Marketing Manager

Key Responsibilities:

• Brand Positioning & Strategy:

• Develop and execute offline marketing strategies aligned with the projects luxury positioning.
  
• Plan and manage ATL/BTL campaigns, including print, outdoor, radio, and on-ground activations.
  

• Event Management:

• Conceptualize, plan, and execute high-end events, exhibitions, and customer engagement activities.
  
• Coordinate with vendors, creative agencies, and internal teams for seamless execution.
  

• Media Planning & Execution:

• Handle media buying and partnerships across print, outdoor, cinema, and radio.
  
• Ensure optimum ROI and consistent brand visibility.
  

• Collaterals & Branding:

• Oversee the design and production of marketing collaterals, brochures, standees, and branding at project sites.
  
• Ensure brand consistency across all offline touchpoints.
  

• Vendor & Budget Management:

• Manage external vendors, agencies, and event partners.
  
• Track marketing spends and ensure adherence to approved budgets.
  

• Market & Competitor Analysis:

• Monitor competitor activities and market trends to identify opportunities and improve marketing effectiveness.
  

Key Requirements:

• Graduate/Postgraduate in Marketing, Mass Communication, or related field.
  
• 3-5 years of experience in

  real estate marketing

  , preferably in

  luxury or premium segment projects

  .
• Proven track record of planning and executing impactful offline campaigns and luxury events.
  
• Strong vendor network and negotiation skills.
  
• Excellent communication, planning, and coordination abilities.
  
• Creative mindset with an eye for detail and premium aesthetics.