Product Marketing Manager - Mobile

Company Description We suggest you enter details here. Role Description This is a full-time on-site role for a Product Marketing Manager - Mobile at Dynamed Healthcare Solutions Pvt. Ltd. The position is located in Kochi. The Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies, collaborating with the team to drive product sales, managing product lifecycle, and overseeing product marketing campaigns to ensure successful product launches and sustained growth. Qualifications Expertise in Market Research and Go-to-Market Strategy Experience in Product Management Strong skills in Product Marketing Excellent communication and collaborative skills Ability to work effectively in an on-site team environment Bachelor's degree in marketing, Business Administration, or a related field Experience in the healthcare industry is a plus Proven experience in app store optimization (ASO), user acquisition, and engagement strategies Strong analytical skills to interpret app performance metrics and optimize marketing campaigns Ability to develop and execute comprehensive marketing strategies tailored to mobile app growth Experience with mobile analytics tools (e.g., App Annie, Firebase, mix panel) and A/B testing platforms Excellent ability to craft compelling narratives that highlight app benefits Prior experience in product marketing roles with a focus on user engagement Google Mobile Ads Certification, Facebook Mobile Marketing Certification, or similar credentials Experience with CRM tools for personalized messaging Minimum Experience Required 5-7 yearsin product marketing or mobile marketing 2-3 yearsfocused on mobile app marketing, ideally in healthcare or regulated industries,