Brand Specialist

About the Job:

We are looking for passionate and dynamic experienced Branding & Communication Professionals to join our team at Manipal Hospitals!

About Us:

As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 37 hospitals across 19 cities with 10,500 beds, and a talented pool of over 5,600 doctors and an employee strength of over 20,000.

Role:

Location:

What You’ll Do:

Roles & Responsibilities

• Manage hospital branding across all touchpoints including signage, brochures, standees, hoardings, and in-hospital communication materials in line with brand and NABH guidelines.
• Develop and execute internal and external communication plans to enhance brand visibility and consistency.
• Coordinate with creative agencies, designers, printers, and vendors for branding deliverables and campaign execution.
• Support marketing campaigns, health camps, specialty promotions, and large-scale hospital events with branding and communication requirements.
• Create and review content for brochures, presentations, emailers, posters, and patient education materials.
• Ensure accurate representation of hospital services, doctors, specialties, and clinical outcomes in all communication.
• Work closely with PR and Digital Marketing teams to maintain brand alignment across media, social platforms, and public communication.
• Oversee internal communication initiatives such as newsletters, internal campaigns, employee engagement communication, and announcements.
• Monitor brand compliance across hospital premises including signage, wayfinding, uniforms, and patient-facing materials.
• Support crisis communication, patient communication, and reputation management initiatives when required.
• Track branding budgets, timelines, and campaign effectiveness and provide reports to management.
• Coordinate branding support for accreditation audits, inspections, and corporate requirements.

What We Are Looking For:

• Strong understanding of branding, communication, and visual identity management
• 3+ years of experience in Branding & Communication in Healthcare sector
• Excellent written and verbal communication skills
• Ability to manage multiple projects and timelines simultaneously
• Vendor and stakeholder management skills
• Basic understanding of healthcare regulations, NABH guidelines, and patient communication sensitivity
• Proficiency in MS Office; familiarity with design tools is an added advantage

How to Apply

Ready to make your mark with us? Apply now by sending your resume to

Career | Manipal Hospitals

Note: There is no Policy of Work from Home.

For more details, please visit

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