BTL Brand Activation Manager

As a BTL Brand Activation Manager at 5minutes, a Digital First omnichannel consumer startup specializing in unique products combining fresh bakes, vinegared exotic vegetables, sauces, and seasonings, you will play a crucial role in driving business development and brand activation strategies. Your responsibilities will include: - Leading Business Development & Brand Activation: You will own and execute all below-the-line (BTL) marketing initiatives to ensure strong market penetration through society activations, door-to-door sales, and retail outreach. - Team Leadership & Expansion: Recruiting, training, and managing a team of BTL Brand Activation Officers and Interns will be key to scaling and improving on-ground execution. - Society Door-to-Door Sales & Activation: Driving structured door-to-door sales campaigns in residential societies, building relationships with RWA members, and leveraging word-of-mouth marketing within communities. - Retailer Sales & Distribution: Identifying, onboarding, and managing relationships with local retailers to expand product availability and visibility in target areas. - Vendor Partnerships for Sales Enablement: Forming and nurturing partnerships with regular society service providers like newspaper vendors, milkmen, and delivery agents to amplify reach and drive consistent sales. - Performance Monitoring & Campaign Optimization: Tracking team KPIs, measuring campaign outcomes, and refining strategies for maximum impact and ROI. Joining 5minutes will place you at the forefront of scaling a fast-growing food startup, where you will have the opportunity to drive high-impact marketing and business growth strategies while leading a dynamic team with significant career growth opportunities. If you are interested in this role, please apply with your details/resume, mentioning "BTL Brand Activation Manager- Mumbai" in the subject line, to workwithus@5minutes.shop.,