Brand Specialist

As a Lead-Marketing (Branding) at SoftTech Engineers Limited, you will play a crucial role in developing and leading the brand strategy that aligns with the company's mission, values, and evolving product ecosystem. Your responsibilities will include: - Developing and leading brand strategy to align with mission and values - Defining and maintaining cohesive brand identity, including visual style and messaging - Translating technical concepts into clear messaging for all stakeholders - Partnering with cross-functional teams for embedding branding into product experiences - Driving integrated branding campaigns to build awareness and customer loyalty - Overseeing brand content, storytelling, and narrative development - Conducting brand audits and tracking brand health metrics - Staying informed on industry trends and competitor activity - Working closely with creative agencies to execute brand campaigns - Leading brand governance and ensuring consistency across communications To qualify for this role, you should have experience in making and executing branding strategies, managing brand identity across touchpoints, collaborating with internal and external partners, analyzing market trends, overseeing brand campaigns, monitoring brand performance metrics, managing branding budgets, and championing the brand culture internally and externally. SoftTech Engineers Limited, founded in 1996 and headquartered in Pune, India, is a leading software product company specializing in the architecture, engineering, and construction (AEC) domains. We are dedicated to improving and maintaining high-quality solutions through proactive market research and developmental efforts. As a Lead-Marketing (Branding) at SoftTech Engineers Limited, you will play a crucial role in developing and leading the brand strategy that aligns with the company's mission, values, and evolving product ecosystem. Your responsibilities will include: - Developing and leading brand strategy to align with mission and values - Defining and maintaining cohesive brand identity, including visual style and messaging - Translating technical concepts into clear messaging for all stakeholders - Partnering with cross-functional teams for embedding branding into product experiences - Driving integrated branding campaigns to build awareness and customer loyalty - Overseeing brand content, storytelling, and narrative development - Conducting brand audits and tracking brand health metrics - Staying informed on industry trends and competitor activity - Working closely with creative agencies to execute brand campaigns - Leading brand governance and ensuring consistency across communications To qualify for this role, you should have experience in making and executing branding strategies, managing brand identity across touchpoints, collaborating with internal and external partners, analyzing market trends, overseeing brand campaigns, monitoring brand performance metrics, managing branding budgets, and championing the brand culture internally and externally. SoftTech Engineers Limited, founded in 1996 and headquartered in Pune, India, is a leading software product company specializing in the architecture, engineering, and construction (AEC) domains. We are dedicated to improving and maintaining high-quality solutions through proactive market research and developmental efforts.