Senior Manager / AGM - Marketing

Looking for a passionate and result-driven Brand Manager / Sr. Brand Manager to lead the development, execution, and optimization of brand and marketing campaigns across digital and offline channels. You will be responsible for end-to-end campaign strategy, content planning, and managing our brand presence across LinkedIn, Instagram, YouTube,PR.

You will work closely with cross-functional teams including design, performance marketing, product, and external agencies to ensure brand consistency and high-impact execution.

Key Responsibilities

Brand & Campaign Strategy

• Own and drive the brand positioning, narrative, and identity across channels
  
• Develop and execute integrated

  360-degree brand campaigns

  (digital, social, PR, offline)
• Define and monitor campaign objectives, KPIs, and ROI
  
• Ensure alignment with business goals and marketing calendar
  

Social Media Strategy & Execution

• Create platform-specific strategies
  
• Plan and lead monthly content calendars, creative themes, and campaign launches
  
• Collaborate with content and design teams to develop high-performing creatives and copy
  
• Analyze platform insights, optimize for engagement, reach, and conversions
  

Content & Messaging

• Own the content strategy for brand storytelling across platforms
  
• Collaborate on long-form and short-form content for social media, campaigns, and PR
  
• Ensure messaging is consistent, on-brand, and resonates with the target audience
  

YouTube & Video Campaigns

• Lead the planning and execution of video-first campaigns
  
• Work with video production teams on concept, scripting, editing, and publishing
  
• Optimize content for visibility, engagement, and SEO on YouTube
  

PR & Thought Leadership

• Manage PR calendar, press releases, and media outreach
  
• Build strong media and influencer relations
  
• Support leadership in positioning through LinkedIn and other external communication
  

Cross-Functional Collaboration

• Work with internal teams product, design, growth, sales
  
• Manage agencies and vendors for campaign execution
  
• Ensure timely delivery of campaigns and assets
  

Requirements

• Experience in brand marketing, preferably in B2C, D2C, or digital-first brands
  
• Proven experience in leading multi-channel brand campaigns
  
• Deep understanding of content creation and social media dynamics
  
• Experience working with PR agencies and media professionals
  
• Excellent storytelling, communication, and stakeholder management skills
  
• Strong analytical mindset ability to draw insights from campaign data
  
• Proficiency with tools like Google Analytics, Meta Ads Manager, YouTube Studio, Canva/Figma