160 User Acquisition Jobs

Role Overview: You will be joining Snap Inc as a Manager, Growth based in Bangalore/Mumbai. Reporting directly to the Head of Growth for Snap, India, you will lead the growth of the Snapchat community in India through product initiatives aimed at accelerating user acquisition and reactivation, as well as deepening engagement with existing users. Additionally, you will collaborate with the ads product teams to identify opportunities to increase advertising inventory in India. Your role will involve working closely with cross-functional business teams in India and with stakeholders in other offices in the United States. Your responsibilities will include understanding user behavior, analyzing data, identifying trends, crafting strategies, leading programs, measuring impact, and contributing to the growth of highly engaged Snapchatters in India. Key Responsibilities: - Own the user research & generative insights program to decode user behavior and influence product & growth strategy. - Identify high-value activities and execute product experiments to enhance user retention & engagement. - Collaborate with global teams to drive paid user acquisition and re-engagement. - Track, analyze, and communicate quantitative metrics and business trends related to user behavior on the app. - Design growth programs to expand the power user base and drive productization and scale. - Collaborate with various teams to enable growth for partners and the India business. Qualifications Required: - 6-8 years of experience in consumer technology businesses, specifically in product-led growth roles. - Exposure to building advertising product-led user monetization. - Proven expertise in program and project management, with the ability to independently develop and scale initiatives. - Strong analytical skills to extract actionable insights from data and build and execute GTM strategies. - Excellent communication skills, both verbal and written. - Track record of driving user growth in social or content-led consumer products. Please note: If you have a disability or special need that requires accommodation, please provide the necessary information. (Note: The additional details of the company policy and benefits have been omitted for brevity.),

Role & responsibilities: Campaign Strategy & Execution * Plan, launch, and optimize paid campaigns across *Google Ads (Search, Display, UAC), Meta (Facebook/Instagram), and YouTube* to drive app installs and first bookings. * Create and manage campaign structures, ad sets, creatives, and landing pages with focus on conversion. * Build and execute remarketing funnels for users who install but dont book. Budget & Performance Management * Own daily and monthly budget allocation (XX per day) and maximize ROI. * Monitor key metrics: CPI, CPA, ROAS, CTR, conversion rates, and LTV of acquired users. * Continuously optimize campaigns to lower cost per acquisition and scale efficiently. Creative & Messaging * Work with designers to develop compelling ad copies, banners, and videos. * Run A/B tests on creatives, headlines, offers, and call-to-action buttons. Data & Analytics * Use Google Analytics, Firebase, AppsFlyer/Branch (or similar MMPs) to track funnel performance. * Analyze user cohorts to understand retention and repeat booking behavior. * Prepare weekly and monthly performance reports for management. Collaboration * Coordinate with Product and Tech teams to improve app onboarding and conversion rates. * Work with Operations to sync promotions with available service capacity. Preferred candidate profile * 3–6 years of experience in *performance marketing / digital ads* for a *mobile app-first business*. * Hands-on experience with *Google Ads, Meta Ads Manager, and YouTube campaigns*. * Strong understanding of app install campaigns, remarketing, attribution, and cohort analysis. * Data-driven, analytical, and comfortable with numbers & dashboards. * Experience in a startup/marketplace / service-based platform is a plus.

Job summary * Develop and execute comprehensive content strategies to drive engagement and enhance brand awareness across social media platforms and websites. * Manage Ralecon's social media accounts and websites to establish a strong digital presence, ensuring consistency in messaging and branding. * Create engaging content and visuals for social media posts, website updates, blogs, and other digital platforms. * Monitor and analyse performance metrics to track the effectiveness of content strategies, social media campaigns, and website traffic. * Engage with users and respond to inquiries, comments, and messages across social media platforms, fostering meaningful interactions and building brand loyalty. * Oversee Ralecon's marketing strategy and leverage social media channels to drive revenue and customer engagement, aligning content efforts with overall business objectives. * Manage the brand's online reputation and monitor customer sentiment across social channels, proactively addressing any issues or concerns. * Collaborate with internal teams, including marketing, sales, and customer service, to ensure alignment of messaging and strategy across all digital platforms, contributing to a cohesive brand identity and customer experience. * Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or Senior Management to support overall team objectives. You are the right fit, if you have * A Bachelor's degree in marketing, communications, or a related field. * Proven experience managing social media accounts and websites for organisations. * Strong understanding of social media platforms (including YouTube, LinedIn, FB, Insta and X) and website management tools. * Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and optimise social media performance. Creative thinking and ability to generate engaging content. * Proactive attitude and ability to work independently as well as part of a team.

We are seeking a data-driven and creative Growth Marketing Manager to lead customer acquisition, activation, retention, and monetization efforts across digital channels.

2 yrs exp in GTM,growth or sales preferred in AI or SAAS Proven exp in AI Products from launch of software Exp in both inbound &outbound(sales) strong understand of customer acquisition Exp 1 to 2 yrs salary upto 17 lpa Location:Hyderabad 9140679821

As an App Marketing Manager, you will be responsible for driving user acquisition, engagement, and retention across iOS and Android platforms. You will develop and execute end-to-end app marketing strategies to increase app downloads, activations, and long-term user retention. Your key responsibilities will include: - Developing and executing app marketing strategies to increase app downloads, activations, and user retention. - Planning, managing, and optimizing paid acquisition campaigns across various platforms. - Overseeing App Store Optimization (ASO) to maximize visibility and organic downloads. - Collaborating with product, analytics, and design teams to optimize in-app user journeys. - Monitoring and analyzing campaign performance to provide actionable insights. - Implementing engagement and retention strategies such as push notifications and loyalty programs. - Staying updated with industry trends and best practices in mobile app growth. To qualify for this role, you should have: - A Bachelor's degree in Marketing, Business, or a related field (MBA is a plus). - 2-3 years of experience in digital/app marketing with a focus on user acquisition and retention. - Strong knowledge of mobile attribution platforms like AppsFlyer and Adjust. - Proficiency in campaign management across various platforms. - Solid understanding of ASO, mobile analytics, and app engagement strategies. - An analytical mindset with skills in data interpretation and optimization. - Excellent communication, collaboration, and project management skills. This role offers the opportunity to lead the strategy, execution, and optimization of mobile app marketing initiatives, ensuring strong ROI from paid and organic channels.,

As a valued member of our team at AppVersal, you will be responsible for a range of exciting and impactful tasks. Your role will involve planning and implementing college sponsorships and on-ground activations. In addition, you will be tasked with running marketing campaigns aimed at driving app installs and enhancing user engagement. One of the key aspects of your position will be to identify and execute creative growth hacks that contribute to both organic and paid user acquisition. This will involve working closely with influencers, student communities, and brand partners to ensure the success of our marketing initiatives. Furthermore, you will play a crucial role in tracking performance metrics to evaluate the effectiveness of our strategies. By analyzing these metrics, you will be able to optimize our approaches to ensure maximum return on investment (ROI). AppVersal is a globally recognized app marketing company that is dedicated to helping app developers promote their products and connect with new users. With a client base spanning the globe, we have facilitated over 5 million app downloads. Join us in our mission to drive app success and innovation in the digital landscape.,

EaseMySpace (EMS) is on a mission to make urban living easier. We've already built traction with our flatmate-finding platform and are now looking for a Co-Founder to join our journey and help us scale to the next level. As a Co-Founder, you will play a pivotal role in shaping the company's future by driving strategy, growth, and finance. You'll work closely with the founding team to build a long-term vision, unlock capital, and design scalable business models that can transform intra-city living in India. You will be responsible for defining business roadmaps, competitive positioning, and market expansion. Additionally, you will drive growth by building partnerships, accelerating user acquisition, and scaling revenue. Leading fundraising, investor relations, and financial planning will be part of your role. As a Co-Founder, you will be hands-on with decision-making and guide the company alongside the founder. We are looking for someone with prior experience in investments, strategy consulting, or growth leadership roles, and a strong network in the VC, PE, or startup ecosystem. An entrepreneurial mindset, passion for solving real urban problems, and the ability to scale businesses that impact millions are essential qualities we seek. You should be ready to bring investment to the startup. In return, we offer a true Co-Founder seat at the table, equity in exchange for commitment & contribution, alongside long-term growth opportunities. This is a chance to build a category-defining company in India's urban services space. The location for this role is Mumbai (preferred), and the commitment required is full-time. If you're ready to build something big and believe in redefining how people live in cities, we'd love to talk.,

You will be joining Treebo Hospitality Ventures, a leading brand in the budget segment of hospitality with a vast network of 850+ hotels across 120+ cities in India. The company is committed to providing high-quality stays at affordable prices, aiming to restore dignity to budget travel by offering superior quality and hygiene standards. At THV, we combine cutting-edge technology with deep hospitality expertise to deliver exceptional experiences through innovative solutions and comprehensive hotel management software. As part of our team, you will play a key role in leading our mobile app marketing efforts. Your responsibilities will include developing and implementing data-driven strategies to acquire and engage users, optimizing app store listings through ASO experiments, and driving performance across various marketing channels such as Google AdWords, Facebook, and affiliates. The ideal candidate for this role should have 4-6 years of experience in app marketing, proficiency in tools like Appsflyer and MoEngage, and a proven track record in scaling app growth through creative campaigns and performance-driven initiatives. Key Responsibilities: - Creating and executing marketing plans for acquiring and engaging mobile app users through data-driven strategies - Managing and improving core KPIs of app marketing, including campaigns on Google AdWords and Facebook - Scaling the affiliate channel for app installs by identifying and filtering out affiliates generating fraudulent installs - Driving ASO levers and competition monitoring to optimize app store listings - Measuring and reporting the performance of app marketing campaigns against goals and KPIs - Conducting research and analytics to gain deep insights into end users for segmentation and behavior analysis - Developing a communication strategy to nurture and grow the user base effectively - Optimizing Treebo's app store listings and driving new user acquisition through organic growth using ASO experiments Qualifications: - 4-6 years of digital marketing experience with a focus on mobile app marketing - Proficiency in App marketing tools such as Appsflyer, MoEngage, and deep understanding of install and booking attribution models - Proven track record in implementing ASO strategies and driving organic app growth - Experience with marketing automation tools like MoEngage - Strong creative and content generation skills to drive quality creatives - Knowledge of performance marketing, conversion, online customer acquisition, and the latest trends in online marketing and measurement - Familiarity with social media and digital best practices for acquiring and nurturing mobile users If you are looking to contribute to a dynamic and innovative team in the fast-paced world of digital marketing, this role at Treebo Hospitality Ventures might be the perfect fit for you. Join us in shaping the future of hospitality by delivering exceptional experiences to our diverse user base.,

As the Head of Business Marketing at PhonePe Limited, you will lead end-to-end customer acquisition and brand building for two innovative ventures: Pincode and Indus. Reporting to the Group CMO, you will work closely with the CEO of Pincode and the CBO of Indus, embodying a philosophy of "build, measure, learn, adapt" to drive impact in nascent markets. Pincode revolutionizes last-mile delivery by empowering local neighborhood stores, creating a sustainable ecosystem supporting local businesses and providing rapid delivery to consumers. Indus is an innovative app store catering to India's diverse linguistic landscape. Your role involves crafting compelling brand narratives, executing integrated marketing strategies, and building enduring relationships with consumers and partners. You will define the voice of these businesses, bring them to life through creative campaigns, and ensure measurable impact on acquisition and engagement. Responsibilities include developing brand strategies, executing integrated marketing campaigns, content marketing, performance marketing, social & community engagement, CRM strategies, team leadership, cross-functional collaboration, metrics & insights, user acquisition, store acquisition, hyperlocal marketing, localization, developer relations, and ecosystem awareness. The ideal candidate will have 12+ years of marketing leadership experience, expertise in brand building, customer acquisition, and launching new businesses. You should possess full-stack marketing proficiency, marketplace experience, agility, adaptability, strategic & operational excellence, and leadership skills. This is a unique opportunity to impact two high-potential businesses in India. If you are passionate about building strong brands, driving customer acquisition, and shaping the future of new ventures, we invite you to apply. PhonePe offers a comprehensive benefits package for full-time employees, including insurance benefits, wellness programs, parental support, mobility benefits, retirement benefits, and other perks.,

We are seeking a Growth Marketing Manager with a strong background in mobile app marketing to lead and scale our user acquisition efforts. You will be responsible for developing and executing data-driven marketing strategies that drive app installs , user activation , and long-term engagement across multiple paid and organic channels. Key Responsibilities: Optimize campaigns to drive cost-efficient installs (CPI) and maximize LTV and ROAS . Collaborate with the creative team to develop compelling ad creatives, A/B tests, and video ads tailored to each channel. Partner with product and analytics teams to improve onboarding, retention, and monetization. Conduct cohort analyses and funnel optimization to improve user acquisition performance and retention. Identify and test new growth channels and partnerships for scaling app downloads. Manage budgets, forecast spend, and report performance on key KPIs: CPI, CPA, ROAS, CAC, LTV, Retention . Work closely with the App Store Optimization (ASO) team to improve visibility and conversion rates in the app stores. Requirements: 3+ years of experience in mobile app user acquisition or growth marketing. Proven track record of managing large-scale app install campaigns with a performance-driven mindset. Deep experience with Facebook Ads, Google UAC, TikTok Ads, ASA , and other UA channels. Strong analytical skills; proficient in tools like Excel, Tableau, Looker, or Google Analytics/Firebase . Understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch). Comfortable with A/B testing , funnel optimization, and creative testing. Strong cross-functional communication and project management skills. Passion for mobile apps, user behavior, and growth experimentation. Nice to Have: Experience with subscription apps or in-app purchase monetization . Familiarity with MMPs , SKAdNetwork , and iOS 14+ privacy changes. Experience in ASO and SEO for mobile apps. What We Offer: Competitive salary + performance bonus Flexible working hours & remote options Opportunity to make a real impact on a fast-growing mobile product Creative, collaborative, and data-driven team culture

As a Mobile App Web Campaign Executive/Manager specializing in Performance Marketing at Click Orbits, your primary role will involve creating and implementing impactful campaigns to enhance user acquisition, engagement, and retention for our clients" mobile applications. Your expertise in mobile advertising, web analytics, and conversion optimization will be pivotal in devising innovative strategies to boost app downloads and user conversions while ensuring optimal return on ad spend (ROAS). Responsibilities: - Design and execute comprehensive mobile app web campaigns, covering all aspects from planning to performance analysis. - Collaborate with clients and internal teams to align on app objectives, target audience, and key performance indicators (KPIs) for effective campaign strategies and Publisher Engagement and Retention. - Utilize various channels and tactics like mobile web advertising, app store optimization (ASO), search engine marketing (SEM), social media advertising, and display retargeting to drive app installs and conversions. - Conduct detailed audience segmentation to target relevant users and enhance campaign effectiveness. - Develop engaging ad creatives, landing pages, and app store assets to resonate with target audiences and drive user engagement. - Monitor campaign performance in real-time, analyze key metrics, and identify optimization opportunities. - Establish partnerships, negotiate terms with publishers, and form strategic alliances to enhance campaign reach and effectiveness. - Provide operational and monetization plans for campaigns and clients, integrating mobile publishing tools and best practices. - Implement A/B tests and multivariate experiments to optimize campaign elements for improved performance. - Offer regular performance reports and insights to clients, emphasizing campaign results, key learnings, and recommendations for future enhancements. - Stay updated on industry trends, best practices, and emerging technologies in mobile app marketing to incorporate innovative strategies into client campaigns. Qualifications: - Bachelor's degree in marketing, advertising, business, or a related field. - Proven experience in mobile app marketing, user acquisition, and performance-based advertising, preferably within a digital agency or mobile app development company. - Strong understanding of mobile advertising platforms and technologies such as Google Ads, Apple Search Ads, Facebook Ads Manager, and mobile measurement partners. - Proficiency in web analytics tools like Google Analytics, Firebase, or similar platforms for data analysis and actionable insights. - Creative mindset with the ability to develop engaging ad creatives, landing pages, and app store assets that drive user action. - Excellent analytical skills to interpret data, identify trends, and optimize campaigns to achieve client objectives. - Strong project management skills to handle multiple campaigns simultaneously and meet deadlines in a fast-paced environment. - Effective communication and presentation skills to convey complex concepts and campaign results to clients and internal stakeholders. - Results-driven mindset focusing on delivering measurable outcomes and continuous improvement in campaign performance. - Passion for mobile technology, digital marketing, and innovation, with a proactive approach to learning and staying updated on industry trends and best practices. Additional Requirements: - Experience with app store optimization (ASO) techniques and tools is advantageous. - Knowledge of mobile app analytics platforms like Apptopia, Sensor Tower, or App Annie. - Familiarity with mobile app tracking and attribution solutions such as Adjust, AppsFlyer, or Branch. - Certification in mobile advertising platforms and technologies is desirable. - Understanding of mobile app development processes and principles is beneficial.,

As a high-caliber Marketing Leader at our fast-growing company, you will play a crucial role in redefining e-learning by taking our growth engine to the next level. You will be responsible for owning and scaling our entire marketing function, being a key member of our leadership team, and driving growth while building a world-class marketing team in a fast-paced, high-impact environment. Your responsibilities will include owning the complete marketing funnel, encompassing brand and content to performance and product marketing. You will lead and mentor a high-performing team across various marketing functions, driving GTM strategies such as inbound pipeline generation, digital marketing, SEO, and brand initiatives. Collaboration with Product, Sales, and Growth teams will be essential to ensure alignment on goals and execution, while developing and executing marketing plans to efficiently scale revenue and user acquisition. We are looking for individuals with at least 3 years of experience in a Tier-1 startup with fast growth and a strong marketing culture. The ideal candidate will have proven experience in owning or significantly contributing to full-funnel marketing strategy, leading and scaling a marketing team of 10-15+ people, and driving results through a combination of strategic thinking and hands-on execution. A high level of ownership, hunger for growth, and strong internal equity are essential traits we seek. Preferred backgrounds include experience as second-in-command marketers at startups with $50M+ ARR, emerging leaders from top-tier SaaS or consumer brands with a strong marketing DNA, and experience at companies like Zomato, Cred, Headout, Cleartrip, Postman, MoEngage, Chargebee, Whatfix, among others. If you are someone who leads with ownership, speed, and long-term thinking, if you are hungry for ownership, ready to build from the ground up, and if you are driven by outcomes, we would love to talk to you about this exciting opportunity.,

You will be working as a GTM Expert for an offline socializing app at OOHMA Multimedia Pvt Ltd in Delhi, India. In this full-time on-site role, your responsibilities will include developing Go-To-Market strategies, executing marketing campaigns, analyzing customer behavior, and optimizing user acquisition and retention tactics for the offline socializing app. To excel in this role, you should have experience in developing Go-To-Market strategies and executing marketing campaigns. Strong analytical skills are essential for understanding customer behavior and optimizing user acquisition tactics. Excellent communication and interpersonal skills are required to effectively collaborate with the team and work independently. Knowledge of offline socializing app market trends and competitors will be beneficial. Previous experience in user acquisition and retention strategies is desirable. A Bachelor's degree in Marketing, Business, or a related field is preferred for this position.,

About PhonePe Group: At PhonePe, we prioritize creating a conducive environment for you to excel in your work every day. Empowering individuals to take ownership of their tasks right from the beginning, we foster a culture that values enthusiasm towards technology. If you are passionate about developing impactful technology, collaborating with brilliant minds, and pursuing your aspirations with purpose and efficiency, PhonePe is the place for you. Travel & Transit on PhonePe App: PhonePe envisions a future where individuals no longer require cash or cards for their transactions. Through technological innovation, disruptive solutions, and unwavering customer focus, we aim to facilitate this transformation. To enhance user experience in travel services, we have partnered with leading OTA players to exclusively feature their services on the PhonePe app. Our goal is to establish PhonePe as a comprehensive travel platform catering to daily commute needs. Category Analyst- Travel & Transit Categories (On-deck): As a Category Analyst for Travel & Transit categories at PhonePe, you will be responsible for various key tasks: - Managing user acquisition, partner growth, category deepening, funnel analysis, and product enhancement. - Executing strategic campaigns, assessing their impact, and understanding customer journeys for experience optimization. - Overseeing all business metrics of the category, driving growth initiatives, and collaborating with stakeholders for consumer adoption plans. - Conducting experiments to drive growth, working closely with internal teams, and identifying and resolving blockers across functions. - Building relationships with partners, monitoring conversion rates, and providing recommendations for enhancing conversion in the funnel. - Collaborating with different functional teams for financial planning, understanding the travel & transit landscape, and managing category revenues effectively. P&L Management: - Responsible for managing category top-line and revenues, as well as annual & monthly planning activities. Eligibility: - Ideal candidates should possess an MBA/B.Tech from Tier-1/2 institution with at least 1 year of overall experience, including 1-2 years of relevant travel/transit and industry experience. - Prior experience in partnership management, sales, or business development domains, especially in the travel/transit space, is preferred. PhonePe Full-Time Employee Benefits: As a full-time employee at PhonePe, you will have access to a range of benefits such as insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. These benefits are designed to support your holistic well-being and professional growth. Join us at PhonePe for a fulfilling career experience where you can collaborate with exceptional individuals, explore diverse roles, and contribute to a dynamic business environment. To learn more about PhonePe, visit our blog and discover the exciting opportunities that await you here. Life at PhonePe: Stay updated on the latest news and developments at PhonePe through our regular media coverage and stay connected with the vibrant community at PhonePe.,

As a Digital Marketing Manager at Gridlogic, you will be at the forefront of the real-money gaming industry, responsible for shaping campaign strategy and execution across digital platforms. Your role will involve leading the planning and execution of digital marketing campaigns, optimizing for reach, engagement, and conversions across key channels. You will oversee the measurement of marketing performance using advanced analytics and generate data insights to shape impactful marketing strategies and manage user acquisition efforts. Key Responsibilities: - Develop, manage, and optimize digital marketing campaigns to meet acquisition and engagement goals. - Collaborate with cross-functional teams to align on marketing objectives and ensure seamless campaign execution. - Provide actionable insights to improve the customer journey from acquisition to retention, creating a cohesive and engaging user experience. - Maintain an in-depth understanding of ad-tech platforms to drive innovation and enhance the effectiveness of marketing efforts. Requirements: - Experience: 6-8 years in digital marketing with a focus on performance marketing, preferably in a B2C company. - Knowledge of optimizing the customer journey in B2C companies to enhance user experience, engagement, and retention. - Comprehensive understanding of the online marketing landscape, including self-serve platforms, publishers, OEMs, affiliates, and other channels. Why Join Us Gridlogic offers you the opportunity to be part of a dynamic team in a fast-growing industry. This role will allow you to leverage cutting-edge digital marketing strategies and make a real impact. If you are passionate about data-driven marketing and ready to lead a high-performing team, we would love to hear from you!,

As a Growth Marketing Manager, you will be responsible for developing and executing growth strategies to drive user acquisition. Your key tasks will include managing ad network and publisher relationships, negotiating rates, and overseeing campaigns. You will lead full-funnel experiments from ideation to analysis, identifying scaling opportunities, and testing new growth platforms, channels, and partnerships. Collaborating with Data Analytics and Product teams for cross-functional growth opportunities will be crucial. You will create and maintain dashboards using tools like Tableau to track growth and apply A/B testing to refine marketing strategies. Additionally, analyzing data for actionable insights and continuous improvement will be part of your role. We are seeking a candidate with a proven track record in driving user acquisition, growth, and data-driven marketing strategies. Strong proficiency in marketing analytics tools such as Google Analytics, Appsflyer, and Tableau is essential. Proficiency in Excel, Word, and PowerPoint is also required. Desired skills for this role include at least 1+ years of hands-on experience in managing Publishers, media planning, Programmatic, or Search (Facebook, Google Ads, etc.). A can-do attitude with a keen interest in learning new skills, being proactive, and taking ownership over tasks is highly valued. Strong communication and collaboration skills, along with a proactive and results-oriented approach, are also essential traits we are looking for in the ideal candidate.,

As a Product Marketing & Growth Manager at PyjamaHR, you will play a crucial role in driving growth, shaping the brand, and making hiring effortless. Your responsibilities will include crafting a compelling brand narrative, leading product marketing initiatives, executing multi-channel campaigns, analyzing and iterating based on metrics, as well as collaborating and communicating effectively with cross-functional teams. In this role, you will be expected to translate the company's vision into engaging messages and visual themes, maintain a consistent brand voice across various channels, and design go-to-market strategies for new features and product launches. You will collaborate closely with product and sales teams to position PyjamaHR's AI-driven ATS in a way that resonates with customers. Additionally, you will be responsible for managing dynamic social media, email, and content campaigns to drive engagement and convert leads. You will also experiment with growth-hacking techniques, utilize platforms like Google Analytics and HubSpot to track performance, and pivot strategies based on data insights to continuously improve results. The ideal candidate for this role should have 1-4 years of experience in marketing or related fields, preferably in a startup or SaaS environment. You should be both creative and analytical, with strong communication skills and a tech-savvy mindset. Being high-energy, adaptive, and able to thrive in a fast-paced environment will be essential for success in this role. At PyjamaHR, you will have the opportunity to own campaigns from ideation to execution, work with cutting-edge technologies such as AI and LLMs, and be part of a fun and collaborative culture that values innovation and creativity. Your contributions will be recognized through a competitive compensation package that reflects your expertise and passion. If you are excited about being the driving force behind a product that is redefining hiring, we invite you to apply now and join us in shaping the future of recruitment together.,

Mobile App Marketing Specialist 5+ years of hands-on experience in digital marketing,with a strong focus on mobile app growth.Manage paid campaigns on Google ads and Meta ads.Experience in content, social media, and influencer marketing.Chennai-based

Key Responsibilities Assist in planning and executing growth and marketing campaigns. Conduct competitor research and analyze market trends to identify new opportunities. Track performance metrics (user acquisition, engagement, retention) and prepare reports. Support influencer collaborations, partnerships, and outreach initiatives. Brainstorm and contribute creative ideas for campaigns, experiments, and community engagement. Collaborate with product, marketing, and operations teams for campaign execution. Run small-scale A/B experiments and analyze outcomes.

As a User Acquisition Specialist, your primary responsibilities will include setting up new campaigns and optimizing existing campaigns on Meta, Google Adwords, and Apple Search Ads. You will be tasked with building, tracking, and optimizing UA campaigns, as well as uploading new creative to the content library. Developing performance reports and effectively communicating results to partners will also be part of your role. It will be essential for you to analyze and take action on campaign performance metrics such as ROI, ROAS, and projected LTV. Collaborating with the design team to create creative assets for advertising campaigns regularly is a key aspect of this position. Furthermore, you will be required to work closely with the India engineering team to ensure accurate attribution and report generation. Directing and participating in analytics and tracking implementation tasks will be crucial. As a leader in the UA team, you will mentor junior team members, offering guidance and support on campaign strategies and execution. Coordination of cross-functional efforts across marketing, creative, analytics, and product teams will be necessary for success. Overseeing the day-to-day operations of the UA team to ensure high-quality and timely deliverables, as well as contributing to strategic decision-making and resource planning to scale UA efforts efficiently, are vital components of this role. To excel in this position, you should possess at least 5 years of relevant experience, with a strong preference for user acquisition experience in mobile games. Demonstrated team leadership skills, including mentoring and guiding team members, are essential. An entrepreneurial mindset, coupled with a desire to be the best UA Specialist in the industry, will set you up for success. Previous experience in the social/mobile freemium game industry, excellent data analysis skills, and a metrics-driven approach are highly valued. Practical knowledge of tracking technologies, methods, and UA KPIs, along with exposure to various tools/systems like Adjust, Appsflyer, Google Analytics, and others, will be beneficial. You should be able to optimize available budgets to achieve desired results and effectively analyze data from attribution platforms to present results. Familiarity with tools like Looker studio is preferred. Understanding ad creative formats and the ability to brief design teams for performance-driven assets are important. Being highly organized, detail-oriented, and possessing strong math skills are crucial. A self-starter with a problem-solving attitude, both independently and collaboratively, is desired. Keeping abreast of UA techniques, strategy, audience building, and targeting is essential. A Bachelor's or Master's degree in math, marketing, or finance is preferred. Please note that this role involves leading the UA team in Kochi, with the flexibility for candidates to be located anywhere. The work environment is hybrid, with a Work from Office Calendar in place. Employees are required to work from the office for 2 weeks every alternate month. Travel reimbursement is provided for employees from outside Kerala, and accommodation reimbursement is offered for those outside the city for the Work from Office schedule.,

As a Digital Marketing Intern at NEXT IAS (Made Easy Group) based in Delhi, you will be responsible for planning and executing digital marketing campaigns. Your key duties will include monitoring and analyzing the effectiveness of marketing content, developing and managing website content, and managing the performance of marketing channels to maximize relevant Key Performance Indicators (KPIs). You will be expected to plan, create, and execute campaigns end-to-end across all channels, as well as manage affiliate partners. Collaborating with design and content teams, you will work towards developing best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences. Staying up to date with the latest technology and best practices in the industry, you will acquire insights into online marketing trends. Your role will involve creating and driving strategies with the appropriate prioritization of initiatives to deliver the highest returns on marketing spends. Additionally, you will track and measure campaign-level, ad-set-level, and ad-level performance to identify actionable insights. Leading funnel building initiatives, user acquisition, conversion, and user retention will be part of your responsibilities. Regularly optimizing campaigns to continuously improve Return on Advertising Spend (ROAS) will also be crucial. To excel in this role, you should possess excellent analytical skills with a high level of business acumen. You must be proficient in managing Google/Facebook/Instagram ads and affiliates, as well as working on Universal App Campaigns (UAC). Effective collaboration with internal and external stakeholders, along with strong interpersonal skills, will be essential in this fast-paced growing organization. As a Digital Marketing Intern, you are expected to be adaptable, flexible, and a fast learner. Being self-motivated, maintaining high integrity, and demonstrating independent and innovative thinking are qualities that will contribute to your success in this role. This position is offered as an Internship with a day shift schedule, and the work location is in person at the office in Delhi.,

Role & responsibilities Were hiring an experienced and data-driven Campaign Manager to oversee and execute B2C performance marketing and B2B lead generation campaigns. This role demands a deep understanding of paid media platforms, CRM and marketing automation tools, and end-to-end campaign lifecycle management. The ideal candidate will be responsible for driving Android/iOS app installs and user acquisition for astrology app while also generating qualified leads for Stratnovas B2B IT services. Youll manage omnichannel campaigns across Google Ads, Bing, LinkedIn, Meta, and DSP platforms, and automate lifecycle journeys using CleverTap, MoEngage, and WhatsApp platforms. This is a cross-functional, high-impact role involving close collaboration with product, content, and sales teams. Performance Marketing & Paid Campaigns Plan, execute, and optimize ROI-driven ad campaigns on: Google Ads (Search, UAC, Display, YouTube) Bing Ads and other search engines LinkedIn Ads for B2B lead generation Meta Ads (Facebook/Instagram) for B2C acquisition Programmatic DSP platforms (e.g., DV360, MediaMath, Xandr) Lead user acquisition campaigns to drive high-quality app installs and optimize for in-app actions and retention Manage budgets, bids, A/B testing, and ad creative across platforms Monitor, report, and continuously improve CAC, ROAS, CTR, CVR, and LTV Marketing Automation & Lifecycle Campaigns Set up and manage CleverTap and/or MoEngage for: Automated email journeys (welcome, onboarding, retention) App push notifications based on event triggers WhatsApp and SMS campaign orchestration via approved partners Create dynamic user segments for personalization and journey automation Build WhatsApp chat automations integrated with CRM and sales workflows Analyze funnel performance and improve drop-off points using cohort analysis and event tracking B2B Lead Generation Design and execute LinkedIn lead gen and search-based campaigns targeting CXOs and decision-makers for services like software development, app/web development, and digital marketing Optimize landing pages for conversions (in collaboration with web and content teams) Integrate lead forms with CRM tools (e.g., HubSpot, Zoho) and create MQL pipelines Develop retargeting workflows and nurture campaigns to improve lead quality and sales handover Strategy, Reporting, and Collaboration Build and present weekly/monthly campaign performance dashboards Work closely with design, content, and analytics teams for campaign asset creation and performance alignment Use heatmaps, analytics, and attribution models to improve campaign journeys Stay updated on ad platform algorithms, ad policy changes, and new feature rollouts Share insights with sales and leadership for data-informed decisions Ad Platforms Google Ads, Google App Campaigns Bing Ads, LinkedIn Ads Meta Ads (Facebook, Instagram) Programmatic DSPs (e.g., DV360, The Trade Desk, MediaMath) Marketing Automation & CRM CleverTap , MoEngage WhatsApp Business API Tools (e.g., Twilio, Gupshup, Wati) HubSpot, Zoho CRM Mailchimp, Sendinblue, or similar for email Firebase / GA4 for app tracking Segment, Mixpanel for user analytics Analytics & Tracking Google Analytics 4, Google Tag Manager Appsflyer, Branch, or Adjust for attribution Looker Studio, Power BI, Tableau for reporting Preferred candidate profile 48 years of hands-on experience in performance marketing and marketing automation Proven experience managing app install and customer acquisition campaigns at scale Deep knowledge of paid media best practices, creative testing, and mobile attribution Demonstrated experience in B2B lead generation through paid campaigns Strong understanding of customer lifecycle marketing and campaign journey design Proficiency with platforms like CleverTap or MoEngage and WhatsApp automation APIs Ability to independently manage end-to-end campaign execution and optimization Strong analytical skills, KPI tracking, and campaign reporting experience Excellent English communication and interpersonal skills Self-starter with a growth mindset, comfortable in a remote and performance-driven culture

About Us: We are one of India's most exciting and fast-growing mobile gaming companies. Founded in 2014, we are creating a global mobile gaming landscape in partnership with Modern Times Group (MTG). Our vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games and a powerful tech and analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek, TileMatch, and Jigsaw. Role: Product Manager Position Summary: We are looking for Associate Product Managers/Product Managers to own, ship, and run mobile games at rocket speed. It's a fast-paced, high-adrenaline job with plenty to learn and build. If you enjoy crunching numbers, are never satisfied with the products around you, and have always wanted to build things your way, you'll love this job. The Role: You will build games from scratch and manage them over their lifecycle. This is a hands-on leadership role that includes end-to-end ownership of the product roadmap, writing game/feature specs, analyzing key performance metrics, and driving business results. What we're looking for: Quite simply, we're looking for smart, creative product people who can drive results quickly and at high quality. We care most about impeccable analytical skills, solid business judgment, the ability to prioritize ruthlessly, and willingness to get your hands dirty. It would help if you had an appreciation for the finer details of product design and usability. It would really help if you had prior experience with web/mobile consumer products, user acquisition, and growth strategy. It would really, really help if you demonstrated product leadership in the past.,

We are seeking a motivated and creative ASO Marketing Specialist with a minimum of 1 year of experience in promoting mobile applications. As an ASO Marketing Specialist, your primary responsibility will be to enhance app visibility, drive downloads, and enhance user engagement using strategic marketing and ASO techniques. Your key responsibilities will include planning and executing marketing strategies to boost app downloads and user retention, optimizing app store listings for improved visibility and conversion, conducting keyword research and implementing ASO best practices, monitoring and analyzing app performance metrics and marketing campaigns, collaborating closely with development teams to coordinate marketing efforts, performing competitor and market analysis to discover new growth opportunities, and assisting in managing app reviews and user feedback to enhance user experience. To qualify for this role, you must have a minimum of 1 year of experience in app marketing or ASO, be familiar with app store algorithms and ASO tools, possess an understanding of mobile user acquisition and retention strategies, demonstrate strong analytical skills and proficiency in tools such as Google Analytics, Firebase, or similar, exhibit good written and verbal communication skills, and have the ability to multitask and thrive in a fast-paced environment. Preferred qualifications include experience in running app install campaigns (Google Ads, Meta Ads, etc.), basic knowledge of mobile UI/UX principles, and a passion for mobile apps and digital marketing trends. This is a full-time, permanent position with a day shift schedule.,