7 User Engagement Jobs

EC-Council University (ECCU) is an academic institution that operates under the parent company EC-Council, the largest professional training and certification body in Information Security. ECCU courseware and curriculum is nationally accredited by the Distance Education Accrediting Commission (DEAC). ECCU is primarily focused on cyber security and offers both a Bachelors (BS) and a Master (MS) degree program. ECCU currently offers its courses on an E-Learning platform (Canvas) and therefore is 100% online. EC-Council University owned by the EC-Council Group. EC-Council coined the phrase Ethical Hacking in 2001 and is the worlds largest Cybersecurity certification body, carrying accreditations by the US Department of Defense (DoD), ANSI, and more. Experience a rewarding career that allows you to influence education in various Cyber Security domains such as Ethical Hacking, Digital Forensics, Penetration Testing, Network Defence and more. www.eccouncil.org and www.eccu.edu Role and Job Description: 1. Social media strategy FB, IG, Twitter, YouTube, LinkedIn for ECCU 2. Manage & update ECCUs social media handles 3. Create & execute content calendar across all platforms 4. Competitor analysis & monitor them on regular basis 5. ORM including Q&A websites across all targeted countries (answers.com, Quora etc.) 6. Research local upcoming social media platforms in targeted countries 7. Monitor & increase user engagement and create new engagement strategies 8. Reply to user queries 9. Create organic lead gen strategies from social media 10. Research& execute influencer marketing strategies 11. Co-ordinate with designer to make creatives that follow brand guidelines 12. Co-ordinate with content strategist to make social media content 13. Prepare weekly & monthly reports on KPIs, emerging trends 14. Research new social media tracking tools &competitor analysis tools Qualifications/Skillsets required: Experience: 4-10 years Bachelor's/ masters degree in business, marketing, communications, or information technology. Bachelor’s Degree in Marketing, Communications, or related field 3+ years’ experience in social media management Exceptional multi-tasking skills and have a pulse of Gen Z and adult learners Able to explain complex social media data in an understandable way Strong problem-solving skills Knowledge of Facebook’s advertising platform is required A solid grasp of how blogging, press releases, social media, and related strategies go together with SEO Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations An up to date, working knowledge of current, past, and projected trends in the SEO industry Employment Verification Statement: ECCU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Additional Information We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate based on such characteristics or based on any other status that is protected by the laws or regulations in the locations where we work. EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need a reasonable accommodation to complete the process, please contact us at ecchr@eccouncil.org and let us know how we may assist you. This is a full-time employment opportunity. To be eligible to apply for this job, you must either be a citizen of the country or have legal authorization to work in the country where this job is posted and must be residing in the same country. You may be asked to share proof of this prior to receiving an offer of employment. You are required to notify us immediately if your status changes after you have submitted your application. Failure to do so may disqualify your application. This notice, together with our Privacy Policy and Terms of Use of this website and any other documents we mention here, is meant to inform you on what personal data about you we collect, use, disclose, share, or otherwise process when you are applying for a job at EC-Council or when EC-Council contacts you for recruitment purposes. Please read carefully to understand our views and practices on how we protect your personal data: Privacy Policy | EC-Council (eccouncil.org).

What Youll Do? Content Strategy : Develop and implement innovative content strategies in respective language for web shows, mobile consumption video to drive user engagement and app downloads. Collaboration : Work closely with agencies, creators, voice-over artists, production houses, and partners to create original, high-impact content, including intellectual property (IP)-based shows, aimed at fostering growth and revenue. Production Oversight : Manage the production process end-to-end, covering scripting, recording, editing, QC, review and post-production to deliver high-quality content while optimizing costs and timelines. Vendor Management : Oversee and coordinate with external vendors, production houses, and creative partners to ensure smooth execution of content projects. Quality Control : Ensure all produced content meets high-quality standards and aligns with the creative and business objectives of the platform in the respective language with strong hold on cultural nuances Performance Analytics : Monitor content performance across digital platforms, analyze data, and make data-driven decisions to optimize strategies and boost audience engagement. Cross-Functional Collaboration : Partner with marketing and product team to align content initiatives with broader business objectives, refining creative concepts based on performance insights and user feedback. Who are you? Professional Experience : 3+ years in content strategy, production, or operations, with a strong background in audio or video content creation for digital platforms. Experience in managing creative and operational teams across media formats is highly preferred. Content Expertise : Proven ability to work with Language specific content/creators, with an understanding of regional and global content trends. Creative Leadership : Adept at leading creative teams and aligning projects with business goals and marketing strategies. Analytical Acumen : Strong understanding of user engagement metrics, with a track record of driving growth through data-backed decision-making. Industry Knowledge : Prior experience with international content acquisition or collaborations is a significant advantage. Collaborative Approach : Skilled at working with cross-functional teams, providing constructive feedback, and ensuring alignment across stakeholders. Budget Management : Proficient in planning and managing budgets to maximize ROI for content initiatives. Added Advantage : Familiarity with performance marketing, digital advertising platforms, and promotional content creation is a plus.

What is this role about? Assistant Manager/Manager, Product-led Growth (PLG) will drive the user acquisition, engagement, retention, and growth for McGraw Hill digital learning products by leveraging product-led growth strategies. Reporting into Associate Director, Digital Solutions and Demand Generation, this role is pivotal in executing the growth plans for McGraw Hill Indias Digital Test Preparation business. This person will work closely with the product manager(s) and members from the technology and engineering, content and demand generation teams to identify and execute the ROI-driven PLG for digital learning products, in alignment with overall business strategy. The role requires blend of product thinking, marketing acumen, understanding of consumer psychology and data analytics. What you will be doing: 1. SCALE USER ACQUISITION Design and execute flows to scale organic user acquisition through product driven interventions like onboarding optimizations, trial experiences, referral programs, gamifications, etc. Boost product discoverability and new user traffic by creating and executing comprehensive on-page and off-page SEO plans, app store optimizations, search engine and GenAI indexing optimizations. Partner with Demand Generation team to ensure alignment between marketing efforts and PLG initiatives. 2. DRIVE USER ENGAGEMENT Identify and map user personas for target consumer segments and work on strategies to increase user engagement with the product using push notifications, email sequences, WhatsApp campaigns and gamified experiences, etc. Analyse consumption data for key product offerings to feed consumer behaviour insights into content strategy. Create channels to capture user feedback and develop insights from them to feed into the overall product roadmap. 3. USER RETENTION AND GROWTH Drive free-to-paid conversion funnel through targeted interventions. Utilize product-driven levers to up-sell and cross-sell premium products to existing users. Optimize the free-to-paid user journey, ensuring seamless transitions with compelling in-app messaging, offers, and personalized nudges. Optimize pricing strategies and freemium models to improve overall paid users funnel and ARPU(Avg Revenue per user). Collaborate with product team to identify core value propositions of premium offerings around which targeted campaigns can be planned and executed. 4. PRODUCT DATA ANALYTICS Use data to track and improve performance of product-led growth initiatives. Own the analytics and reporting of product usage, user growth, engagement, and retention metrices. Conduct in-depth analysis of user behaviour to identify opportunities for feature enhancements and product market fitment gaps. 5. EXPERIMENTATIONS AND A/B TESTING Run continuous growth experiments and A/B tests on product features, messaging, and growth campaigns. Iterate based on user behaviour insights, user feedback, and consumption data analytics. Work with Product and Engineering team to implement user flows that support P What you need to be considered: 2-3 years of experience in driving product-led growth, particularly in B2C models. Deep understanding of product design principles, user experience (UX), user interface (UI). Understanding of technology and latest trends, especially for their applications in education sector. Knowledge of SEO strategies and tools to execute them. Familiarity with product funnels, user journey mapping, and conversion strategies. Experience of A/B testing on features and campaigns, conversion rate optimization and user retention techniques. Strong analytical and problem-solving skills. Excellent written and verbal communication skills.

Brand & Content Growth Marketing Lead Experience: 7 - 10 Years Exp Salary : Upto USD 3,111 / month Preferred Notice Period : Within 30 Days Shift : 2:00PM to 11:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : brand development, Content Creation, Copywriting, SOcial Media, Storytelling Good to have skills : Analytics, Community Building, influencer campaigns, paid advertising, user engagement Innoplexus (One of Uplers' Clients) is Looking for: Brand & Content Growth Marketing Lead who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description As Pluto's founding Brand & Content Growth Marketing Lead, you will help us bring Pluto's brand to every ICP in MENA & beyond. You will help us take us from 1000+ businesses who use our products to 1M+ businesses through organic brand & social media growth content strategies. Your goal: drive top-of-funnel impressions by whatever means necessary. Here is a scary secret.. ..this is NOT going to be an easy role. There is TONS to do, and we will be expecting a LOT from you. You will be pushed to take your creative energy to new heights and our brand will be in your hands This role is not for you if: Your content work is boring You have only grown a brand before via paid channels You are camera-shy You do not have experience being an all-around creative: video editing, canvas etc. You rely on many other folks to bring your vision to reality You don't actively rely on data to change your strategies What you will be working on: Creating an experimentation-oriented Brand & Content strategy that will drive our virality across organic channels. Setup marketing operations to re-engage our customers in the most efficient way. Social Media & Brand content creation via mixed channels (Instagram, LinkedIn, TikTok): UGC, videos, webinars, podcasts and more! You will experiment and double down on our top channels. IRL Events: select or build the most impactful events and help Pluto stand out. E-mail marketing: create a marketing strategy that helps us reengage our customers via E-mail marketing Viral activations Innovative and fun marketing initiatives that delight our prospects Pluto is a fast growing startup, the above are examples. Your key KPI is top of funnel exponential growth - how you do this may change based on what you learn! Requirements What is not needed: Fintech Experience B2B SaaS Experience You will stand out if: You have previously lead the growth of your brand, or any other brands (any industry) and taken them to new heights. You have experience working at a high growth startup or a exploding DTC brand. Core requirements: A social media/content portfolio is a must. Creative & Brand Development Strong positioning, storytelling and copywriting abilities to craft brand narratives Experience defining and developing a consistent brand identity (tone, voice, visuals) Expertise in creating engaging content for various platforms (e.g., TikTok, Instagram, YouTube, and LinkedIn). Proficiency with design tools like Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects). Video editing skills to create short-form and long-form video content (capcut) etc. Social Media Marketing Deep understanding of platform algorithms, trends, and audience behaviors (especially LinkedIn, Instagram Reels, and YouTube Shorts) Experience with community building and user engagement strategies Paid Advertising Support Ability to work with our Paid Advertisement team and help with their creative strategy Knowledge of running boosted posts, influencer and paid campaigns on Meta, LinkedIn & Google Ads Basic ability to analyze ad performance (boosts) Analytics and Data-Driven Decision Making by tracking metrics like engagement, reach, impression, CTRs, etc. How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Our Client: Pluto is a modern financial operating system for global businesses. We combine global payments infrastructure with intelligent workflow automation to provide businesses with unparalleled insights, control, and automation over their spending. About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Responsibilities : Take complete ownership of the user acquisition funnel, ensuring seamless transitions from onboarding to engagement. Develop and execute strategies to enhance user engagement during key stages of the lifecycle. Analyze user behavior to uncover insights that improve acquisition, conversion, and retention. Strategize and experiment with innovative communication ideas (A/B tests) to drive engagement and optimize the user journey. Collaborate with product and marketing teams to implement features and campaigns that enhance user experience and retention. Monitor and measure the performance of app activities, content, and events to identify opportunities for improvement. Create and execute compelling communication across all channels, including Push Notifications, In-App Messaging, and Email. Generate actionable insights and reports based on data analysis to inform lifecycle strategies and decision-making. Stay updated on industry trends and best practices to ensure innovative and effective lifecycle management. Key Qualifications & Skills: 02 years of experience in customer lifecycle management, user engagement, or related roles. Strong analytical skills with the ability to interpret user data and identify actionable insights. Familiarity with engagement and marketing platforms such as CleverTap or similar tools is a plus. Basic understanding of user journey optimization through channels like Push Notifications, In-App Messaging, and Email. Excellent communication skills to craft impactful messages and collaborate across teams. A proactive and independent approach, with a passion for taking ownership of projects. Creativity and problem-solving skills to continuously enhance the user lifecycle experience.

About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience About the Role: You will be responsible for revenue / retention business goals for specific user segments and devising / executing growth campaigns on the app to achieve these goals. Expectations/Requirements: Own retention, revenue, upgrade metrics for specific user segments Improve conversion with offers & efficiency enhancement Work closely with marketing team to improve new user acquisition Plan, execute and measure growth experiments and conversion tests Analysing key performance metrics and driving business results Manage internal resources to deliver, monitor and report on daily, weekly and monthly KPIs against targets Identify data trends and insights, and optimize spends and performance based on insights to maximize ROI Implement CRM tools to create life cycle journeys Work with Data and Product teams to improve app through design, usability, content, and customer experience Superpowers/ Skills that will help you succeed in this role: Must have 2-4 years of relevant experience in Internet/Ecommerce. Gaming environment expertise would be a plus while not mandatory Hands on experience with managing comms on push / inapp / sms channels Hands on experience with creating content / copy for comms channels Hands-on experience of CleverTap or any other similar platform in creating custom reporting, experiments, goals, and filters Should be comfortable working with data and have the ability to make data driven decisions, derive insights from data Experience managing Customer Lifecycle in an app based business.

Job Overview: We are looking for a dynamic Marketing Executive who will be responsible for managing various apps and modules to boost user engagement. The role involves understanding tools, creating appealing product creatives and tracking competitor activities. The ideal candidate should have a creative mindset and excellent communication skills to collaborate with designers and internal teams. Key Responsibilities: Manage and monitor various apps and modules, ensuring seamless functionality and high user engagement. Understand the tools and resources available, leveraging them to enhance user interaction on the apps and modules. Work closely with designers to develop attractive and engaging product creatives, adhering to brand guidelines. Track competitor activities and analyse market trends to identify opportunities for improvement. Connect with internal teams for detailed product insights and create innovative strategies to promote them effectively. Develop reports on app and module performance, suggesting improvements based on data analytics. Collaborate with the content and design teams to develop campaign strategies that drive engagement and user satisfaction. Assist in planning and executing marketing campaigns to promote insurance products. Freshers can apply. Excellent communication, organizational and multitasking skills. Creative thinker with a keen eye for design and detail. Interested candidates can share resume on priyanka.n@probusinsurance.com or contact on 7660829067.