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Senior Marketing Manager - Americas 1

Senior Marketing Manager - Americas 1

Wipro

6 - 11 years

17 - 22 Lacs

bengaluru

Posted:6 hours ago| Platform:

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Skills Required

stakeholder management strategic marketing digital marketing marketing strategy field marketing business development marketing management roi sales content creation marketing marketing initiatives campaigns partnerships btl seo customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:

Role Name:

Senior Marketing Manager - Americas 1 (Communications, Media & Information Services, Sports & Entertainment)

Lead strategic marketing initiatives, drive business outcomes and thought leadership for Communications, Media & Information Services and Sports & Entertainment sector in Americas 1,. This role demands strategic vision, team leadership, and an ability to integrate AI-driven marketing practices.

Key Responsibilities:

Define and execute marketing strategy aligned with business goals.
Mentor a team of marketers and manage external agencies.
Develop narratives showcasing Wipros innovation in AI and digital transformation.
Own content across blogs, whitepapers, videos, and analyst engagement.
Design integrated campaigns leveraging AI for personalization and predictive insights.
Elevate Wipros presence in the industry through media outreach and strategic partnerships.
Champion adoption of GenAI tools for content automation, SEO optimization, and customer experience enhancement.

Qualifications:

10 15 years in marketing leadership roles.
Proven experience in field marketing and AI-driven strategies.
Strong stakeholder management and ability to translate complex tech offerings into compelling narratives.
Capabilities: Automated content creation, personalization, SEO optimization.
Impact: Faster creative cycles, improved ROI, enhanced customer experience.
Tools: GenAI COE for Marketing, AI accelerators for campaign optimization

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Senior Marketing Manager - Americas 1