Roles and Responsibilities Lead Q-Com and E-com marketing of Wow FMCG Develop and execute performance marketing strategies to drive lead generation, conversion, and revenue growth for Quick Commerce and Ecommerce Manage and optimize digital marketing campaigns across Google AdWords, Facebook Marketing, and social media platforms to achieve desired ROI. Analyze campaign performance using Google Analytics and provide data-driven insights to inform future marketing decisions. Collaborate with cross-functional teams to ensure seamless execution of marketing automation workflows. Desired Candidate Profile 6-8 years of experience in Performance Marketing or a related field. Proven track record of success in lead generation, conversion rate optimization, and revenue growth through digital channels. Strong understanding of Google AdWords, Facebook Marketing, social media marketing, social media campaigns, paid marketing, digital campaigns. Experience in FMCG Agency experience will be a plus
Key Responsibilities: 1. Strategy & Planning - Develop the annual trade and BTL marketing plan aligned with business and brand objectives. - Identify and prioritize markets, channels, and customer segments for targeted BTL interventions. - Plan and execute consumer engagement programs, retailer activations, product sampling, roadshows, and promotional events. 2. BTL Campaign Execution - Conceptualize and implement BTL campaigns across general trade, modern trade, and rural markets. - Drive execution of POSM (Point of Sale Materials), in-store branding, promotional displays, and visibility solutions. - Coordinate with creative and event agencies for campaign design, production, and logistics. - Monitor campaign performance and ensure consistency of brand communication across all touchpoints. 3. Trade & Channel Activation - Design and manage trade schemes, retailer contests, and visibility drives to boost secondary sales. - Collaborate with sales teams and distributors for local market activations, retailer meets, and loyalty programs. - Ensure effective deployment of BTL budgets and maximize return on investment. 4. Performance Tracking & Analysis - Track and evaluate the effectiveness of BTL and trade marketing initiatives through defined KPIs. - Conduct post-activity evaluations and prepare reports on ROI, consumer response, and sales uplift. - Monitor competitor activities and emerging BTL trends to recommend innovative approaches. 5. Collaboration & Coordination - Partner with Brand Marketing for alignment on messaging and creative content. - Work closely with Sales, Supply Chain, and Finance for seamless execution of field marketing programs. - Manage agency relationships and ensure timely delivery of campaigns. Key Performance Indicators (KPIs): - Effectiveness of BTL campaigns (reach, engagement, sales impact) - ROI on trade and BTL spends - Improvement in visibility and brand recall at the point of sale - Execution quality and timeliness - Channel partner and retailer satisfaction Role & responsibilities Preferred candidate profile