Assistant Manager - Marketing

As the Assistant Manager - Marketing, your role involves driving the company's growth through well-planned, data-driven marketing strategies and executions. You will be responsible for brand audits, team development, and other targeted initiatives. Key Responsibilities: - Develop Marketing Strategies: Craft comprehensive marketing strategies aligned with business goals, focusing on dealer/customer acquisition, brand growth, and engagement. - Campaign Management: Plan and execute multi-channel marketing campaigns across digital, print, and social media platforms, ensuring consistency in messaging and brand voice. - Budgeting & Reporting: Manage the marketing budget effectively, track ROI on campaigns, and report performance metrics to senior management. - Team Leadership: Properly guide team members and monitor their performances timely. - Vendor/Agency Management: Collaborate with vendors and other agencies to ensure the right strategies are planned and executed for impactful results in the market. - Market Research & Analysis: Conduct research on industry trends, competitor strategies, and customer behavior to adjust marketing tactics and stay ahead of the competition (SWOT analysis). - Content Development: Oversee the creation of marketing materials, including brochures, presentations, newsletters, blogs, and press releases. - Brand Management: Ensure brand integrity across all communications and marketing channels. - Implement effective strategies for selecting the right vendors and ensure competitive quotes for all works executing. - Digital Marketing: Leverage SEO, PPC, email marketing, and social media platforms to boost visibility and drive engagement. - Collaborate Cross-functionally: Work closely with the sales team, finance development, and other departments to support business initiatives. - Act as a custodian for brand-related documents. - Implement and conduct brand audits at frequent intervals. - Document intellectual property, trademarks, and regulatory procedures. - Stay updated on what's happening in the market, especially with the competition. - Encourage team participation in branding activities. - Measure ROI for all types of marketing activities. - Implement targeted branding initiatives for Dealers, Contractors, Masons, and Architects. Qualifications Required: - Proven experience in marketing management or a related field. - Strong leadership and team management skills. - Excellent communication and interpersonal abilities. - In-depth knowledge of market research and analysis techniques. - Familiarity with digital marketing tools and techniques. - Ability to collaborate effectively with cross-functional teams. - Understanding of budgeting and reporting processes. - Experience in vendor and agency management. - Knowledge of branding principles and strategies. Please note that the job type is full-time and permanent, with the work location being in person.,