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Sr/Sales Officer

Sr/Sales Officer

Intergrow Brands

1 - 3 years

3 - 5 Lacs

Kannur Thiruvananthapuram

Posted:2 days ago| Platform:

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Skills Required

upselling order management product penetration merchandising tracking sales retail fmcg sales territory sales marketing promotions trade operations malayalam relationship management business growth placement communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Your role

The Sales Representative is responsible for driving sales, ensuring market coverage, and maintaining strong retailer relationships. This role involves executing sales strategies, managing orders, monitoring competitors, and effectively implementing trade schemes to maximize business growth.

What will you do?

Market Coverage and Penetration

Follow the prescribed route plan and visit all assigned outlets daily
Make productive sales calls and achieve lines per day as per company norm
Open new outlets and ensure all existing outlets are serviced regularly
Ensure optimal market coverage (width) and product penetration (depth)

Sales and Scheme Execution

Achieve monthly sales targets and track progress.
Communicate trade schemes effectively to retailers and ensure eligibility criteria are met
Perform basic calculations to ensure accurate scheme implementation and retailer qualification
Increase counter share by upselling through upgrade value and cross-selling products

Order Management Execution

Ensure all orders taken are accurately billed and delivered to the retailers

Coordinate closely with distributor support staffs to facilitate smooth operations

Retailer Relationship Management

Build and maintain strong relationships with retailers to enhance loyalty and sales
Provide timely resolutions to retailer queries and concerns

Merchandising and Competitor Tracking

Perform basic merchandising, including product displays and rack placement
Monitor and report competitor activities, including new launches and promotions

Technology and Reporting

Use the companys official mobile application for order punching, scheme tracking, and data updates
Submit daily market reports and sales updates to the Territory Sales Manager (TSM)

What do we look for at Intergrow?

Minimum 13 years of experience in FMCG sales or a similar role
Experience with market coverage, trade schemes, and retailer engagement is desirable
Plus Two and above. Bachelor Degree preferred
Strong communication and interpersonal skills
Proficiency in basic arithmetic for scheme calculations and eligibility tracking
Familiarity with using sales mobile applications and reporting tools
Ability to analyze market trends and competition
Fluency in Malayalam is mandatory. Basic English proficiency is an advantage

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