Marketing Team Lead

As a Marketing Team Lead, you will play a crucial role in leading the marketing efforts and enhancing the brand presence of the company. Your responsibilities will include developing and executing comprehensive marketing strategies, overseeing content creation, driving digital marketing campaigns, leading and mentoring a high-performing marketing team, and analyzing marketing initiatives to provide actionable insights. Key Responsibilities: - Develop and execute comprehensive marketing strategies aligned with company goals - Lead branding, positioning, and messaging to strengthen the company's market presence - Identify new opportunities through industry trend analysis and market research - Oversee the creation of compelling, high-quality content, including blogs, case studies, newsletters, and social media - Design and implement data-driven digital campaigns across SEO, SEM, email marketing, and social media - Build and mentor a high-performing marketing team, collaborating with agency partners, freelancers, and vendors - Set and measure KPIs for marketing initiatives, utilizing analytics tools to refine strategies and enhance ROI Qualifications Required: - 5+ years of experience in marketing leadership roles, including brand management - Strong understanding of content marketing, SEO, SEM, and digital advertising - Experience with CRM and marketing automation tools - Exceptional interpersonal and communication skills - Advanced data analysis skills - Familiarity with marketing tools like HubSpot, Google Analytics, and Adobe Creative Suite - Excellent project management skills - Creative problem-solver with strong leadership capabilities - Collaborative approach to team management and stakeholder engagement - Ability to interpret and present data effectively to make informed marketing decisions - Proficiency with social media platforms and tools for analytics The company values individuals who have experience working in cross-functional leadership roles, managing branding and team performance optimization initiatives, and supporting US-based leadership in a remote or distributed team structure.,