Marketing Head

Lead, direct, and control Branding and Marketing strategy, policies, programs, budget, and activities to support business objectives. Set clear objectives and goals, research and define target audiences, developing marketing collaterals, communication and branding strategies, and measure adoption. Conceptualize, develop, and execute the go-to-market (GTM) and launch strategy for new product features. Drive the organization brand positioning in a clear and consistent way that resonates with and motivates our target audiences. Promote the organization as the most preferred IT Services organization to the analysts, media, and target customers. Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, solutioning, engineering, delivery, and leadership. Build and nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts. Define, measure, and report the performance of all marketing channels/campaigns and assess against ROI and KPIs including customer acquisition and retention. Conceptualize and organize virtual and physical events/webinars/engagement activities periodically for the potential clients / CIOs and assess impact. Manage customer segmentation strategy and develop smart attribution modeling, ensuring reach to the right audience with the right message. Overseeing the development and placement of the creative elements that position the company in the marketplace. Implementation of all Digital marketing initiatives, always ensuring the availability of a dynamic website, social media presence, e-mail marketing, etc. Integration with business development efforts of Sify's diverse offerings across Network, Data Center, Cloud, Digital, and Managed Services portfolio. Monitor, analyze, and evaluate the market trends, adjust branding marketing strategy to support business objectives. Team Management- Identifying / hiring team personnel and managing the team to achieve goals.,