Marketing Team Lead

Job Title:

Department:

Reports To:

Role Summary:

Team Leader Marketing

Key Responsibilities:

1. Daily Operations & Execution:

• Review and verify daily screenshots shared by promoters and merchandisers.
  
• Ensure that

  daily targets

  are communicated, understood, and tracked effectively.
• Conduct daily checks on

  promoter grooming standards

  and overall discipline.
• Monitor

  stock freshness and availability

  as a top priority across outlets.
• Verify that

  planograms

  are being followed in shelf arrangements using daily photos shared.
• Ensure

  GTM (Go-To-Market) plan

  execution is productive and aligned with objectives.
• Identify and correct any

  GTM deviations or execution gaps

  immediately.

2. Training & Development:

• Train

  merchandisers

  on the

  FA App

  usage, product knowledge, and product placement techniques.
• Conduct

  weekly training sessions

  on

  Planogram

  adherence and

  SOS (Share of Shelf)

  management.
• Guide and coach team members for improved performance and process compliance.
  

3. Tracking & Reporting:

• Track

  TOT (Terms of Trade)

  and share detailed reports highlighting any non-compliance or incomplete tasks.
• Review planogram and SOS calculations done by merchandisers; correct and retrain where required.
  
• Ensure merchandisers complete all assigned tasks accurately within the

  FA App

  .
• Maintain daily and weekly performance reports of the team and share updates with management.
  

4. Coordination & Continuous Improvement:

• Work closely with sales and marketing teams to align in-store execution with marketing campaigns.
  
• Identify improvement areas in visibility, placement, and promoter engagement.
  
• Provide actionable insights and recommendations for continuous execution improvement.
  

Requirements:

• Bachelor’s degree in Marketing / Business Administration or related field.
  
• 3–5 years of experience in Trade Marketing / Merchandising supervision (FMCG preferred).
  
• Strong understanding of GTM execution, planogram, and visibility management.
  
• Excellent communication, leadership, and training skills.
  
• Proficiency in using reporting tools and mobile apps (FA app or similar).
  
• Detail-oriented, proactive, and results-driven.
  

Key Competencies:

• Team Leadership & Motivation
  
• Trade Execution Excellence
  
• Analytical & Reporting Skills
  
• Training & Development
  
• Stakeholder Management