Marketing Research Manager Sisha Greentech

5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Product Marketing & Research Manager at our company, located in Sector 63, Noida, you will be responsible for leading product strategy, conducting market research, and executing go-to-market plans for our electronics product line. You should have a strong background in product management, customer research, and marketing strategy within the electronics industry. Your key responsibilities will include conducting market research, customer interviews, and competitive analysis to identify trends and opportunities. You will work closely with R&D and engineering teams to define product requirements and develop go-to-market strategies for product launches. Crafting product messaging for both B2B and B2C audiences, creating marketing collateral, and analyzing campaign performance will also be part of your role. Collaboration with cross-functional teams including sales, design, and support is essential to ensure brand consistency across all product communications. To qualify for this position, you should have a Bachelor's degree in Electronics, Marketing, Business, or a related field (Masters preferred) and possess 5-7 years of experience in product marketing, product management, or market research in the electronics industry. A strong understanding of electronics products, customer behavior, and proficiency in tools like Google Analytics, CRM systems, and survey platforms are required. Excellent communication, analytical, and project management skills are essential for success in this role. Preferred skills include experience with consumer electronics, IoT, or electronic components, familiarity with agile product development and UX research, knowledge of SEO/SEM and digital marketing platforms, and the ability to translate technical features into customer-centric benefits. In return, we offer you the opportunity to work on cutting-edge electronics products, a collaborative and innovation-driven work environment, a competitive salary ranging from 8-10 LPA, performance bonuses, and career growth opportunities.,

Posted 1 week ago

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UX Researcher JioStar

6.0 - 10.0 years

0 Lacs

karnataka

On-site

We are seeking individuals with exceptional talent to contribute to the evolution of entertainment at JioHotstar. As a User Researcher, your primary role will involve collaborating closely with designers, product management, and engineers to innovate and develop new user experiences for our platform. Your responsibilities will encompass a diverse range of research projects focusing on product, design, and UX, blending evaluative and generative research methodologies. In the position of a Mixed Methods UX Researcher, you will be instrumental in shaping user experiences across various content categories such as live sports, movies, and original content. This senior role requires proficiency in conducting in-depth field interviews as well as utilizing tools like SQL, Python, and survey statistics. Your key contributions will involve leading research projects from start to finish, utilizing a combination of qualitative and quantitative methods to influence product strategy and vision. The Design team at JioHotstar plays a pivotal role in enhancing user experiences. Comprising Product Design, UX Research, and Systems & Standards, our team of 30 members collaborates on various design aspects including data insights, interface design, prototyping, user testing, motion graphics, and illustrations. Reporting to the Group UXR Manager, your responsibilities will include leading end-to-end research projects, collaborating with cross-functional teams, framing research questions, ensuring timely project delivery, translating user behaviors into actionable insights, supporting junior researchers, contributing to internal UXR frameworks, and staying updated on evolving research methods. To excel in this role, you should possess at least 5-8 years of experience in UX or product research, with expertise in qualitative and quantitative research methods. Proficiency in research design, statistical tools, and survey platforms is essential, along with experience in consumer-facing digital products, particularly in media, gaming, or content platforms. Strong communication skills, stakeholder management capabilities, and a portfolio showcasing mixed-method projects are crucial for success in this role. Ideally, candidates should hold a Graduate or Masters degree in Psychology, HCI, User Experience, Cognitive Science, Anthropology, or related fields. JioHotstar is committed to fostering a diverse and inclusive workplace, where individuals are encouraged to bring their authentic selves to work without any fear of discrimination.,

Posted 1 month ago

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