Brand Specialist

As a Lead-Marketing (Branding) at SoftTech Engineers Limited, you will play a crucial role in developing and leading the brand strategy that aligns with the company's mission, values, and evolving product ecosystem. Your responsibilities will include: - Developing and leading brand strategy to align with mission and values - Defining and maintaining cohesive brand identity, including visual style and messaging - Translating technical concepts into clear messaging for all stakeholders - Partnering with cross-functional teams for embedding branding into product experiences - Driving integrated branding campaigns to build awareness and customer loyalty - Overseeing brand content, storytelling, and narrative development - Conducting brand audits and tracking brand health metrics - Staying informed on industry trends and competitor activity - Working closely with creative agencies to execute brand campaigns - Leading brand governance and ensuring consistency across communications To qualify for this role, you should have experience in: - Making and executing branding strategies - Managing brand identity across touchpoints - Collaborating with internal and external partners - Analyzing market trends - Overseeing brand campaigns - Monitoring brand performance metrics - Managing branding budgets - Championing the brand culture internally and externally SoftTech Engineers Limited, founded in 1996 and headquartered in Pune, India, is a leading software product company specializing in the architecture, engineering, and construction (AEC) domains. We are dedicated to improving and maintaining high-quality solutions through proactive market research and developmental efforts.,