Marketing Manager

Role Overview

The Marketing Manager will be responsible for planning, developing, and executing marketing strategies to strengthen GROWiTs brand presence, support sales growth, and drive farmer adoption of climate-resilient agriculture practices. The role involves managing campaigns, farmer engagement initiatives, digital marketing, channel marketing, and partnerships to position GROWiT as a trusted leader in protective farming.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual marketing plans aligned with business goals.
• Identify new market opportunities and design campaigns for farmer outreach.
• Work closely with sales and franchise teams to support demand generation.

2. Brand & Communication

• Strengthen GROWiT’s brand positioning across farmer communities, channel partners, and corporate stakeholders.
• Create and manage marketing content (brochures, videos, social media posts, case studies, farmer success stories).
• Ensure consistent brand messaging across all platforms.

3. Farmer Engagement & Field Marketing

• Design and execute farmer meetings, demo farms, and field events to promote products.
• Support franchise partners with localized marketing campaigns and materials.
• Develop and track performance of farmer education initiatives.

4. Digital & Social Media Marketing

• Lead digital marketing campaigns across social media, website, and online platforms.
• Manage SEO, paid campaigns, and analytics to improve visibility and engagement.
• Build farmer-focused digital communities for knowledge sharing.

5. Channel & Trade Marketing

• Develop marketing support programs for franchises, distributors, and retailers.
• Plan trade shows, exhibitions, and corporate collaborations.
• Monitor competitor activities and provide insights to management.

6. Budget & Performance Management

• Manage marketing budgets effectively to maximize ROI.
• Track KPIs and prepare monthly reports on marketing activities and outcomes.
• Evaluate campaigns and suggest improvements based on performance data.

Qualifications & Skills

• MBA/PGDM in Marketing, Agri-Business, or related field.
• 5–8 years of experience in marketing (experience in agribusiness/agritech preferred).
• Strong communication, presentation, and content creation skills.
• Hands-on experience with digital marketing, analytics tools, and CRM systems.
• Ability to manage events, campaigns, and multi-stakeholder relationships.
• Creative thinker with data-driven decision-making ability.

Key Attributes

• Farmer-centric mindset and passion for agriculture innovation.
• Strong leadership and team management skills.
• Ability to work under pressure and deliver results.
• High ownership, accountability, and problem-solving approach.