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3.0 - 8.0 years
7 - 9 Lacs
Bengaluru
Work from Office
Job Title: Assistant Manager BTL Marketing (Care Home & Care at Home) Location: Bangalore Experience: 3-\.;7 years in BTL/Field Marketing/Event Execution Department: Marketing Reporting to: GM About Antara Senior Care Antara Senior Care, a part of the Max Group, is Indias leading integrated senior care platform, offering Assisted Living (Care Homes), Home Healthcare (Care at Home), and specialised services tailored for seniors. As we expand in Bangalore, we are looking for a dynamic and execution-focused BTL professional to lead hyperlocal marketing initiatives. Role Objective To drive visibility, engagement, and lead generation for Antaras Care Home and Care at Home services in Bangalore through innovative, localised BTL campaigns and close coordination with sales and operations. Key Responsibilities BTL Campaign Execution & Innovation Plan and implement hyperlocal BTL campaigns such as RWA activations, senior clubs, health kiosks, society engagement, and on-ground medical camps. Execute centrally designed campaigns from the HO marketing team while adapting them for local relevance. Explore and implement new, creative formats for community engagement. Sales & Operations Coordination Coordinate closely with the sales team to support local lead-generation needs through relevant field activations. Collaborate with the operations and clinical teams to ensure smooth execution of community-based events and in-home trials. Vendor & Agency Management Identify, onboard, and manage local vendors, event partners, printers, and fabricators. Ensure timely, cost-effective execution with adherence to brand quality standards. Collateral & Compliance Management Efficiently manage marketing collateral inventory, including standees, brochures, flyers, branding kits, etc. Ensure timely replenishment, proper distribution, and usage tracking across all field touchpoints. Adhere to all internal and external compliance requirements related to branding, data collection, testimonials, and on-ground executions. Content & Testimonial Capture Capture authentic patient stories and testimonials during events and field visits (with consent). Liaise with the content/creative team to turn them into impactful video/photo content. Reporting & Analytics Maintain activity trackers, lead reports, cost sheets, and campaign performance data. Submit weekly/monthly reports highlighting ROI, feedback, and improvement areas. Required Skills & Qualifications Graduate/Postgraduate in Marketing, Event Management, or a related field 37 years of experience in BTL/field marketing, preferably in healthcare, senior care, diagnostics, or FMCG Familiarity with Bangalores geography, local networks, RWAs, and healthcare clusters Strong execution, coordination, and vendor management skills Creative mindset with the ability to localize messaging and engagement Excellent interpersonal and organizational abilities Fluency in English and Kannada is preferred What We Offer A high-impact, entrepreneurial role with Indias most trusted senior care brand Opportunity to own and lead the BTL charter for Bangalore Cross-functional learning across content, operations, sales, and digital Competitive salary, performance-linked incentives, and growth pathway Interested Candidates can share their resume on rajkumari@antaraseniorcare.com
Posted 1 week ago
5.0 - 10.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives
Posted 1 week ago
1.0 - 3.0 years
2 - 3 Lacs
Bengaluru
Work from Office
BTL Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc. Distribute and install marketing collaterals at strategic locations in the branch catchment area Manage vendor coordination for field-level execution as needed. Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis. Branch Branding & Collateral Management Ensure consistent branding across all branches (signages, posters, standees, etc.). Conduct regular collateral audits and replenish marketing materials by traveling to branches. Maintain inventory and usage records for all marketing collaterals. Coordination & Planning Work closely with Branch Managers to identify local marketing opportunities. Share weekly activity plans and post-activity reports with the central marketing team. Gather insights from the field to recommend hyperlocal campaigns or improvements.
Posted 1 week ago
5.0 - 9.0 years
5 - 7 Lacs
Bengaluru
Work from Office
JD for Asst Manager- Oline Marketing Position Overview: The Assistant Manager - Oline Marketing will play a key role in executing our o¢line marketing strategies to enhance brand visibility and drive foot tra¢ic to our retail store locations. This role involves working closely with the brand/product/vm/operations team to implement campaigns, manage events, and coordinate promotional activities to support our retail and fashion operations. Key Responsibilities: 1. Campaign Execution: o Assist in planning and executing o¢line marketing campaigns, including print ads, direct mail, and in-store promotions. o Coordinate with vendors, agencies, and internal teams to ensure campaign materials are developed and distributed on time and within budget. 2. New Store Launch / Event Management: o o New store launch activities Plan and organize retail events, product launches, and promotional activities. 3. Market Research and Analysis: o Conduct market research to identify trends, customer preferences, and competitive activities. o Analyze the e¢ectiveness of o¢line marketing initiatives and recommend improvements based on performance data. 4. Brand Management: o Ensure consistent brand messaging and visual identity across all o¢line marketing channels. o Collaborate with creative teams to develop compelling marketing materials and promotional content. 5. Budget Management: o Assist in managing the o¢line marketing budget, tracking expenses, and ensuring cost-e¢ective use of resources. 6. Collaboration: o Work closely with the retail team to align marketing strategies with store objectives and promotions. o Coordinate with the digital marketing team to integrate o¢line and online e¢orts for a cohesive marketing approach. 7. Reporting: o o Prepare regular reports on campaign performance, event outcomes, and other marketing activities. Provide insights and recommendations for future marketing strategies based on data analysis. Qualications: ¢ ¢ ¢ Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or a related eld. Strong understanding of market trends and consumer behavior in the fashion and retail sector. Prociency in Microsoft O¢ice Suite (Word, Excel, PowerPoint) Preferred Skills: ¢ ¢ Knowledge of current fashion trends and retail industry practices. Ability to thrive in a fast-paced and dynamic work environment.
Posted 1 week ago
1.0 - 6.0 years
3 - 5 Lacs
Shamli
Work from Office
Position-Territory Sales Executive /Manager Vacant Location- Shamli (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.
Posted 1 week ago
1.0 - 6.0 years
2 - 4 Lacs
Noida, Hyderabad, Chennai
Work from Office
About the Role We are seeking energetic and resourceful individuals who can think on their feet, hustle on the ground, and identify high-potential marketing opportunities. This role is perfect for someone who loves fieldwork, is street-smart, and can gather market intelligence while ensuring smooth on-ground execution of marketing initiatives and events. Role & Responsibilities Conduct on-ground recce for marketing avenues such as banners, hoardings, kiosks, and offline campaigns. Build a strong understanding of local markets to identify high-visibility touchpoints and partnerships. Plan and execute field operations for marketing activities and events in coordination with the central marketing team. Assist in vendor identification, negotiation, and management for on-ground activations. Gather and report real-time insights on competitions marketing activities in assigned territories. Coordinate with internal teams and external vendors for seamless execution of campaigns. Drive footfalls to events and Brick&Bolts physical marketing initiatives through active promotion and networking. Regularly submit field reports, photographs, and data on activities undertaken Required Skills & Qualifications Graduate with 1+ years of experience in field marketing, event operations, or related roles. Willingness to travel extensively within the assigned city/region. Excellent communication and negotiation skills in English and local language(s). Strong problem-solving skills and ability to make decisions independently. A go-getter attitude with a passion for on-ground execution and market exploration. Ability to multitask and manage operations under tight deadlines. Proficiency in using mobile apps and reporting tools. What We’re Looking For We are looking for hustlers – individuals who are self-driven, proactive, and willing to go the extra mile to get things done. If you love working in dynamic environments and enjoy being on the move, this role is for you.
Posted 1 week ago
0.0 - 4.0 years
3 - 5 Lacs
Kannauj
Work from Office
Position-Territory Sales Executive /Manager Vacant Location- Kannauj (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1+ Years Two-Wheeler is Mandatory Interested candidates can share their resume on Jyoti1.lpl@lalpathlabs.com and whatsapp on 9817516906.
Posted 1 week ago
1.0 - 6.0 years
3 - 5 Lacs
Kanpur
Work from Office
Position-Territory Sales Executive /Manager Vacant Location- Kanpur (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Jyoti1.lpl@lalpathlabs.com and WhatsApp on 9817516906.
Posted 1 week ago
5.0 - 10.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewelry Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ s.devanesan@bajajcapital.com ] WhatsApp: [ +91 9092930867 ]
Posted 1 week ago
1.0 - 6.0 years
3 - 5 Lacs
Unnao
Work from Office
Position-Territory Sales Executive /Manager Vacant Location- Unnao (UP) Role & responsibilities: Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate. Experience : 1-6 Years Two-Wheeler is Mandatory Interested candidates can share their resume on Ramzaan@lalpathlabs.com and whatsapp on 9958938347.
Posted 1 week ago
6.0 - 10.0 years
35 - 50 Lacs
Mumbai
Work from Office
Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness
Posted 1 week ago
4.0 - 9.0 years
3 - 8 Lacs
Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Manage client relationships, ensuring timely delivery of services and meeting their expectations. Plan and execute marketing activities, promotional campaigns, exhibitions, events, and offline marketing initiatives. Oversee event operations from planning to execution, including logistics management. Develop strategies for brand promotion through various channels (online/offline). Ensure seamless coordination between team members to achieve project goals. Desired Candidate Profile 4-9 years of experience in client servicing & operations or related field. MBA/PGDM degree in Any Specialization; PG Diploma preferred. Proven track record of handling multiple projects simultaneously while maintaining high levels of quality control.
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
baramati, maharashtra
On-site
You will be responsible for managing day-to-day store operations, including monitoring guest relations and the administrative section in the store to enhance overall engagement. Listening to customer complaints, addressing and resolving their issues to ensure customer satisfaction and delight with high-quality customer service. Ensuring the implementation of company decided plans, policies, processes, and procedures at the store. It will be your duty to maintain the cleanliness, tidiness, and organization of the store, including the sales floor, office, windows, and storage areas. Managing below-the-line marketing, administrative activities, and overall customer experience at the store by executing strategies to drive productivity, profitability, and customer satisfaction. Promoting a performance-driven culture in the team through timely monitoring, reviewing performance parameters, and providing feedback to team members. You will be required to inform team members of upcoming special events and promotions, ensuring necessary planning and preparation for the success of those events. Conducting inventory analysis to maintain optimal stock levels and ensuring outstanding presentation and visual merchandising standards at all times. Observing safety and security procedures and reporting any misuse or theft of stock. Additionally, you will compare operational expenses and costs to identify losses and recommend ideas for increased profits. Supporting the store in the process of tallying cash and stock. Ensuring that all activities are carried out as per the Standard Operating Procedures in the section. Generating marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities. Analyzing call center reports to understand feedback from prospective customers and manage customer inquiries. You will also be responsible for identifying learning needs of the team and yourself, providing requirements to the Learning & Development team. Ensuring completion of mandatory training programs for yourself and the team. Driving a performance-driven culture in the team through timely monitoring, reviewing performance, and providing feedback to team members.,
Posted 1 week ago
2.0 - 5.0 years
2 - 5 Lacs
Hyderabad
Work from Office
We are looking for a highly motivated and goal-oriented Assistant Sales and Marketing Manager with 2-5 years of proven experience in the FMCG industry. The candidate will be responsible for implementing Below-The-Line (BTL) marketing initiatives, ensuring strong customer relationship management, and maintaining brand consistency across all retail touchpoints. This role requires analytical acumen, hands-on execution, and a creative approach to market activation. Role & responsibilities Execute BTL (Below-the-Line) marketing activities including in-store promotions, sampling, and local events. Handle direct customer interactions and inquiries to ensure a high level of customer satisfaction. Identify and explore new market opportunities through field research and competitor analysis. Support trade promotions, merchandising efforts, and product visibility at kiosk / retail outlets. Achieve monthly and quarterly sales targets by monitoring and improving sales performance. Conduct product presentations and client meetings.Follow up on leads and convert prospects into customers. Assist in the development and execution of marketing strategies and campaigns. Generate regular sales reports and provide market insights for strategic decisions. Train and mentor new sales officers on sales techniques, product knowledge, and brand standards. Conduct field visits to monitor execution and resolve operational challenges. Promote products or services through various marketing channels (digital, print, events). Organize marketing events, trade shows, and product launches. Gather client feedback and report it to internal teams for product/service improvement.
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
indore, madhya pradesh
On-site
As a key member of the team, your primary responsibility will be to coordinate with the branch sales team and support Branch Sales Managers (BSM) and Sales Managers (SMs) in converting leads effectively. This will involve tele-calling and following up on leads provided by the sales team and Corporate office. Additionally, you will be required to engage with customers who visit the branch, explain product details, and recommend suitable schemes based on a thorough needs analysis. A crucial aspect of your role will be to conduct self gold valuations, inform customers about the gold loan amount, and manage the external gold valuation process by liaising with valuators to ensure a smooth and accurate assessment. You will also be responsible for updating valuation details in the system, including the Gold portal and loan booking system, to maintain accurate records. Ensuring that loan processing is completed within the stipulated Turn Around Time (TAT) will be a key focus area. You will need to diligently follow up with delinquent customers to prevent them from exceeding the 30 Days Past Due (DPD) bucket and maintain timely interest collection practices. Managing the gold loan file disbursal in the system and maintaining custody of gold packets in the office according to the prescribed procedures will be essential tasks. Moreover, you will be required to arrange for sending complete files to the Centralized Operations (COPS) team as per the established process and handle related Management Information System (MIS) requirements. Collaborating with COPS and regional teams as necessary and providing customer support and service as needed will also be part of your responsibilities. To excel in this role, you should have experience in sales process management within the FMCG or direct sales industry and a strong understanding of the gold loan process. Proficiency in Know Your Customer (KYC) norms, sales processes, gold loan sales processes, and Below The Line (BTL) marketing processes will be crucial. Additionally, having sound knowledge of the product and market competition will be beneficial in effectively fulfilling your responsibilities.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
satara, maharashtra
On-site
The Junior Executive-Marketing at Malabar Gold & Diamonds, with the Job Code MGD2791, is responsible for achieving marketing conversion targets by implementing company's marketing strategies. You will assist in gathering leads from various sources for potential weddings and maintain a database of prospective customers. Accompanying the Marketing Manager in meetings with high net worth customers to promote purchases from Malabar will be part of your role. Ensuring timely updates of customer visit details in the CRM software and informing showroom staff about leads are essential tasks. You will also provide lead visit information to the tele caller for CRM software updates, collect data from wedding-related agencies, auditoriums, event management, and salons to build a prospective customer database. Planning follow-ups with potential customers based on lead data, age, and other factors will be crucial. Participation in-store sales to understand products, pricing, and customer preferences is expected. Checking applicant eligibility for charitable schemes and handling medical trust functions accurately are also part of your responsibilities. In terms of marketing, you will execute campaigns based on the Marketing Manager's inputs, conduct market surveys on competitors" sales, observe advertisements, and report any false propaganda by competitors. Monitoring the brand's online sentiment and executing online reputation management activities to maintain a neutral/positive sentiment is vital. Supporting outdoor activities like hoardings and campaigns organized by the Group and reporting their status to superiors in a timely manner will be required. Assisting in below-the-line marketing activities is also part of the role. Internally, you must ensure adherence to Standard Operating Procedures, prepare regular and ad-hoc reports within specified timeframes. For personal development, you should actively seek growth opportunities, adhere to performance appraisal timelines, and identify training needs for mandatory programs/certifications completion. This position is based in Satara, Maharashtra, India, and requires a B Com qualification with 2 to 3 years of experience. The salary range is as per Industry Standards (INR) for candidates below 30 years of age.,
Posted 2 weeks ago
6.0 - 10.0 years
6 - 8 Lacs
Chennai
Work from Office
Role & responsibilities: Job Overview: The BTL (Below-The-Line) Marketing Manager in the real estate industry is responsible for planning, executing, and optimizing targeted marketing campaigns that directly engage customers and promote real estate properties. The role involves creating and managing various BTL marketing strategies, including direct mail, events, promotions, and digital marketing tactics to generate leads, build brand awareness, and drive property sales. Key Responsibilities: Campaign Planning & Strategy: Develop and implement BTL marketing strategies to support the companies sales objectives. Collaborate with sales and marketing teams to identify target audiences and tailor campaigns accordingly. Plan and execute local marketing campaigns, including direct mail, SMS, email marketing, and on-ground activations. Promotional Activities: Develop and oversee promotional activities such as contests, discounts, and special offers to attract potential buyers. Manage and distribute promotional materials, ensuring consistent brand messaging. Digital Marketing Integration: Integrate BTL activities with digital marketing efforts, such as social media campaigns, PPC advertising, and content marketing. Utilize digital channels for localized targeting and personalized marketing efforts. Lead Generation & Conversion: Drive lead generation initiatives through BTL channels and ensure effective follow-up processes are in place. Collaborate with the sales team to convert leads into property sales. Budget Management: Manage the BTL marketing budget, ensuring cost-effective use of resources. Track and report on the ROI of BTL campaigns and adjust strategies as necessary. Market Research & Analysis: Conduct market research to understand customer needs, preferences, and behaviors. Analyze campaign performance metrics and customer feedback to refine marketing strategies. Vendor Management: Liaise with external vendors and partners for the production of marketing materials and services. Negotiate contracts and manage vendor relationships to ensure quality and cost-effectiveness. Compliance & Reporting: Ensure all BTL activities comply with industry regulations and company policies. Prepare regular reports on campaign performance and present findings to senior management.
Posted 2 weeks ago
2.0 - 4.0 years
3 - 4 Lacs
Bengaluru
Work from Office
Role & responsibilities Job Description: • Confident personality with good communication Skills • 3 to 4 years of experience of recruitment, training and management of large teams • 3 to 4 years of experience of event management • Experience/Understanding of tools management • Experience/Understanding of logistics • Quick adopter of mobile apps. & basic excel knowledge • Responsible for seamless execution of activity in their respective cities & single POC for communication between National program manager & localized city teams • Driving Month on month activity targets in their territory & spearheading the program priorities via cascading to localized city teams • Daily reporting of desired activity reports to the national MIS • Resolve territory level issues, escalate any other matters (if need be) and alignments with the national program manager and regional field teams • Work closely with the warehouse executive to maintain a track of utilization of working tools • Responsible for hiring of manpowers, conducting regular trainings & maintaining basic hygiene of the program in their territory • Working day-in and day-out in improving the quality & efficiency of the program and achieving the plan • Keep the team motivated, control attrition – retain high performers, churn non-performers • Keep an eye out for possible promising candidates • Work closely with the on-field team to derive insights • Conduct recce of potential outlets for activation and maintain relationship with outlet owners/managers • Maintain repository of outlets and share with client
Posted 2 weeks ago
1.0 - 6.0 years
2 - 4 Lacs
Chennai
Work from Office
Role & responsibilities: Job Overview: The BTL (Below-The-Line) Marketing Manager in the real estate industry is responsible for planning, executing, and optimizing targeted marketing campaigns that directly engage customers and promote real estate properties. The role involves creating and managing various BTL marketing strategies, including direct mail, events, promotions, and digital marketing tactics to generate leads, build brand awareness, and drive property sales. Key Responsibilities: Campaign Planning & Strategy: Develop and implement BTL marketing strategies to support the companies sales objectives. Collaborate with sales and marketing teams to identify target audiences and tailor campaigns accordingly. Plan and execute local marketing campaigns, including direct mail, SMS, email marketing, and on-ground activations. Promotional Activities: Develop and oversee promotional activities such as contests, discounts, and special offers to attract potential buyers. Manage and distribute promotional materials, ensuring consistent brand messaging. Digital Marketing Integration: Integrate BTL activities with digital marketing efforts, such as social media campaigns, PPC advertising, and content marketing. Utilize digital channels for localized targeting and personalized marketing efforts. Lead Generation & Conversion: Drive lead generation initiatives through BTL channels and ensure effective follow-up processes are in place. Collaborate with the sales team to convert leads into property sales. Budget Management: Manage the BTL marketing budget, ensuring cost-effective use of resources. Track and report on the ROI of BTL campaigns and adjust strategies as necessary. Market Research & Analysis: Conduct market research to understand customer needs, preferences, and behaviors. Analyze campaign performance metrics and customer feedback to refine marketing strategies. Vendor Management: Liaise with external vendors and partners for the production of marketing materials and services. Negotiate contracts and manage vendor relationships to ensure quality and cost-effectiveness. Compliance & Reporting: Ensure all BTL activities comply with industry regulations and company policies. Prepare regular reports on campaign performance and present findings to senior management.
Posted 2 weeks ago
4.0 - 8.0 years
3 - 4 Lacs
Coonoor
Work from Office
Responsibilities: Manage influencer relationships & campaigns Analyze performance metrics & optimize strategies Develop & execute marketing plans Collaborate with sales team on lead generation
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
hyderabad, telangana
On-site
As an intern at our company, you will be responsible for planning and executing Below The Line (BTL) Marketing activities. Your role will also involve managing marketing vendors and driving customer engagement initiatives. Our company is a funded home interior material supply startup founded by serial entrepreneurs. We have recently secured funding and are dedicated to providing high-quality products and services to our customers.,
Posted 2 weeks ago
4.0 - 8.0 years
0 Lacs
kolkata, west bengal
On-site
As a Sales Executive-Events & Activations at Futuera Media Worx & Entertainments Pvt. Ltd., you will play a crucial role in generating high-value business from corporate clients for events, activations, and brand campaigns. Your responsibilities will include identifying and pursuing corporate clients across various sectors, driving new business pitches, responding to RFPs/RFIs with customized event concepts, and marketing plans. You will be expected to create impactful sales presentations and pitch decks that combine data, creativity, and storytelling to articulate the agency's value proposition confidently during client meetings and pitches. Additionally, you will serve as the primary liaison between the client and internal teams, build trust-based relationships with clients, and suggest new campaign ideas to keep them engaged and evolving. The ideal candidate for this role should have at least 3-5 years of experience in sales/client servicing within the event, media sales, or advertising industry. You should possess excellent presentation and negotiation skills, a strong understanding of event concepts, brand activations, and BTL marketing, as well as a creative mindset with strategic thinking and problem-solving abilities. A self-starter with high energy, initiative, and accountability would be well-suited for this position. Keeping up with industry trends and competitor campaigns to bring fresh thinking and innovation to every proposal will be a key aspect of this role. If you are passionate about creating integrated, consumer-centric, measurable multi-market campaigns and enjoy delivering excellence in product launches, press conferences, road shows, and concerts, then this opportunity at Futuera Media Worx & Entertainments Pvt. Ltd. may be the perfect fit for you. Join us in redefining brand building through physical and digital experiences and contributing innovative ideas to our team of experienced professionals.,
Posted 2 weeks ago
3.0 - 6.0 years
4 - 6 Lacs
Pune
Work from Office
Role & responsibilities Millennium Group is a leading player in the field of K-12 education in India. The group operates K-12 schools and pre-schools primarily in franchise model. Millennium group of schools was ranked #6 Indias most respected Education Brand in the Education World grand Jury Awards 2020-21. The pre-school arm Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings. The group currently operates 40+ schools and 750+ preschools operational across 150+ cities in India. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 50+ schools and 1500+ preschools. For more details, please go through the company website www.littlemillennium.com and https://www.millenniumschools.co.in/ The must know facts about us: We are awarded as a “Great Place to Work” Huge organic interests from Market. We are awarded as a “Great Place to Study” by Forbes. On a mission to improve learning outcomes through top quality curriculum & teaching aids in India. Opportunity to shape the education landscape and make a huge impact to the future of Indian school education and beyond. Mentors and advisers have 3 decades of experience in Indian education industry. Designation: Manager Marketing Roles and Responsibilities: Regular center visits. Responsible for providing marketing support to centers/ meeting franchisees and giving input on marketing ideas. New center up & Marketing plan to be given to new & old centers Property visit & identification for new sign up Tie up with schools, corporates & consultants Assistance to be given to Area manager for Workshop & MTR Responsible for conducting city-wise events and ensuring brand recognition for the centers Needs to execute ATL, major events ( like: LMKC, Marathon Walkathon etc) Preferred candidate profile
Posted 2 weeks ago
3.0 - 8.0 years
4 - 8 Lacs
Pune
Work from Office
Role & responsibilities Millennium Group is a leading player in the field of K-12 education in India. The group operates K-12 schools and pre-schools primarily in franchise model. Millennium group of schools was ranked #6 Indias most respected Education Brand in the Education World grand Jury Awards 2020-21. The pre-school arm Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings. The group currently operates 40+ schools and 750+ preschools operational across 150+ cities in India. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 50+ schools and 1500+ preschools. For more details, please go through the company website www.littlemillennium.com and https://www.millenniumschools.co.in/ The must know facts about us: We are awarded as a Great Place to Work Huge organic interests from Market. We are awarded as a Great Place to Study by Forbes. On a mission to improve learning outcomes through top quality curriculum & teaching aids in India. Opportunity to shape the education landscape and make a huge impact to the future of Indian school education and beyond. Mentors and advisers have 3 decades of experience in Indian education industry. Designation: Manager Marketing Location : Pune Roles and Responsibilities: 3 -6 years of experience as Marketing Manager Prior experience in Franchisee Marketing Operations preferably from the Education Sector . This role would involve extensive travelling within Maharashtra . Regular center visits. Responsible for providing marketing support to centers/ meeting franchisees and giving input on marketing ideas. New center up & Marketing plan to be given to new & old centers Property visit & identification for new sign up Tie up with schools, corporates & consultants Assistance to be given to Area manager for Workshop & MTR Responsible for conducting city-wise events and ensuring brand recognition for the centers Needs to execute ATL, major events ( like: LMKC, Marathon Walkathon etc) Preferred candidate profile
Posted 2 weeks ago
4.0 - 9.0 years
4 - 5 Lacs
Kolkata
Work from Office
We are looking for a high-performing Business Development Manager to drive direct customer acquisition and lead generation in Kolkata . The ideal candidate will be target-oriented, field-ready, and motivated by high incentives and growth. Key Responsibilities: Lead Generation & Direct Sales: Acquire individual customers through cold calling, field visits, referrals, and campaigns. Convert leads into policy sales with need-based pitching. Revenue & Incentive Focus: Achieve monthly targets to unlock lucrative performance-based incentives. Ensure quality sourcing as per company standards. Market Penetration: Identify and tap into micro-markets and new customer segments in Kolkata. Boost visibility through on-ground outreach. Client Handling & Reporting: Maintain regular follow-ups, build customer trust, and manage policy renewals. Submit daily reports and maintain sales records. Who Can Apply: Bachelors degree (MBA/PG preferred). 2+ years in direct sales (insurance, BFSI, financial products). Fluent in Bengali, Hindi, and English . Strong communication, field readiness, and a self-driven mindset. Proficient in MS Office .
Posted 2 weeks ago
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