Field Marketing Executive

Marketing Executive

Location: Hyderabad (Multiple Centers Must be open to work across city)

Working Days: 6 Days a Week (Tuesday Sunday)

Timings: 10:00 AM 07:00 PM

About Physics Wallah (PW)

Vidyapeeth Hyderabad Physics Wallah (PW), Indias fastest-growing EdTech unicorn, is on a mission to make quality education accessible to every student. PW Vidyapeeth Hyderabad is expanding rapidly across Hyderabad, Warangal, and Karimnagar for the academic year 202526.

We are looking for energetic and target-driven Marketing Executives who will be responsible for driving brand visibility, lead generation, and student walk-ins for IIT-JEE & NEET courses. Key

Responsibilities

1. BTL Marketing & Campaign Execution • Plan and execute on-ground campaigns such as school/college seminars, roadshows, scholarship tests, kiosks, apartment/community activities, and local events. • Build strong connections with schools, coaching centers, and communities to generate leads.

2. Lead Generation & Student Footfall • Ensure maximum participation in scholarship tests, seminars, and demo sessions. • Work closely with sales and academic teams to ensure high lead conversion.

3. Branding & Visibility • Manage center branding activities and ensure proper visibility of PW in target areas. • Collaborate with marketing team for creative collaterals, event materials, and digital campaigns.

4. Reporting & ROI Tracking • Maintain records of campaign performance and share weekly reports. • Track ROI and suggest improvements for better outcomes. Must-Have Skills &

Qualifications

• Minimum 1+ year experience in BTL/field marketing (EdTech, K-12, Test Prep, or FMCG preferred).

• Strong communication skills in English, Telugu (mandatory), and Hindi.

• Good knowledge of Hyderabad market and ability to travel across multiple locations.

• Energetic, self-motivated, and target-oriented with ability to handle field activities.

What We Offer

• Competitive salary + performance-based incentives.

• Opportunity to work with Indias most trusted EdTech brand.

• High-growth career path in Marketing & Center Operations.

• Direct impact on student enrollment and learning journey.