9 Gotomarket Strategy Jobs

The Senior Vice President (SVP) - Voice Business will be responsible for overseeing the strategic direction, growth, and profitability of the Voice Line of Business (LOB), including customer service, helpdesk operations, and related voice-driven services. This executive will focus on expanding the client base, optimizing service delivery, and driving revenue growth through innovative solutions, business development, and an effective go-to-market (GTM) strategy. The SVP will collaborate closely with leadership to achieve the company's business objectives and ensure the voice business aligns with broader organizational goals. Key Responsibilities: Strategic Leadership: - Define and implement a comprehensive strategy for the Voice LOB, including helpdesk operations, focusing on growth, operational efficiency, and customer satisfaction. - Develop and execute business plans that align with corporate objectives, driving expansion and increased profitability. - Monitor industry trends and competitor activities to identify growth opportunities and stay competitive. Business Development & Revenue Growth: - Lead efforts to identify and secure new business opportunities, particularly in voice-driven services such as helpdesk, customer support, and technical assistance. - Build and maintain relationships with potential clients, partners, and stakeholders to expand the business portfolio. - Drive top-line growth by diversifying services and offerings in the Voice LOB. - Support sales through "farming" & "hunting" strategies (nurturing existing customers & acquiring new ones) Go-to-Market (GTM) Strategy: - Develop and execute a go-to-market (GTM) strategy for the Voice LOB, ensuring the successful launch of new services and solutions. - Collaborate with sales, marketing, and product teams to ensure alignment and readiness for market entry. - Analyze market needs and customer pain points to position the company's voice and helpdesk offerings as industry-leading solutions. - Create compelling value propositions and messaging to attract and convert potential customers. - Develop pricing strategies, promotional plans, and sales enablement tools to drive effective market penetration and revenue growth. Operations Management: - Oversee daily operations of the Voice LOB, ensuring service excellence and efficient delivery of services. - Continuously improve operational processes, including workforce optimization, technology utilization, and quality control. - Ensure that the helpdesk services meet industry standards and client expectations, focusing on KPIs such as first-call resolution, customer satisfaction, and operational costs. Team Leadership & Development: - Build, lead, and mentor a high-performing team of professionals across various levels in the voice and helpdesk operations. - Foster a culture of innovation, accountability, and continuous improvement. - Identify skill gaps and provide opportunities for employee development to build capabilities in line with business growth. Client Relationship Management: - Act as the primary point of contact for key clients in the Voice LOB, ensuring strong client relationships and addressing any service or performance concerns. - Work closely with account management teams to ensure client needs are understood and met. Financial & Performance Metrics: - Develop and manage the Voice LOB budget, ensuring financial objectives are met and cost-saving opportunities are realized. - Track and report on the performance of the Voice LOB, utilizing metrics such as revenue growth, profitability, and customer satisfaction. - Identify and implement strategies for cost control and margin improvement. Cross-functional Collaboration: - Collaborate with other departments, such as IT, marketing, HR, and sales, to support voice business initiatives and align with overall company objectives. - Work with the product development team to innovate new service offerings or improve existing ones in response to client needs or market demand. Key Qualifications: - Bachelor's degree in Business, Management, or a related field (Masters preferred). - 15+ years of experience in the voice services industry, including helpdesk or contact center management. - Proven track record of driving business growth and securing new business in the voice services sector. - Strong leadership, team management, and organizational skills. - Excellent communication, negotiation, and client relationship management abilities. - Experience with P&L management, budgeting, and financial performance tracking. - In-depth knowledge of industry trends, regulatory requirements, and best practices in voice-driven services. - Demonstrated experience in developing and executing successful go-to-market (GTM) strategies. - Strong problem-solving and decision-making abilities, with a focus on operational efficiency and customer service excellence.,

As a Sustainability Business Strategist at Accenture, you will be a part of the Strategy Consulting team focusing on Sustainability & Responsible Business for strategic clients worldwide. You will work in areas such as circularity, sustainable IT, clean energy, EHS, and responsible supply chain. This role requires 3-5 years of relevant work experience and is based in Gurgaon, Mumbai, or Bangalore. In this role, you will be responsible for helping organizations integrate sustainability into their businesses to drive value through responsible transformations. You will have the opportunity to work with global clients, including organizations like the World Economic Forum and the United Nations Global Compact. Your key responsibilities will include: - Collaborating with clients to embed sustainability into their strategies and operations - Developing sustainable business models and roadmaps based on analytics insights - Partnering with organizations like UN, WEF, and FICCI to shape sustainable business agendas - Driving conversations around low-carbon energy transition and carbon neutrality - Crafting go-to-market plans for companies looking to adopt responsible business strategies - Assisting clients in assessing the environmental footprint of their technology and suggesting reduction strategies To be successful in this role, you must have an MBA from a tier 1 institute and experience in consulting. You should possess a strategic and consulting mindset, strong analytical skills, and excellent communication abilities. Additionally, familiarity with tools like MS PowerPoint, Excel, and Word is essential. Accenture is looking for candidates with experience in Sustainability Strategy, Sustainable Technology, EHS SAP, Energy and Carbon, or Responsible Value Chain. Knowledge of key sustainability topics, business strategy, IT, cloud migration, energy landscapes, circular economy, and regulatory landscapes will be advantageous. Joining Accenture offers you the opportunity to work on transformative projects with key clients, co-create innovative solutions, and develop your skills through personalized training modules. You will be part of a culture committed to equality and engaged in collaborative work across the organization. Accenture is a global professional services company that provides a wide range of services in strategy, consulting, digital, technology, and operations. Accenture Strategy focuses on shaping clients" future by combining business insight with technology expertise. The Capability Network, part of Accenture Strategy, delivers management consulting and strategy expertise globally. If you are passionate about sustainability and creating a positive impact, join Accenture to be a part of a team that drives innovation and positive change in the world.,

You will be responsible for overseeing the strategic direction, growth, and profitability of the Voice Line of Business (LOB) at Exela Technologies. This includes managing customer service, helpdesk operations, and related voice-driven services. Your role will involve expanding the client base, optimizing service delivery, and driving revenue growth through innovative solutions, business development, and an effective go-to-market (GTM) strategy. Collaboration with leadership to achieve the company's business objectives and ensure alignment with broader organizational goals will be crucial. Your key responsibilities will include defining and implementing a comprehensive strategy for the Voice LOB, focusing on growth, operational efficiency, and customer satisfaction. You will develop and execute business plans aligned with corporate objectives, monitor industry trends, and identify growth opportunities. Leading efforts to secure new business opportunities in voice-driven services, building client relationships, and diversifying services will be essential for driving top-line growth. Developing and executing a go-to-market (GTM) strategy for the Voice LOB, collaborating with sales, marketing, and product teams, and analyzing market needs to position the company's offerings as industry-leading solutions will be part of your role. You will oversee daily operations, improve operational processes, ensure service excellence, and efficient delivery of services. Building and leading a high-performing team, fostering a culture of innovation, and continuous improvement will also be key responsibilities. You will act as the primary point of contact for key clients, manage the Voice LOB budget, track and report on performance metrics, and collaborate with other departments to support voice business initiatives. Your qualifications should include a Bachelor's degree in Business or related field, 15+ years of experience in voice services industry, strong leadership and organizational skills, and excellent communication abilities. Preferred skills include experience in global team management, leveraging technology in voice business processes, and familiarity with CRM systems and performance tracking tools. Exela Technologies offers a competitive salary and performance-based bonuses, health and wellness benefits, and the opportunity to work in a dynamic environment focused on innovation and excellence. Join us in creating advancements in business process automation solutions that impact mission-critical operations across various industries and be part of the digital transformation revolution.,

ProcDNA is a global consulting firm that specializes in fusing design thinking with cutting-edge technology to develop innovative Commercial Analytics and Technology solutions for clients. With a passionate team of over 200 professionals spread across 7 offices, ProcDNA encourages a collaborative and dynamic work environment. Innovation is at the core of our organization's DNA. As an Associate Engagement Lead at ProcDNA, you will play a key role in leveraging data to solve complex business challenges and deliver tangible results to clients. We are looking for an individual who not only has the necessary expertise but also thrives in a fast-paced global firm setting. Responsibilities for this position include collaborating with clients to model data, analyze healthcare/pharma industry challenges, and develop tailored analytics solutions using tools such as Tableau, SAS, R, and Alteryx. The successful candidate will be expected to have a deep understanding of data processes, work on multiple projects simultaneously, and possess excellent communication skills for effective collaboration. The ideal candidate should hold a bachelor's degree in engineering and have at least 5 years of experience in analytics. Proficiency in statistical analysis, predictive modeling, segmentation, and interpreting large datasets to drive data-driven decisions is essential. Additionally, a thorough understanding of the healthcare/pharma industry, including market trends and regulatory frameworks, is crucial for success in this role. If you are a creative and analytical individual who can work independently with minimal direction, and are passionate about shaping the future with brilliant minds, then this Associate Engagement Lead position at ProcDNA may be the perfect opportunity for you. Join us in our mission to drive innovation and deliver impactful outcomes in the world of Commercial Analytics and Technology.,

As a global leader in assurance, tax, transaction and advisory services, we at EY hire and develop passionate individuals to contribute to building a better working world. Our culture is centered around providing training, opportunities, and creative freedom to help you grow both personally and professionally. At EY, we focus not only on your current skills but also on nurturing your potential for growth. Your career is yours to shape, and we offer limitless possibilities, along with motivating and fulfilling experiences to guide you towards becoming your best professional self. The role of Senior Consultant - Life Sciences Consulting at EY in Bangalore presents an exciting opportunity to be part of a team that is dedicated to transforming businesses through the power of people, technology, and innovation. EY Consulting's client-centric approach aims at delivering long-term value by addressing strategic challenges faced by clients. The sub-service lines within EY Consulting include Business Consulting (encompassing Performance Improvement and Risk Consulting), Technology Consulting, and People Advisory Services. In the realm of Business Consulting, you will collaborate with clients to reimagine their business purpose, facilitate growth, enhance cost efficiency, navigate market dynamics and regulatory requirements, as well as tackle operational obstacles. This role involves working on innovation, strategy, and purpose, leveraging deep functional expertise in business transformation, finance, supply chain, and operations to support large-scale program and portfolio management. The ideal candidate for this position should possess a Post Graduate degree in Business Management (MBA) or life Sciences/Pharma from a reputed institute. Additionally, expertise in multiple areas such as process transformation, business diagnostics, business case analysis, planning, budgeting, performance improvement, vendor assessment, and outsourcing strategies is essential. A minimum of 3-8 years of experience in the life sciences, pharma, or healthcare industry is required, along with a solid understanding of the current technology landscape in these domains. Preferred skills for this role include familiarity with applications and platforms like Veeva, SAP, Oracle, Salesforce, and data visualization tools such as Tableau and Power BI. The academic background ideally includes a B. Pharm/M. Pharm combined with an MBA from a premier institute like IIMs, NITIE, SP Jain, XLRI, ISB, or FMS, supported by a strong academic record. We are looking for individuals who can work collaboratively across various client departments, adhering to commercial and legal requirements. The ability to solve complex problems, deliver practical solutions, and demonstrate agility, curiosity, and creativity is highly valued. At EY, you will have the opportunity to embark on a personalized Career Journey, leveraging our career frameworks to gain insights into your roles, skills, and growth opportunities. EY is committed to being an inclusive employer, striving to achieve a balance that enables excellent client service while supporting the career development and well-being of our people. If you meet the criteria outlined above and are ready to contribute to building a better working world, we encourage you to apply and join us on this rewarding journey of growth and impact.,

Company Description We suggest you enter details here. Role Description This is a full-time on-site role for a Product Marketing Manager - Mobile at Dynamed Healthcare Solutions Pvt. Ltd. The position is located in Kochi. The Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies, collaborating with the team to drive product sales, managing product lifecycle, and overseeing product marketing campaigns to ensure successful product launches and sustained growth. Qualifications Expertise in Market Research and Go-to-Market Strategy Experience in Product Management Strong skills in Product Marketing Excellent communication and collaborative skills Ability to work effectively in an on-site team environment Bachelor's degree in marketing, Business Administration, or a related field Experience in the healthcare industry is a plus Proven experience in app store optimization (ASO), user acquisition, and engagement strategies Strong analytical skills to interpret app performance metrics and optimize marketing campaigns Ability to develop and execute comprehensive marketing strategies tailored to mobile app growth Experience with mobile analytics tools (e.g., App Annie, Firebase, mix panel) and A/B testing platforms Excellent ability to craft compelling narratives that highlight app benefits Prior experience in product marketing roles with a focus on user engagement Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials Experience with CRM tools for personalized messaging Minimum Experience Required 5-7 yearsin product marketing or mobile marketing 2-3 yearsfocused on mobile app marketing, ideally in healthcare or regulated industries,

Lead, direct, and control Branding and Marketing strategy, policies, programs, budget, and activities to support business objectives. Set clear objectives and goals, research and define target audiences, developing marketing collaterals, communication and branding strategies, and measure adoption. Conceptualize, develop, and execute the go-to-market (GTM) and launch strategy for new product features. Drive the organization brand positioning in a clear and consistent way that resonates with and motivates our target audiences. Promote the organization as the most preferred IT Services organization to the analysts, media, and target customers. Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, solutioning, engineering, delivery, and leadership. Build and nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts. Define, measure, and report the performance of all marketing channels/campaigns and assess against ROI and KPIs including customer acquisition and retention. Conceptualize and organize virtual and physical events/webinars/engagement activities periodically for the potential clients / CIOs and assess impact. Manage customer segmentation strategy and develop smart attribution modeling, ensuring reach to the right audience with the right message. Overseeing the development and placement of the creative elements that position the company in the marketplace. Implementation of all Digital marketing initiatives, always ensuring the availability of a dynamic website, social media presence, e-mail marketing, etc. Integration with business development efforts of Sify's diverse offerings across Network, Data Center, Cloud, Digital, and Managed Services portfolio. Monitor, analyze, and evaluate the market trends, adjust branding marketing strategy to support business objectives. Team Management- Identifying / hiring team personnel and managing the team to achieve goals.,

Sunbeam Ventures is Indias leading builder and importer of iconic brands from across the globe. Our forte entails curating quintessential experiences in the CPG (CPG - Consumer Products and Goods) space across a wide range of categories, including gourmet food, beverages, confectionery, home care, personal care and more. We are seeking a dynamic and innovative New Product Development (NPD) Manager to lead the end-to-end process of developing and launching new products. The ideal candidate will collaborate with cross-functional teams to identify market opportunities, conceptualize new products, oversee design and development, and ensure successful product launches. Key Responsibilities & Performance Metrics: 1. Product Innovation & Strategy KRA: Identify and develop innovative product concepts that align with market trends and business objectives. Identify new product opportunities based on market trends, customer insights, and competitive analysis. Develop and manage the product roadmap, ensuring alignment with business goals. Conduct feasibility studies, risk assessments, and cost-benefit analyses for new product ideas. KPI: Number of new product ideas generated and validated per quarter. Percentage of new products aligned with customer needs and market demand. Benchmarking of innovation against competitors. Market share growth from newly launched products. 2. Product Development & Execution KRA: Oversee the entire product development lifecycle, from ideation to commercialization. Work closely with R&D, design, engineering, and manufacturing teams to develop and refine prototypes. Ensure new products meet quality, regulatory, and compliance standards. KPI: Number of new products successfully developed and launched within the planned timeline. Percentage of product designs meeting predefined quality and compliance standards. Cost efficiency of product development (budget vs. actual expenditure). Compliance with quality and regulatory standards. 3. Project Management KRA: Develop and manage project timelines, budgets, and resource allocation. Coordinate with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution. Identify and resolve bottlenecks or challenges in the development process. KPI: Percentage of projects completed within the scheduled timeline. Number of project roadblocks identified and resolved proactively. Resource utilization efficiency across teams. 4. Market Research & Consumer Insights KRA: Conduct market research to understand customer needs, preferences, and pain points. Analyze competitor products and pricing strategies to position new products effectively. Collaborate with marketing teams to develop branding, messaging, and go-to-market strategies KPI: Frequency of market research reports and insights shared with stakeholders. Number of consumer insights gathered through surveys, focus groups, or analytics. Percentage of product concepts backed by market research. Improvement in customer satisfaction scores for new product launches. 5. Commercialization & Go-to-Market Strategy KRA: Collaborate with marketing and sales teams for successful product launches. KPI: Time-to-market efficiency (idea-to-launch timeline). Percentage increase in sales revenue from new products. Adoption rate and market penetration of newly launched products. 6. Post-Launch Performance & Continuous Improvement KRA: Track product performance post-launch and gather feedback for improvements. Optimize product features and functionalities based on customer feedback and market trends. Ensure continuous innovation and improvement of existing product lines. KPI: Customer feedback and satisfaction scores. Return on Investment (ROI) for new products. Percentage of product enhancements made based on post-launch analysis. 7. Compliance & Quality Management KRA: Ensure new products meet industry regulations and company quality standards. KPI: Number of compliance issues or product recalls. Percentage of products passing quality checks without rework. Reduction in defects or warranty claims. 8. Team Leadership & Collaboration KRA: Lead and coordinate with cross-functional teams to ensure seamless product development. KPI: Employee engagement and team productivity scores. Number of successful cross-team collaborations. Training sessions conducted for knowledge sharing.,

As a Product Manager, you will play a pivotal role in driving the development and success of our products. Working closely with various teams such as engineering, design, marketing, and sales, you will be responsible for defining the product vision, strategy, and roadmap. Your primary focus will involve understanding customer needs, analyzing market trends, and ensuring that the product aligns with the overall objectives of the company. In the realm of Product Strategy & Vision, you will be tasked with developing and communicating a clear product vision and strategy. This will entail conducting market research, analyzing customer feedback to identify product opportunities, and defining product goals and success metrics that resonate with the company's objectives. Product Development will be a core aspect of your role, where you will collaborate with engineering, design, and other teams to define product requirements and specifications. Prioritizing features and enhancements based on business value, customer needs, and technical feasibility will be crucial, along with leading the product development process to ensure timely and high-quality delivery. Stakeholder Management will also be key, as you will serve as the main point of contact for all product-related inquiries. Communication of product updates and progress to stakeholders, including executives, team members, and customers, will be essential. Gathering feedback continuously from stakeholders to enhance the product will also be part of your responsibility. In the domain of Market & Competitive Analysis, staying informed about industry trends, the competitive landscape, and emerging technologies will be imperative. Analyzing competitors" products to identify strengths, weaknesses, and opportunities will help in shaping the product strategy effectively. Collaborating with marketing and sales teams to develop and execute go-to-market plans will be crucial in the Go-to-Market Strategy segment. Ensuring alignment and preparedness for product launches across all teams, monitoring product performance post-launch, and iterating as necessary will also be part of your duties. Maintaining a Customer Focus will involve a deep understanding of customer needs and pain points. Leveraging customer feedback to drive product improvements and new feature development will be essential. Data-Driven Decision Making will be a core competency required, where you will utilize data and analytics to make informed decisions about product direction and priorities. Tracking and analyzing key performance indicators (KPIs) to measure product success will help in refining strategies. For Qualifications, a Bachelor's degree in Business, Engineering, Computer Science, or a related field is required (an MBA or advanced degree is a plus). A minimum of [X] years of experience in product management or a related field is essential. A proven track record of successfully managing all aspects of a product throughout its lifecycle, strong problem-solving skills, excellent written and verbal communication skills, a solid understanding of user experience, technology, and business strategy, as well as experience with Agile development methodologies, will be advantageous.,