Marketing Head

OverviewWe are looking for a dynamic and execution-focused Marketing Head to lead all branding, advertising, and growth initiatives for our real-estate portfolio in Katni. This role requires someone who understands the pulse of the local market, can build high-impact campaigns, and can drive consistent site visits, bookings, and brand trust. Key Responsibilities1. Brand Strategy & PositioningDevelop and own the end-to-end marketing strategy for all residential and commercial projects. Strengthen the brand’s presence across Katni through consistent messaging, storytelling, and design. Conduct competitor benchmarking and maintain a strong understanding of Katni’s real-estate market dynamics. 2. Lead Generation & Sales GrowthCreate high-performing campaigns to generate qualified leads across offline and digital channels. Partner closely with the sales team to improve conversion funnel (site visits → bookings). Track and optimize key metrics: CPL, CPV, booking velocity, and campaign ROI. 3. Advertising & Creative DirectionLead the creation of hoardings, newspaper ads, standees, brochures, and reel scripts. Oversee all digital marketing efforts including Meta ads, Google ads, SEO, and WhatsApp campaigns. Ensure content is high-quality, hyper-local, and tailored to Katni’s audience. 4. Events, Launches & On-Ground ActivationPlan and execute launch events, festive promotions, and customer engagement activities. Build partnerships with local businesses, influencers, media houses, and agencies. Drive traffic to the site through offline activations, roadshows, and brand experiences. 5. Market Research & Consumer InsightsRun field surveys, price benchmarking, and sentiment analysis across Katni neighbourhoods. Identify emerging customer needs and tailor campaigns accordingly. Prepare monthly analytics reports for leadership. 6. Team & Vendor ManagementHire and manage designers, digital marketers, vendors, and external agencies. Negotiate and manage advertising budgets across print, outdoor, and digital. Ensure timely execution of all deliverables. Qualifications5–10 years of marketing experience; at least 2–3 years in real estate preferred. Deep understanding of Katni/Jabalpur local market is a strong advantage. Strong creative judgment and experience leading ad creatives/visual communication. Hands-on experience with digital marketing platforms (Meta, Google Ads, CRM tools). Excellent communication and storytelling skills in Hindi + English. Ability to work in a fast-paced, high-ownership environment.