Job
Description
As a Global Marketing Communications Manager at UPL Corp, you will play a crucial role in driving key marketing communication efforts on a global scale to strengthen brand positioning and support the company's vision and objectives. Your responsibilities will include: - Leading the planning and execution of global marketing communication strategies to enhance brand positioning and meet corporate objectives. - Creating and managing comprehensive communication plans for new product launches, including brand name development, market positioning, technical collateral, internal and external communications, and video assets. - Optimizing crop protection and bio-solutions content across digital communication channels like the Global Marcom Library, social media platforms, and UPL's website. - Overseeing the global product brand strategy to ensure consistency across product brands, labels, and packaging. - Developing compelling communication tactics to enhance brand awareness through editorial, advertorial, podcasts, webinars, and engaging initiatives. - Providing structured guidance to regional marcom teams for consistent and effective product messaging worldwide. - Supporting global events, congresses, and media initiatives by ensuring alignment with corporate brand messaging. - Enhancing trademark strategies and processes to improve cross-functional alignment and operational efficiencies. - Managing marcom project budgets and building strong relationships with key stakeholders. Qualifications required for this role: - Bachelor's degree in marketing, Communications, or a related field. - Extensive experience in global marketing communications or product marketing. - Exceptional oral and written skills with a focus on clarity, simplicity, and attention to detail. - Strong commercial understanding and ability to multitask effectively. - Analytical skills, project management abilities, and demonstrated capacity to work across diverse teams. - Creativity, curiosity, and a self-starter attitude with a proven track record of innovation. - Proficiency in varied communication mediums, digital platforms, and contemporary tools. - Fluency in English, written and verbal; additional language proficiency is a plus. - Familiarity with the agricultural sector is advantageous. As a Global Marketing Communications Manager at UPL Corp, you will play a crucial role in driving key marketing communication efforts on a global scale to strengthen brand positioning and support the company's vision and objectives. Your responsibilities will include: - Leading the planning and execution of global marketing communication strategies to enhance brand positioning and meet corporate objectives. - Creating and managing comprehensive communication plans for new product launches, including brand name development, market positioning, technical collateral, internal and external communications, and video assets. - Optimizing crop protection and bio-solutions content across digital communication channels like the Global Marcom Library, social media platforms, and UPL's website. - Overseeing the global product brand strategy to ensure consistency across product brands, labels, and packaging. - Developing compelling communication tactics to enhance brand awareness through editorial, advertorial, podcasts, webinars, and engaging initiatives. - Providing structured guidance to regional marcom teams for consistent and effective product messaging worldwide. - Supporting global events, congresses, and media initiatives by ensuring alignment with corporate brand messaging. - Enhancing trademark strategies and processes to improve cross-functional alignment and operational efficiencies. - Managing marcom project budgets and building strong relationships with key stakeholders. Qualifications required for this role: - Bachelor's degree in marketing, Communications, or a related field. - Extensive experience in global marketing communications or product marketing. - Exceptional oral and written skills with a focus on clarity, simplicity, and attention to detail. - Strong commercial understanding and ability to multitask effectively. - Analytical skills, project management abilities, and demonstrated capacity to work across diverse teams. - Creativity, curiosity, and a self-starter attitude with a proven track record of innovation. - Proficiency in varied communication mediums, digital platforms, and contemporary tools. - Fluency in English, written and verbal; additional language proficiency is a plus. - Familiarity with the agricultural sector is advantageous.
