Marketing Manager (For Upcoming 110 Bed Hospital in Tura, Meghalaya)

1. Job Summary

Marketing Manager

The ideal candidate will possess deep knowledge of healthcare marketing, understand the unique demographics and healthcare-seeking behaviour of the local population, and be passionate about creating impactful campaigns that communicate our commitment to clinical excellence and compassionate care.

2. Key Responsibilities

A. Strategic Marketing Planning & Brand Building:

• Develop and execute the annual marketing plan and budget aligned with the hospital's strategic goals.
• Establish and maintain the hospital's brand identity, positioning, and key messaging across all touchpoints.
• Conduct market research to understand patient needs, competitor landscape, and market opportunities.
• Build and manage the marketing budget, ensuring optimal allocation and ROI.

B. Digital Marketing & Online Presence:

• Develop and implement a comprehensive digital marketing strategy including SEO/SEM, social media, and email marketing.
• Manage the hospital website, ensuring it is informative, user-friendly, and optimised for conversions.
• Oversee online reputation management and patient review platforms.
• Utilise digital analytics to track performance and optimise campaigns.

C. Traditional Marketing & Community Outreach:

• Plan and execute offline marketing activities, including print advertising, radio, hoardings, and community events.
• Develop strong relationships with local physicians, clinics, and community leaders to build a robust referral network.
• Organise health camps, seminars, and wellness workshops to enhance community engagement and brand visibility.
• Manage the creation of all marketing collaterals, both print and digital.
• As a head, he will also be responsible for identifying consultants / Registrars, so please add a section

D. Corporate Partnerships & Business Development:

• Identify and develop partnerships with corporate entities, government agencies, and insurance providers.
• Create tailored packages for corporate health check-ups and institutional tie-ups.
• Work closely with the clinical teams to promote specialised services and new medical technologies.

E. Internal Marketing & Patient Experience:

• Develop internal marketing initiatives to ensure staff are aligned with the hospital's brand values.
• Collaborate with the quality team to enhance patient experience, which serves as a key marketing tool.
• Create patient communication materials and ensure consistent messaging at all patient touchpoints.

3. Qualifications and Experience

• Educational Qualification:

  Master's degree in Marketing, Business Administration, or a related field.

• Experience:

  10 - 15 years

  of progressive experience in marketing, with

  a minimum of 5 years in a healthcare/hospital marketing leadership role.

• Non-Negotiable Experience:

• Proven track record of successfully launching and building a healthcare brand in a new market.
• Extensive experience in both digital and traditional healthcare marketing strategies.
• Demonstrable experience in building and managing physician referral networks.
• Strong understanding of the healthcare landscape in Northeast India (preferred).

4. Competencies and Skills

• Strategic Thinker with Creative Execution:

  Ability to develop high-level strategies while ensuring flawless execution of marketing campaigns.

• Excellent Communication & Presentation Skills:

  Ability to effectively communicate with diverse stakeholders, including doctors, patients, and corporate partners.

• Digital Marketing Expertise:

  Proficiency in SEO, SEM, social media marketing, and web analytics.

• Strong Relationship Building Skills:

  Ability to establish and maintain strong professional networks.

• Data-Driven Decision Making:

  Ability to analyze marketing metrics and optimize campaigns for better ROI.

• Cultural Sensitivity:

  Understanding of local culture and customs to tailor marketing messages appropriately.

• Leadership & Team Management:

  Ability to build, lead, and motivate a marketing team.

5. What We Offer

• A unique opportunity to build and shape the marketing function of a premier healthcare institution from the ground up.
• A competitive compensation package with performance-linked incentives.
• The chance to make a significant impact on healthcare accessibility in the Garo Hills region.
• A dynamic work environment with opportunities for professional growth and leadership development.

A Care Hospital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.