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Inprime Finserv
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BTL Marketing Manager

BTL Marketing Manager

Inprime Finserv

3 - 8 years

|

5 - 7 Lacs

Posted:3 days ago| Platform:

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Skills Required

btl marketing brand activation field promotions pamphlet distribution nbfc canter promotions vendor coordination btl activation lead generation campaigns marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Identify key localities and markets with a high density of small businesses for campaign execution.
Coordinate with vendors, agencies, and internal teams to execute marketing campaigns effectively.
Track and report performance of BTL activities with a focus on lead generation and conversion.
Build and maintain strong relationships with local influencers, shop owners, and community leaders.
Work closely with sales teams to ensure alignment of marketing activities with business goals.
Monitor competitor activity and provide insights for improving outreach.
Plan and execute BTL activities such as pamphlet distribution, canter promotions, kiosks, shop-to-shop visits, and street activations.

Requirements

MBA in Marketing, Business Administration, or a related field.
3+ years of experience in BTL or field marketing (experience in financial services or lending is a plus).
Strong communication skills in local language and Hindi/English.
Willingness to travel and conduct on-ground activities.
Self-motivated, energetic, and results-oriented mindset.
Familiarity with MSME/Small business customer base is preferred.

What We Offer

Competitive salary and performance-based incentives.
Opportunity to be part of a high-growth startup in the financial sector.
Exposure to real grassroots marketing and community engagement.
A collaborative and dynamic work environment.

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Inprime Finserv

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