Executive- Marketing

As a Marketing Executive at Malabar, your role involves ensuring the achievement of marketing conversion targets by implementing company marketing strategies. You will be responsible for collecting leads from various sources to create a database of potential customers. Your key responsibilities include: - Assisting the Marketing Manager in visiting high net worth customers and persuading them to make purchases from Malabar. - Making customer visits based on assigned leads and updating visit details in the CRM software. - Keeping showroom staff informed about leads convinced for purchases in a timely manner. - Providing lead visit information to the tele caller for updating in the CRM software. - Gathering information on DNF data from wedding-related agencies, auditoriums, event management companies, salons, etc., to maintain a prospective customer database. - Planning follow-ups with potential customers based on lead data, age, and other relevant factors. - Participating in-store sales to understand products, pricing, and customer preferences. - Checking the eligibility of applicants for charitable schemes introduced by the organization as part of CSR initiatives. - Handling medical trust functions accurately and addressing queries related to Charity and HRD from management and prospective customers. In terms of marketing responsibilities, you will be expected to: - Execute marketing campaigns at the store based on inputs from the Marketing Manager. - Conduct market surveys on competitor counter sales, observe advertisements, report false propaganda by competitors, and discuss findings with superiors. - Monitor the brand's online sentiment (reviews, comments, messages, posts) and manage the online reputation to ensure a neutral/positive sentiment. - Support outdoor activities like hoardings and campaigns organized by the Group, providing timely status reports to superiors. - Assist in below-the-line (BTL) marketing activities. Regarding internal processes, you are required to: - Ensure all activities are conducted following Standard Operating Procedures. - Prepare regular and ad-hoc reports within specified timeframes. For your personal development and growth, you should: - Actively seek opportunities for self-development. - Adhere to timelines for completing performance appraisals. - Take responsibility for identifying training needs and completing mandatory training programs and certifications.,