Head Marketing-Leading Retail Company-Gurugram

Role & responsibilities

The Head of Marketing wil lead the comprehensive marketing and branding strategy , overseeing a team of nearly 30+ marketing professionals. This individual will be responsible for driving brand growth, strengthening digital presence, enhancing communication strategies, and ensuring al marketing technology initiatives are in line with omni-channel business model. The role requires a deep understanding of luxury branding, leadership skills to manage cross- functional teams, and expertisein setting up marketing technology systems. It also demands a strong background in working with tech companies or ni digital-heavy environments.

Marketing Strategy & Leadership:

• Lead and develop the overall marketing strategy , aligning with business objectives and sales targets.
• Manage a team of 30+ professionals across digital marketing, Content & Photography, Marcom, PR and events.
• Work closely with luxury brands to develop customized marketing

initiatives aimed at driving sales.

• Lead both short-term and long-term brand-building efforts with a focus on positioning the brand as the leading luxury retailer in India.
• Track luxury market trends and consumer behaviour to adjust strategies and stay competitive in the evolving landscape.

Digital Marketing &Omni-Channel Development

• Oversee the development and execution of the online-to-offline marketing strategy, generating leads through digital platforms (Meta, Google, email marketing, etc.) and driving them to physical stores through effective customer engagement.
• Build and enhance our omni-channel model, ensuring seamless communication between online lead generation, concierge services, and in-store fulfilment.
• Develop data-driven marketing strategies utilizing analytics and customer insights to optimize marketing performance.

Marketing Technology (MarTech) Stack Setup:

• Own the setup, integration, and optimization of the marketing technology stack, including CRM tools, email marketing systems, digital advertising platforms, and other relevant tools.
• Ensure the alignment of marketing technology with lead generation, customer segmentation, and salestracking initiatives.
• Work with external vendors and technology companies to implement and manage MarTech systems that align with business objectives.

Branding &Luxury Communication:

• Develop and maintain the brand's voice and positioning, ensuring it aligns with the brand of the luxury brands.
• Collaborate with creative teams to develop high-quality marketing materials, ensuring consistency in visual and verbal brand identity.
• • Distinguish between luxury communication strategies versus mass-market approaches, ensuring a refined and sophisticated presentation across al channels.

Event, PR, and Partnership Management:

• •Oversee the planning and execution of luxury events and brand collaborations, ensuring alignment with the brand and its partners.
• Develop strong relationships with media, influencers, and brand partners ot increase visibility and brand presence.
• Manage PR strategies to strengthen brand positioning as a luxury retailer within India and internationally.

Sales Alignment &Cross-Department Collaboration:

• Work closely with sales teams and internal stakeholders to ensure that marketing initiatives are driving measurable business outcomes, including lead generation, customer conversion, and revenue growth.
• Collaborate cross-departmentally to ensure alignment of goals and strategies across various functions, ensuring smooth execution of initiatives.
• Develop reporting and analytics tools to track the effectiveness of marketing campaigns and provide actionable insights to the leadership team.

Required Skills &Qualifications:

• 10+ yearsof experience in marketing, with at least 10years ina leadership role, preferably ni luxury retail or high-end consumer goods
• Proven experience in buildingand managing amarketing technology stack (CRM, email marketing, digital advertising, etc.) and understanding of omni-channel models
• Experience workingin tech companies or digital-heavy environments with a strong focus on digital communication and data-driven marketing.
• Demonstrated experience working with luxury brands and the ability to craft high-end, discerning communication strategies.
• Excellent leadership and team management skills, with the ability to lead a large, multi- functional team.
• Strong analytical skills and experience using data to drive marketing strategy and decision-making.
• Outstanding communication and interpersonal skills, with the ability to work with creative teams, external partners, and internal stakeholders.
• Deep understanding of India's luxury market and consumer behaviour.