Trade Marketing Executive

Job Title:

Location:

Experience:

Trade Marketing Executive

Key Responsibilities:

• Plan and execute

  trade and BTL marketing campaigns

  to enhance product visibility and sales.
• Coordinate with sales and marketing teams for smooth implementation of marketing activities.
• Execute in-store branding, product displays, and retail activation programs.
• Manage POS materials, merchandising, and local events/exhibitions.
• Track ROI and analyze performance of trade and BTL initiatives.
• Build and maintain strong relationships with distributors, retailers, and trade partners.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 13 years of experience in

  Trade Marketing / BTL / FMCG / Retail

  .
• Strong understanding of

  BTL marketing activities

  , including activations, events, and in-store promotions.
• Excellent communication, coordination, and negotiation skills.
• Proficiency in MS Office (Excel, PowerPoint).

What We Offer:

• Dynamic and supportive work environment.
• Opportunities for learning and career growth.
• Competitive compensation package.