BTL Marketing Manager

You will be responsible for developing and executing detailed activation plans for new Financial Planning Centers (FPCs), including pre-launch timelines, operational requirements, and stakeholder coordination. Conduct market analysis to identify suitable locations in alignment with business objectives. Collaborate with marketing teams to create localized campaigns for lead generation. Ensure readiness before the go-live date by collaborating with internal teams such as Operations, Marketing, IT, HR, and Compliance. Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency. Obtain all necessary regulatory, compliance, and legal approvals for the projects. Monitor early performance metrics to assess FPC success and identify areas for improvement. Gather feedback from employees and clients to refine operations and customer experience. Address operational efficiency bottlenecks during the post-activation phase. Plan and execute on-ground events and campaigns to enhance brand visibility and attract potential clients to new centers. Ensure events align with the company's strategic goals and deliver measurable results. You should have a Bachelor's degree in Business Administration, Operations, Marketing, or a related field (MBA preferred). Demonstrated experience in activation or operations management, preferably in the financial services or retail sector. Strong interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors. Excellent analytical skills to evaluate location performance and market potential. Familiarity with financial products and advisory services is a plus.,