Social Media Executive

Role Overview

hands-on, creative, and execution-focused Marketing & Social Media Manager

requires on-ground execution

not a coordination-only role

Key Responsibilities 1. On-Site Content Creation (MANDATORY)

• Personally shoot videos and photos on-site

  :
• Team activities
• Properties / locations
• Behind-the-scenes moments
• Events, campaigns, launches
• Daily operations and real stories
• Capture

  short-form & long-form video content

  for reels, shorts, and YouTube
• Use

  mobile, camera, or professional equipment

  as required
• Ensure content feels

  real, premium, engaging, and brand-aligned

2. Video Editing, Designing & Creative Execution

• Edit videos in-house

  (Reels, Shorts, long-form videos, ads)
• Design creatives for:
• Social media posts & carousels
• Stories, banners, promotions
• Campaign creatives & ads
• Source and use

  stock photos/videos

  where required to enhance storytelling
• Maintain

  visual consistency and brand aesthetics

3. Brand Strategy & Positioning

• Own the

  digital brand identity and storytelling framework

• Define brand tone, visual language, and content direction
• Ensure consistency across all platforms and campaigns
• Position the brand for

  maximum recall, trust, and authority

4. Social Media Management (All Platforms)

Manage and grow presence on:

• Instagram
• Facebook
• YouTube
• LinkedIn
• Google My Business

Responsibilities include:

• Daily posting & scheduling
• Caption writing, hooks, CTAs, hashtags
• Story creation & engagement
• Community management (comments, DMs)
• Trend tracking and rapid content adaptation

5. Organic Growth & Community Building

• Drive

  organic reach, engagement, and follower growth

• Leverage reels, shorts, trends, storytelling & UGC
• Identify collaboration & influencer opportunities
• Build long-term audience trust and brand loyalty

6. Paid Marketing & Inorganic Growth

• Plan and manage:

• Meta Ads (Instagram & Facebook)

• Google Ads (Search, Display, YouTube)

• Create ad creatives, copies, hooks, and targeting strategies
• Optimize campaigns for ROAS, CPL, CPA, and conversions
• Continuously test creatives and audiences

7. Campaign Management (End-to-End)

• Plan and execute:
• Brand campaigns
• Promotional launches
• Seasonal & special offers
• Run

  Email marketing campaigns

• Execute

  WhatsApp marketing campaigns

• Ensure consistent messaging across all channels

8. Cross-Team Collaboration

• Work closely with:
• Operations
• Sales
• Guest / Client Experience
• Leadership
• Gather promotional inputs, updates, success stories
• Convert internal activities into

  market-ready content and campaigns

9. Analytics, Reporting & Optimization

• Track performance metrics:
• Reach, engagement, followers
• Leads, conversions, traffic
• Ad performance & ROI
• Share

  weekly & monthly performance reports

• Optimize strategies based on data insights

Mandatory Skill Requirements (Non-Negotiable)

must

• Be able to

  shoot videos and photos on-site

• Be comfortable

  capturing real-time activities & events

• Have

  strong video editing skills

• Have

  designing skills for social media & ads

• Be hands-on with

  content creation + publishing

• Understand

  both organic & paid marketing