Posted:4 days ago|
Platform:
On-site
Full Time
We’re Hiring: BTL Marketing Manager | Organic Mandya
Are you passionate about building impactful on-ground brand experiences?
Do you enjoy creating meaningful customer engagement through innovative BTL strategies?
If yes — we’d love to connect with you!
Position: BTL Marketing Manager
Location: Hyderabad
Experience: 4–8 years (FMCG/Retail preferred)
Key Responsibilities
* Plan and execute BTL campaigns, in-store activations, sampling, and events.
* Manage POS branding, visual merchandising, and retail-level visibility.
* Coordinate with vendors/agencies for branding, fabrication, and event execution.
* Lead field teams and promoters with clear briefing and performance tracking.
* Analyse competition activities and market trends for continuous brand improvement.
* Collaborate with Sales, Operations, and Product teams for seamless delivery.
* Manage budgets and ensure strong ROI on all BTL initiatives.
* Prepare performance reports and insights for management.
What We’re Looking For
* Strong experience in BTL/activation management (FMCG/Retail preferred).
* Excellent vendor negotiation and on-ground execution skills.
* Ability to lead field teams and manage multiple projects.
* Creative, agile, and strong problem-solving abilities.
* Good communication and stakeholder management skills.
What You’ll Gain
* Hands-on experience in building and executing high-impact BTL strategies.
* Opportunity to work directly with leadership and influence brand visibility.
* Exposure to end-to-end campaign management — planning to execution.
* Learning across retail operations, customer behaviour, and market dynamics.
* Ownership-driven environment with room for innovation and creative ideas.
* Be part of a fast-growing organic FMCG brand making a positive difference.
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
Organic Mandya
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