Head - Product and Marketing || Aftermarket || Pune

Role & responsibilities

Strategic Marketing & Business Growth

• Define and implement marketing and business development strategies aligned with

corporate vision and growth objectives.

• Drive market expansion initiatives in domestic and international markets, identifying new

business opportunities, channels, and partnerships.

• Develop and execute product positioning, pricing, and go-to-market strategies to support

new product launches.

• Monitor industry trends and recommend proactive strategies.

Sales & Customer Development

• Lead B2B sales strategies targeting OEMs, Tier-1 suppliers, and aftermarket networks.

• Build and nurture strategic alliances with distributors, dealers, and channel partners for

deeper market penetration.

• Oversee key account management, ensuring strong relationships with strategic customers

and retention of long-term partnerships.

• Support the sales organization with campaigns, presentations, proposals, and strategic

engagements to secure large projects.

Brand & Corporate Communication

• Strengthen the corporate brand identity at domestic and global levels.

• Represent the company at industry events, trade fairs, and associations.

• Drive employer branding initiatives to position the company as a preferred workplace for

top industry talent.

• Oversee corporate communication, digital marketing, media, and PR strategies.

Supply Chain & Product Strategy (Value Chain)

• Provide leadership in demand planning, channel management, and product lifecycle

management.

• Partner with procurement, manufacturing, and R&D to ensure customer-focused product

and supply chain strategies.

• Implement cost-optimization strategies while maintaining customer service levels.

Leadership & Team Development

• Lead a high-performing marketing, sales, and business development team.

• Mentor and groom future leaders, ensuring succession planning.

• Foster collaboration across cross-functional teams (sales, supply chain, R&D, finance)

Interested Candidates can reach me out directly at bharti@symbiosisindia.net