Manager - Activation + LSM (South) Bengaluru

Role & responsibilities

REPORTING TO AGM- Activation & LSM

DEPARTMENT :

KEY DELIVERABLES

Work closely with the AGM-Activation & LSM in driving the brands below-the-line (BTL) and local store marketing (LSM) efforts, with the objectives of

- Driving brand awareness and trials,

- Driving footfalls in stores

Local Store Marketing (LSM)

- Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.

- Identify and leverage community touchpoints for activation, promotion, branding and visibility -

residential areas, corporate offices/parks, educational institutions, clubs etc.

- Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.

New City / New store launches -

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Activations and Events

- Brand participation and presence in relevant small and large format events (city-specific or multi-city)

- Coordinate with vendors and brand partners for branding material, event setups and promotions.

- Track performance of activations through KPIs such as footfall, trials and conversion. Others

- Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs

- Competitive analysis and consumer insights from the regional catchments

- Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance

EDUCATION & EXPERIENCE:

- Graduate in Management / Marketing / Communications

- 3-4 years prior experience in retail marketing / local store marketing (LSM) / activations, from any of these industries Retail, QSR, Hospitality

KNOWLEDGE & SKILLS:

- Strong understanding of retails / QSR marketing and consumer behaviour

- Hands on experience with events, activations, BTL and promotions

- Strong communication skills (written and spoken), negotiation and vendor management

- Creativity with execution discipline

- Proficiency in MS office (Excel, Word, PowerPoint). Familiarity with digital marketing will be a plus

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PERSONALITY, VALUES AND ATTITUDE:

Self-driven, willing to learn/unlearn and work in a dynamic environment, collaborative and willing to work with multitude of cross-functional teams and external agencies/vendors.

This role will involve travel intra-city and inter-city, sometimes extensively. The candidate should be open and willing for the same.

Contact Details:

Nita Nalawade

Interested candidates send resume on nitanalawadeoasis@gmail.com