Brand Consultant ECRAFTZ INFO SOLUTIONS LLP

3.0 - 7.0 years

0 Lacs

karnataka

On-site

You are an experienced Brand Consultant who will play a crucial role in shaping and elevating our brand's presence in the market. Collaborating closely with the team, you will be responsible for developing innovative strategies, positioning, and marketing initiatives that resonate with our target audience and align with our business objectives. Your expertise in brand development, marketing strategies, and market research will be instrumental in guiding the company's branding efforts to new heights. Key Responsibilities: - Develop and implement brand strategies that effectively communicate the company's values, mission, and vision to the target audience. - Conduct thorough market research to identify consumer behavior, industry trends, and competitive landscape in order to make informed brand decisions. - Create clear and differentiated brand positioning strategies to establish a strong market presence and foster customer loyalty. - Design and refine brand messaging across all marketing channels to ensure consistency and impact. - Collaborate with creative teams to ensure cohesive and impactful brand visual identity across various platforms. - Guide the creation of branding campaigns that align with business goals, increase brand awareness, and drive engagement. - Perform brand audits to assess brand equity, identify gaps, and recommend improvements or new opportunities. - Establish and maintain brand guidelines to ensure uniformity and consistency across all touchpoints. - Work closely with key stakeholders to align brand strategies with overall business goals. Requirements: - Proven experience as a Brand Consultant or in a similar role, showcasing successful brand projects. - In-depth understanding of branding strategies, market research, and competitive analysis. - Strong creative and strategic thinking skills to translate business goals into actionable brand plans. - Experience working with creative teams to develop brand assets and marketing materials. - Excellent communication and interpersonal skills to collaborate across teams and influence key stakeholders. - Strong understanding of digital marketing channels and social media trends. - Ability to analyze data and make strategic decisions based on insights. - Proficiency in project management and branding tools. - A degree in Marketing, Business Administration, or a related field is preferred. Preferred Skills: - Experience in rebranding and brand repositioning initiatives. - Knowledge of consumer psychology and brand perception. - Familiarity with design software such as Adobe Creative Suite or similar tools. - Experience working with startups or scaling companies. Job Type: Full-time Work Location: In person,

Posted 2 days ago

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Brand Solution Strategist- Advertising Agency- Chennai Pink Sky HR Services

4.0 - 8.0 years

0 Lacs

chennai, tamil nadu

On-site

We are seeking a dynamic and detail-oriented Strategy & Planning Manager/Senior Manager to join our Strategy team at ting in Chennai. In this role, you will be instrumental in developing brand and communication strategies for a diverse range of brands, from budding startups to established enterprises seeking transformation. Your responsibilities will involve shaping narratives, refining positioning, and identifying growth opportunities for our clients. Your key responsibilities will include leading the end-to-end strategy development process encompassing services such as Brand Audits, Brand Strategy, Naming, Architecture, Culture, Go-To-Market, and Communication Strategy. You will play a crucial role in defining brands through purpose, audience profiling, vision articulation, and positioning frameworks. Additionally, you will be tasked with creating impactful brand messaging, consumer journey maps, and interpreting business challenges into strategic directives supported by insights and cultural relevance. Furthermore, you will conduct thorough primary and secondary research including market analysis, competitive audits, and user interviews to derive actionable insights that shape strategic frameworks. Staying abreast of consumer trends, behavioral shifts, and industry white spaces will be essential to infuse forward-thinking perspectives into all strategies. You will engage in facilitating workshops, collaborating closely with clients, and delivering high-impact presentations through structured and visually compelling documents. Your role will also involve working collaboratively with creative, design, content, and account management teams to ensure seamless alignment between strategy and execution. As part of your role, you will mentor junior strategists, contribute to team development, and participate in building tools and templates to enhance our strategic offerings. The ideal candidate will possess 4-5 years of experience in strategy roles within brand consulting, advertising, consumer insights, or startup environments. Strong strategic acumen, storytelling prowess, experience in developing brand strategy documents, and exceptional communication skills are essential requirements for this role. Additionally, experience in conducting strategic workshops, familiarity with cultural strategy, and a passion for consumer brands or startups are advantageous. If you have a knack for navigating ambiguity, working across different sectors, and excel in client-facing scenarios, we encourage you to share your resume with us at charmi@pinkskyhr.com. This is a full-time position with opportunities for growth and development. The work schedule may involve night shifts, rotational shifts, UK shifts, or US shifts, and the role requires in-person presence at the Chennai location.,

Posted 1 week ago

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