term client relationships, identifying opportunities for growth. - Monitor and manage account billings. Requirements: - Minimum 2 to 3 years of relevant industry experience. - Good communication skills and fluency in English is mandatory. - Strong understanding of ATL, BTL and Digital marketing concepts,

Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Vijayawada, Bangalore, Surat, Ahmedabad Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Vijayawada, Bangalore, Surat, Ahmedabad Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Job Title: Marketing Manager Luxury Automobile Dealership Location: Kolkata, India Experience Required: 8+ Salary: Up to 6.50 LPA (Negotiable for the right candidate) Industry: Luxury Automotive / Premium Retail Department: Marketing & Brand Communication Company Overview: We are a leading luxury automobile dealership representing one of the most prestigious automobile brands in the world. Our commitment to excellence, innovation, and a premium customer experience has made us a market leader in the luxury automotive retail space in Kolkata. We are now seeking a dynamic and experienced Marketing Manager who will be responsible for leading and executing all marketing initiativesboth Above the Line (ATL) and Below the Line (BTL)to position our brand prominently in the competitive luxury automobile market. Role Objective: To conceptualize, plan, and implement strategic marketing initiatives aimed at enhancing brand visibility, generating quality leads, strengthening customer loyalty, and driving footfall to the showroom, while aligning with brand standards and dealership goals. Key Responsibilities: Strategic Marketing Planning: Develop and execute comprehensive annual and quarterly marketing plans in line with business objectives and OEM marketing guidelines. Ensure all campaigns are aligned with the luxury positioning of the brand and resonate with high net-worth individuals (HNIs), corporates, and elite clientele. ATL (Above the Line) Marketing: Manage traditional media planning and buyingprint, radio, OOH (hoardings, airport displays), and premium magazine placements. Develop brand awareness campaigns and tactical promotions targeting affluent consumers. Coordinate with creative agencies for branding, ad creatives, and media scheduling. BTL (Below the Line) Marketing: Design and execute dealership-level activation programs such as: o Test drive events and experiential drives for HNIs and influencers o Mall and airport activations o Product launches and private showcase events o Lifestyle partnerships with premium clubs, hotels, and real estate Work closely with the sales team to generate leads from BTL activities. Digital & Social Media Marketing: Collaborate with digital agencies to plan and monitor digital campaigns (Google Ads, Meta Ads, SEO, email marketing). Manage content calendars for social media platforms (Instagram, Facebook, LinkedIn) aligned with luxury brand tonality. Ensure timely posting, audience engagement, and campaign analytics reporting. OEM Coordination & Brand Compliance: Liaise with the OEMs regional/national marketing team for approvals, branding guidelines, and campaign co-funding (MDF/Co-op budgets). Ensure all collaterals and activities meet global brand guidelines. Event Management & Public Relations: Plan and execute curated luxury events including wine tastings, fashion collaborations, and customer appreciation nights. Engage with lifestyle media, bloggers, and influencers to promote dealership and brand stories. Performance Tracking & Budgeting: Manage marketing budgets and ensure optimal allocation across channels for maximum ROI. Analyze campaign performance using tools like Google Analytics, CRM dashboards, and report KPIs like CPL, CPM, ROAS, and footfall metrics. Maintain records of leads generated, converted, and the campaign source mapping. Candidate Profile: Education: MBA/PGDM in Marketing, Mass Communication, or a related field from a reputed institute. Experience: Minimum 8+ years of experience in marketing, with at least 4 years handling both ATL and BTL marketing independently. Prior experience in luxury automobile, premium real estate, hospitality, or luxury retail brands preferred. Skills & Competencies: Strong understanding of consumer behavior in the luxury segment. Proven track record of planning and executing high-impact campaigns. Excellent vendor management, negotiation, and stakeholder coordination skills. Creative thinker with a strategic mindset and execution excellence. High attention to detail with strong communication and presentation skills. Hands-on experience with digital marketing tools and CRM systems.

Position-Territory Sales Executive /Manager Vacant Location- Thane Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on samriddhi.ambadkar1@lalpathlabs.com

About HealthKart: Healthkart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers. Role Overview: The Associate will be responsible for planning, executing, and managing on-ground brand activations and events across India. This role demands a proactive individual with a strong background in event management and vendor negotiations, along with a passion for fitness. Job Title: Associate Location: HealthKart Office, Sector 14, Gurugram About Us : Gritzo provides a customized range of nutritional products for children. Inspired by the word GRIT, which means determination and unbeatable spirit. Key Responsibilities: Manage logistics and coordination for big-ticket events. Negotiate effectively with vendor partners on commercials and deliverables to ensure cost- effective solutions. Display a high degree of ownership and accountability in managing events and activations. Collaborate with cross-functional teams to align marketing strategies with event objectives. Ensure consistent implementation of the brand’s image and values in offline settings. Ensure meticulous execution of all planned activities while adhering to timelines and budgets. Foster strong relationships with vendors, partners, and stakeholders to facilitate smooth operations. Contribute ideas for improving offline customer experiences and achieving targets. Qualifications: Relevant experience in on-ground brand activations and event management. Strong negotiation skills and a keen eye for cost-conscious solutions. Ethical, diligent, and meticulous in planning and execution. Excellent people management and communication skills. A keen interest in fitness and wellness is a plus.

Position-Territory Sales Executive /Manager Vacant Location- Hathras (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.

Role & responsibilities Experience in B2B marketing for industrial products Created and managed digital, BTL, and content marketing plans within set budgets Organized sponsored events at the national and local levels Managed vendors and agencies for websites, SEO, events etc. Handled content marketing like newsletters, emailers, and blogs, and tracked their performance Designed simple creatives, e-mailers, and brochures Ran digital marketing campaigns to generate new business enquiries Grow brand awareness for Blue Star E&E among the key solution portfolio across Industrial Testing & Measurement Establish Blue Star E&E as a Solution Provider in existing & new business lines Establish a marketing calendar for brand awareness and enquiry generation initiatives and manage budgets and deliver on marketing objectives Manage Digital, Social, Media & PR agencies, content writers, event agencies to conceptualize & execute the initiatives Manage inside sales team and ensure efficiency of the same Conduct periodic brand awareness research to ensure marketing objectives are achieved Monitor enquiry generation through various digital campaigns through website, google key words, LinkedIn, B2B platforms, etc. and work with CRM team for handover of enquiries and take feedback on sales conversion to optimize media spending Preferred candidate profile MBA in Marketing with 2 to 5 years of experience in Field Marketing, BTL, Vendor Management, CRM. Candidates from Industrial equipment/ machine tool background will be preferred

Roles and Responsibilities : Develop and execute BTL marketing strategies to drive business growth and increase brand awareness. Collaborate with cross-functional teams to launch new products, promotions, and campaigns. Manage relationships with key stakeholders, including retailers, distributors, and suppliers. Analyze market trends and competitor activity to inform strategic decisions. Job Requirements : 9-12 years of experience in Healthcare or Beauty & Wellness Sector with expertise in BTL marketing. Proven track record of success in developing effective brand activation plans. Strong understanding of online marketing channels (e.g., social media) for campaign execution. Excellent brand management skills with ability to develop strong relationships with internal/external stakeholders.

Gold Loan Lead generation & execute local marketing activities (ex. kiosks) to generate leads Hire, train, and manage team of Sales Officers to achieve targets Build Relationships with local connectiors for leads sourcing Ensure daily SoP compliance

Driptech India is pioneer in the field of 'affordable and innovative' drip irrigation solutions . It is originally a start-up venture founded in the USA to promote a new drip irrigation technology innovated by the researchers in the Stanford University. Jain Irrigation Systems Ltd., one of the global leaders in micro irrigation has acquired Driptech a few years ago, and currently it is a subsidiary of Jain Irrigation. The company plans to establish its brands by doing intensive promotional activities among the farmers, and aims to attain leadership position in the market as manufacturer of 'Economical and Innovative' drip irrigation solution. The assignment offers a rare opportunity to market a new concept of Drip irrigation technology. Website: www.driptech.info Tube channel: https://www.youtube.com/channel/UC5PNy89ONnZQCkdEEn7XJww?view as=subscriber recently joinedAtul Limited Responsibilities: i. Planning and monitoring field publicity campaigns ( BTL activities) like farmers meeting, VAN campaigning, exhibitions, demonstration program etc. on all India basis . ii. Devising market specific Field Promotional strategies and Digital Marketing strategies. iii. Implementation of the above through Territory Managers and Field Officers and monitoring the same. iv. Managing publicity material designing, procurement and distribution. v. Supporting Market Survey / Research Qualification and Experience: The candidate must be a graduate in Agricultural Science or Agricultural Engineering preferably with MBA having 3 to 10 years of experience in marketing of drip irrigation or, agricultural inputs. Experience in Agri Marketing is a MUST. This is a challenging opening for Agri Marketing professionals with excellent scope for learning and exposure to all India market. Location : Pune Designations & Remuneration: Based on education and experience. Our E-mail ID: talent@driptech.com

Role & responsibilities Organize and manage health check-up camps. Plan and execute leaflet distribution in target areas Connect with chemists for co-branded sign boards Maintain relationships with housing societies / corporates to secure permissions for camps and awareness activities. Ensure proper camp setup including banners, tables, flyers, and health equipment. Daily / Weekly reporting Preferred candidate profile Experience: 1-3 years in field BTL marketing, preferably in healthcare (pharma), diagnostics, retail, or similar industries. Education: Graduate in any discipline (Marketing/Healthcare background preferred). Skills: Strong communication and interpersonal skills. Comfortable with field work and customer interactions. Basic understanding of healthcare or diagnostic services is a plus. Ability to build relationships with chemists, society managers, local vendors. Other: Two-wheeler preferred for field mobility. Willingness to work flexible hours Key Performance Indicators (KPIs): Number of camps/garden activities conducted per week. Walk-ins generated as a direct result of activities. Leaflet distribution coverage as per plan. New society/cluster tie-ups secured. Quality and professionalism of on-ground execution.

Hiring: State Business Head Outreach | NxtWave Take charge of statewide business operations, lead large teams, and drive growth in one of Indias fastest-growing EdTech startups. Join us as a State Business Head – Outreach at NxtWave. Location: Field-based role across assigned state Experience: 4+ years in Sales/Pre-Sales Leadership (EdTech preferred) Working Days: 6-day week (Rotational week off; Sunday is a working day) Travel Requirement: Extensive travel required (2/4-wheeler mandatory) Other Requirements: Own laptop mandatory About the Role: We’re looking for a highly driven and experienced State Business Head – Outreach to lead and scale our outreach operations across your assigned state. You’ll play a pivotal role in driving awareness and adoption of NxtWave programs in 12th-grade schools and colleges, managing large teams, and leading strategic institutional partnerships. Roles & Responsibilities: Lead a team of 4+ Managers and 20+ Executives to drive business outcomes across your state. Develop and implement school/college outreach strategies to increase student engagement and program registrations. Identify and connect with decision-makers in educational institutions, deliver impactful presentations, and manage end-to-end demo execution. Recruit, train, and manage your territory team, consistently monitoring KPIs and performance. Establish and nurture relationships with institutions, channel partners, and stakeholders for sustained growth. Plan and execute BTL marketing activities and outreach campaigns in target regions. Analyze market trends, track competition, and identify opportunities for expansion. Optimize processes and workflows to increase efficiency and enhance demo quality. Manage budgets for outreach operations and ensure accurate reporting. Maintain detailed CRM records and track the complete lead journey. Handle escalations, resolve issues proactively, and improve customer satisfaction. Minimum Requirement: 4+ years of experience in Sales/Pre-Sales leadership, preferably in EdTech. Strong experience in team building, performance tracking, and funnel management. Proven ability to close deals, negotiate with institutions, and lead field teams. Excellent communication, interpersonal, and stakeholder management skills. Strategic thinker with strong problem-solving ability and business acumen. Passionate about making a large-scale impact in a fast-paced startup environment. Why NxtWave: High-growth role in a fast-scaling startup Accelerated learning and ownership opportunities Make a measurable impact in the education sector Transparent decision-making environment Market competitive salary

ROLES & RESPONSIBILITIES: 1. Sales Approach and Target Orientation: The desired RMH candidate must have an excellent aptitude for sales and marketing and must be very focused towards generating quality leads with maximum probability for conversion. He/she must have a strong orientation to generate and bring new customers to the branches and add new customers to our fold. 2. Exceptional Planning and Execution Skills: RMH must plan and execute the local flavored activities for the branches of the Region allocated to the RMH to ensure that the branches achieve their monthly and quarterly business targets of New Customer Acquisition for Gold Loan and Other Financial Products. New customer acquisition (new KYC) is the primary metric on which an RMHs effectiveness will be measured and hence RMH’s primary focus must be to ensure his/her Region achieves its new KYC target without fail. 3. Monitoring Skills: RMHs must coordinate with the branches and the vendors on a regular basis to ensure the proper execution of the sanctioned regional BTL activities. He/she should have the ability to take branch staff along and ensure the BTL activities are conducted effectively and collectively to create top quality leads. He/she should also have the ability to foresee if there are any possible leakages or misreporting being done at agency level and should be able to check it, plug it and correct it. 4. Competition Tracking & Monitoring: RMH should proactively visit branches of competitors and prepare a counter competition strategy on a monthly / Quarterly basis to highlight what competitors are doing in his Region at BTL level and how does he/she plan to counter it. 5. Branch visits: All branches of in his/her Region must be visited by the RMH at least once in every Quarter to understand the on-ground issues, faade related branding issues, use/misuse of branch collaterals and merchandise, understand the branch’s catchment area, competitors active in the respective branch’s neighborhood and then finally plan and execute effective marketing initiatives which are specific to the branch, to address identified issues. 6. Branch Branding and Visual Branch Merchandise: RMH must ensuring effective branch branding, ensuring every branch in his Region stands out and is well-equipped with prominent and well-placed lit Glow Sign Boards (GSBs and Vertical GSBs), suitable quantity of branch merchandise, collaterals etc It is also his/ her responsibility to ensure that no branch has abundance of marketing collaterals / marketing material which lies unused or gets wasted later. Thus, his / her role does not end with just supplying this material but also includes their best utilization to drive business impact and ensure nil wastage. 7. Branch Launch: Whenever a new branch is being opened, RMH is entrusted with preparing a detailed report on the available opportunity in the branch’s catchment area and once the branch opening date is finalized, he/she is expected to plan a detailed marketing plan with various new branch opening activities that create awareness in the neighborhood and also drives footfall and business conversion for the new branch. 8. Vendor Management: RMH is expected to bring with him/her a good network of vendors, marketing agencies, partners, and collaborators with whom he can work closely to execute his marketing plans. He/she should also have good negotiation skills to ensure he gets the best out of his partners without compromising quality of execution. 9. Lead Management: RMH must also ensure that branches follow-up on leads generated through BTL activities timely and effectively. He must ensure leads so generated are entered in CRM under correct marketing activity source and converted aggressively to achieve targets. 10. Coordination for ATL Activities: RMH must coordinate with Corporate Office and monitor the execution of the ATL Activities such as Newspaper Ad releases, Outdoor Campaigns, Cable TV activities, TV Ads in Regional Channels etc Effectively and bring to the notice of seniors at CO North Marketing department in case he/she observes any anomalies. 11. MIS: RMH must prepare a monthly MIS of the response generated by the local BTL Activities along with other monitoring of ATL/BTL Campaigns. Timely execution of BTL activities as per CRM schedule, sharing of periodic reports with 100% execution photographs is also an important part of his / her role.

ROLES & RESPONSIBILITIES: 1. Sales Approach and Target Orientation: The desired RMH candidate must have an excellent aptitude for sales and marketing and must be very focused towards generating quality leads with maximum probability for conversion. He/she must have a strong orientation to generate and bring new customers to the branches and add new customers to our fold. 2. Exceptional Planning and Execution Skills: RMH must plan and execute the local flavored activities for the branches of the Region allocated to the RMH to ensure that the branches achieve their monthly and quarterly business targets of New Customer Acquisition for Gold Loan and Other Financial Products. New customer acquisition (new KYC) is the primary metric on which an RMHs effectiveness will be measured and hence RMH’s primary focus must be to ensure his/her Region achieves its new KYC target without fail. 3. Monitoring Skills: RMHs must coordinate with the branches and the vendors on a regular basis to ensure the proper execution of the sanctioned regional BTL activities. He/she should have the ability to take branch staff along and ensure the BTL activities are conducted effectively and collectively to create top quality leads. He/she should also have the ability to foresee if there are any possible leakages or misreporting being done at agency level and should be able to check it, plug it and correct it. 4. Competition Tracking & Monitoring: RMH should proactively visit branches of competitors and prepare a counter competition strategy on a monthly / Quarterly basis to highlight what competitors are doing in his Region at BTL level and how does he/she plan to counter it. 5. Branch visits: All branches of in his/her Region must be visited by the RMH at least once in every Quarter to understand the on-ground issues, faade related branding issues, use/misuse of branch collaterals and merchandise, understand the branch’s catchment area, competitors active in the respective branch’s neighborhood and then finally plan and execute effective marketing initiatives which are specific to the branch, to address identified issues. 6. Branch Branding and Visual Branch Merchandise: RMH must ensuring effective branch branding, ensuring every branch in his Region stands out and is well-equipped with prominent and well-placed lit Glow Sign Boards (GSBs and Vertical GSBs), suitable quantity of branch merchandise, collaterals etc It is also his/ her responsibility to ensure that no branch has abundance of marketing collaterals / marketing material which lies unused or gets wasted later. Thus, his / her role does not end with just supplying this material but also includes their best utilization to drive business impact and ensure nil wastage. 7. Branch Launch: Whenever a new branch is being opened, RMH is entrusted with preparing a detailed report on the available opportunity in the branch’s catchment area and once the branch opening date is finalized, he/she is expected to plan a detailed marketing plan with various new branch opening activities that create awareness in the neighborhood and also drives footfall and business conversion for the new branch. 8. Vendor Management: RMH is expected to bring with him/her a good network of vendors, marketing agencies, partners, and collaborators with whom he can work closely to execute his marketing plans. He/she should also have good negotiation skills to ensure he gets the best out of his partners without compromising quality of execution. 9. Lead Management: RMH must also ensure that branches follow-up on leads generated through BTL activities timely and effectively. He must ensure leads so generated are entered in CRM under correct marketing activity source and converted aggressively to achieve targets. 10. Coordination for ATL Activities: RMH must coordinate with Corporate Office and monitor the execution of the ATL Activities such as Newspaper Ad releases, Outdoor Campaigns, Cable TV activities, TV Ads in Regional Channels etc Effectively and bring to the notice of seniors at CO North Marketing department in case he/she observes any anomalies. 11. MIS: RMH must prepare a monthly MIS of the response generated by the local BTL Activities along with other monitoring of ATL/BTL Campaigns. Timely execution of BTL activities as per CRM schedule, sharing of periodic reports with 100% execution photographs is also an important part of his / her role.

Role Objective: This is a full-time on-site role for a BTL Marketing Activation professional at SOBHA Ltd. The role involves executing BTL activations, conceptualizing events, and managing vendors with 3 to 6 years of experience. We are looking for a high-energy, results-driven professional who takes full ownership, gets things done, and delivers impact. This role demands a strategic executor with sharp planning and execution skills, capable of coordinating with multiple stakeholders and driving projects to completionon time, every time. The ideal candidate is a go-getter with a deep understanding of advertising, brand collaborations, and event generation in the luxury industry. This individual will work closely with the Regional Head to not only plan but aggressively implement marketing initiatives, ensuring brand dominance in micro-markets through cutting-edge activations. They will own the event calendar, drive brand alliances, and relentlessly push for excellence in execution. Responsibilities include planning and execution of the monthly activation calendar, conducting market research on competitor projects, providing sales support, and coordinating marketing activities with the sales cluster to achieve site visits and sales closures on a monthly basis as per the target. Assisting the Regional Head for planning and implementation of marketing activities Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions. Generate innovative Below The Line (BTL) activation ideas tailored to micro-markets, enhancing local visibility and engagement. Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations. Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects. Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation. Establish partnerships with luxury brands, facilitating their participation in events and fostering mutually beneficial relationships. Liaise with vendors and internal teams to ensure smooth event operations. SKILLS AND QUALIFICATIONS Bachelors/masters degree in marketing, business, or related field Excellent written and verbal communication skills Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking. Adept at generating unique event concepts and experiences that resonate with the luxury audience

We're hiring a Marketing Lead (BTL focus) in Bangalore for a fast-growing blue-collar hiring startup. Own offline activations, build the function from scratch, and drive brand visibility across Tier 2/3 India. Startup experience is a must. Required Candidate profile 6–8 yrs in full-stack marketing with strong BTL expertise. Experience in Tier 2/3 cities & startup environments. Must build and scale campaigns, teams & strategy across offline, digital & ATL.

We're hiring a Sr. Manager – Channel Acquisition in Bengaluru! Own and scale on-ground partner networks for India's largest AI-powered recruitment platform. Design, onboard, activate and optimize acquisition programs. Required Candidate profile 8+ yrs in sales/channel acquisition in FMCG/Telecom/high-scale ops. Startup experience preferred. Strong in partner enablement and BTL must, program tracking, and cross-functional collaboration.

Position-Territory Sales Executive /Manager Vacant Location- Panchkula, (Hr.) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-4Years Two-Wheeler is Mandatory Interested candidates can share their resume on Jyoti1.lpl@lalpathlabs.com and WhatsApp on 9817516906.

Role & responsibilities : Generate customer leads to develop new accounts and area, prepare proposals, quotes, contracts, or presentations for potential customers. Additionally, create dealer/Franchise & provide technical information Preferred candidate profile : Good communications skills