14 Product Messaging Jobs

As a Senior Marketing Executive specializing in Branding and Advertising, you will be utilizing your strategic thinking and creative skills to collaborate effectively in shaping the brand identity and executing impactful marketing campaigns. Your role will involve blending traditional marketing approaches with innovative digital strategies to drive business growth and achieve marketing goals. You will have the opportunity to work within a dynamic team in a fast-paced environment within the realms of Branding and Advertising. Your responsibilities will include conducting market research to support sales growth, developing ATL, BTL, and digital campaigns, managing marketing strategies and campaign progress, creating and executing marketing plans across various platforms, nurturing client relationships, overseeing the brand's social media presence, optimizing content performance, tracking marketing KPIs, enhancing user experience on the company website, refining brand identity and product messaging, and fostering clear communication with stakeholders. To excel in this role, you are required to have a postgraduate degree in Marketing, at least 4 years of experience in marketing roles with a preference for branding, retail, advertising, or BTL/VM experience, proficiency in tools such as Meta Ads, Google Ads, Mailchimp, etc., excellent communication, presentation, and team leadership skills, and a proactive and detail-oriented approach to problem-solving. Joining our team will expose you to top brands and exciting projects, enable you to contribute to the growth of a fast-growing Branding & Advertising company, immerse you in an open and entrepreneurial work culture, provide training and growth opportunities, and allow you to progress based on your performance. Additionally, you will have the chance to work closely with the CEO and benefit from valuable mentorship. If you meet the qualifications and are motivated to excel in the field of marketing, we encourage you to apply by sending your updated resume to resumes@empglobal.ae or by applying directly through the designated platform. Kindly note that while we appreciate all applications, only shortlisted candidates will be contacted. Your understanding in this matter is highly valued.,

As a Senior Marketing Executive specializing in Branding and Advertising (ATL, BTL & VM), you will leverage your strategic thinking and creative skills to contribute towards shaping the brand, planning impactful campaigns, and leading marketing efforts that combine traditional methods with innovative digital strategies. You will be an integral part of a dynamic team operating in the fast-paced realm of Branding and Advertising in Andheri, Mumbai. Your key responsibilities will include researching the market to support sales and business growth, devising ATL, BTL, and digital campaigns aligned with business objectives, managing marketing strategy and tracking campaign progress, creating and executing marketing plans for digital and offline platforms, nurturing public and client relationships, overseeing the brands social media presence, optimizing content and performance across various platforms, monitoring marketing KPIs, enhancing user experience on the company website, refining brand identity and product messaging, and fostering clear communication with stakeholders. To excel in this role, you should hold an MBA or PG degree in Marketing, possess a minimum of 4 years of experience in Marketing roles with exposure to branding, retail, advertising, or BTL / VM, demonstrate proficiency in tools such as Meta Ads, Google Ads, Mailchimp, etc., exhibit strong communication, presentation, and team leadership skills, and showcase a proactive and detail-oriented approach towards problem-solving. By joining us, you will have the opportunity to collaborate with renowned brands and engage in exciting projects, be a part of a rapidly growing Branding & Advertising firm, experience an open and entrepreneurial work culture, access training and growth prospects, have your progression tied to performance rather than time, and receive valuable mentorship from the CEO. If you meet the specified qualifications and are motivated to excel in the marketing domain, we encourage you to apply by submitting your updated resume to resumes@empglobal.ae or through the designated platform. Kindly note that while we value all applications, only shortlisted candidates will be contacted. Your understanding in this matter is highly appreciated.,

As a Senior Marketing Executive with over 4 years of experience in Marketing, you will play a crucial role in shaping our client's brand, devising impactful campaigns, and leading marketing initiatives that fuse traditional methods with innovative digital strategies. Working in close collaboration with a dynamic team within the fast-paced realm of Branding and Advertising, you will have the opportunity to think strategically, unleash your creativity, and thrive in a collaborative environment. Your responsibilities will include conducting market research to drive sales and business expansion, developing and executing comprehensive marketing strategies encompassing branding and campaign management, crafting and implementing marketing plans across digital and offline platforms, fostering and nurturing relationships with the public and clients, overseeing the brand's social media presence and staying abreast of online trends, managing content and performance across various channels such as social media, website, SEO/SEM, and email marketing, designing ATL, BTL, and digital campaigns aligned with business objectives, monitoring marketing KPIs and delivering reports on campaign performance, enhancing the company website to optimize user experience, refining brand identity and product messaging, and maintaining clear communication with external stakeholders and internal teams. In addition, you will collaborate closely with creative, sales, and project teams to drive successful outcomes. To qualify for this role, you should hold an MBA or PG degree in Marketing, possess at least 4 years of experience in Marketing roles, ideally with exposure to branding, retail, advertising, or BTL/VM, demonstrate proficiency in tools like Meta Ads, Google Ads, Mailchimp, etc., exhibit strong communication, presentation, and team leadership skills, and showcase a creative mindset coupled with a penchant for detail-oriented work. Join us to work with renowned brands on exciting projects, become part of a rapidly expanding Branding & Advertising firm, experience an open and entrepreneurial work culture, avail of training and growth prospects, progress based on merit, collaborate closely with the CEO, and benefit from valuable mentorship opportunities. If you meet the specified qualifications and are eager to excel in the realm of Marketing, we encourage you to apply by submitting your updated resume to resumes@empglobal.ae or through this platform directly. Kindly note that while we value all applications, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.,

We are seeking a passionate and strategic Product Marketer to join our team and play a key role in the success of our products in the market. As a Product Marketer, you will have the opportunity to develop go-to-market plans, execute product launches, create compelling product messaging and positioning, conduct market research and competitive analysis, support sales enablement through tools and training, collaborate on campaigns to drive awareness and adoption, and measure product performance and user feedback. The ideal candidate should have at least 2 years of experience in product marketing, with a strong background in International Sales. Proficiency in Google Ads or Meta Ads is required, along with a proven track record of driving leads and conversions. Excellent communication and analytical skills are essential for this role. Experience in B2B/SaaS is preferred. If you are a motivated individual with a passion for product marketing and a desire to make a significant impact in a dynamic and fast-paced environment, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our products and driving success in the market.,

As a Product Marketer at our company, you will play a crucial role in collaborating with the product team to shape the narrative around our products, features, and capabilities. Your responsibilities will include developing compelling product messaging and positioning that effectively resonates with our customers, creating engaging product content across various platforms, and staying up-to-date with industry trends and market players. Additionally, you will be tasked with communicating the value proposition of our products, providing sales support tools and training, and driving product adoption among our customer base. As a key representative of our company, you will serve as a spokesperson and thought leader for the product. To excel in this role, you should possess a degree along with 3 to 5 years of prior experience in a similar position, preferably within an enterprise software company. An essential requirement is a deep understanding of both technology and business software, customer behavior, and the ability to translate technical content into compelling marketing material. You should also have a proven track record of developing comprehensive marketing plans that encompass strategy, customer research, competitive analysis, messaging, pricing, and more. Strong communication skills in English, both written and verbal, are essential, along with the ability to craft high-quality presentations with meticulous attention to detail. Moreover, your strength in collaborating with cross-functional teams will be instrumental in driving the success of our products in the market. If you are ready to take on this exciting opportunity and contribute to our team, please send your resume to hr@ventunotech.com. We look forward to welcoming you aboard and working together to achieve our goals.,

As a passionate and strategic Product Marketer, you will be responsible for developing go-to-market plans, executing product launches, creating product messaging and positioning, conducting market research and competitive analysis, supporting sales enablement with tools and training, collaborating on campaigns to drive awareness and adoption, and measuring product performance and user feedback. You should have at least 2 years of experience in product marketing, with a background in International Sales. Proficiency in Google Ads or Meta Ads is required, along with a proven track record of driving leads. Strong communication and analytical skills are essential for this role, and experience in B2B/SaaS is preferred. This is a full-time position that requires in-person work at the designated location.,

Duration: 3 to 6 months Role Overview Were looking for a proactive and organized Marketing Intern to support project coordination and research activities for our identifi product line. This role is ideal for someone who is detail-oriented, curious, and passionate about applying marketing skills in a high-impact, science-driven environment. Key Responsibilities Project Coordination Assist in tracking and coordinating ongoing marketing projects for identifi products Liaise with internal teams (sales, clinical, design, operations) to ensure timely execution Maintain project trackers, timelines, and weekly status reports Follow up with vendors and creative teams for deliverables and approvals Market Research Conduct research on infectious disease diagnostics market, competitors, and new trends Analyze and summarize data on customer needs, testing protocols, and regional trends Benchmark product messaging, pricing, and campaigns across diagnostic brands Assist in creating presentations, research summaries, and product decks Requirements Pursuing or recently completed a degree in Marketing, Healthcare Management, Life Sciences, or Business Strong organizational and communication skills Proficiency in MS Excel, PowerPoint, and Google Workspace Comfortable working in a fast-paced, cross-functional setup Interest in healthcare, diagnostics, or genomics is a strong plus What Youll Gain Direct exposure to go-to-market planning and research in the healthcare sector Opportunity to work on a national-level product portfolio (identifi) Experience in cross-functional coordination and product marketing strategy Certificate of internship and letter of recommendation upon successful completion Note: This is a paid internship.Skills: project,genomics,research,market research,communication skills,powerpoint,project coordination,organizational skills,management,ms excel,google workspace

You are a part of Kovai.co, a leading technology powerhouse revolutionizing enterprise software and B2B SaaS solutions. With a global impact, your role as a Product Marketer is crucial in differentiating Kovai.co's products and services in the market. You will be responsible for developing product messaging that sets Kovai.co apart from competitors, enabling the sales team to effectively communicate the value of new offerings. Your role involves conducting market, customer, and competitor analysis to create strategies that position the product effectively. As a Product Marketer, you will drive demand generation by managing marketing programs that increase awareness and organic demand. Content development is a key aspect of your role, where you will create unique product and solution content across various platforms. You will serve as a company spokesperson, embodying the thought leadership of Kovai.co. Additionally, you will play a crucial role in product releases, understanding the product roadmap, leading go-to-market activities, and devising strategies for feature discovery. To excel in this role, you should have 2-4 years of experience in B2B software marketing, with a preference for SaaS experience. Your expertise should include creating comprehensive marketing plans, conducting customer research, competitive analysis, and developing effective messaging and pricing strategies. Experience in driving GTM programs, such as webinars, trade shows, social media, and content marketing globally, is essential. Strong communication skills in English, both written and verbal, are required, along with the ability to lead and inspire teams effectively. Collaboration with cross-functional teams, including executive management, product management, operations, sales, and marketing, is a key aspect of the role. You should be self-directed, organized, and capable of hands-on execution while also focusing on long-term business planning. Being metric-driven and comfortable with data analysis to derive insights for stakeholders is crucial. Experience in creating sales tools, training materials, and collateral will be beneficial in this role. Kovai.co is dedicated to promoting equal opportunities and creating a diverse workforce that values belonging and respect for all individuals. Discrimination of any form is strongly opposed, ensuring that everyone has an equal chance to build a successful career at Kovai.co.,

You will be joining Kovai.co as a catalyst, playing a significant role in the revolution of enterprise software and B2B SaaS industries. With a strong focus on delivering top-notch enterprise software and groundbreaking SaaS solutions to a global clientele, Kovai.co empowers over 2,500 businesses worldwide with its award-winning products like Biztalk360, Turbo360, and Document360. As a Senior Product Marketing Manager at Kovai.co, your responsibilities will include developing brand messaging and positioning to set Kovai.co products apart from competitors, enabling the sales team by communicating the value of new features, conducting market, customer, and competitor analysis to strategize product positioning, and driving demand generation through effective GTM strategies and marketing programs. To excel in this role, you should have a background in B2B software marketing with a preference for SaaS experience. You should also possess a proven track record of creating comprehensive marketing plans that encompass strategy, customer research, competitive analysis, messaging, and pricing. Additionally, experience in initiating and driving various GTM programs such as webinars, trade shows, social media, and content marketing for the global market is crucial. Excellent English communication skills, both written and verbal, are essential, along with strong leadership abilities to inspire and mentor team members. Collaborating effectively with cross-functional teams, including executive management, product management, operations, sales, and marketing, is key. Being self-directed, organized, and capable of hands-on execution and long-term business planning will contribute to your success in this role. Moreover, a data-driven approach to draw insights and share them with stakeholders is expected. If you are passionate about redefining technology and eager to make a significant impact in the B2B software and SaaS landscape, Kovai.co is where your passion meets purpose. Join us on this remarkable journey towards innovation and growth. Apply now to explore this exciting opportunity further, as we look forward to discussing how you can contribute to our mission.,

Role & Responsibilities: We're seeking a candidate who is not only a writer but also a strategic communicator with a sales-driven mindset and strong emotional intelligence. The ideal person knows how to use words to influence, persuade, and connect deeply with their target audience. Thinks from the customer's perspective and knows how to "hit the right nerve." Fluent in English with impeccable grammar, vocabulary, and a natural flair for clear, engaging communication. Can communicate complex ideas simply and persuasively , transforming detailed information into compelling narratives or headlines. Capable of reframing lengthy pitches or product features into punchy and resonant headlines that instantly grab attention and at the same time stick to their point. Someone who doesn't just write copy but owns the impact of their words, constantly learning, testing, and optimizing. Tech-savvy and eager to explore the latest tools, especially in AI. Loves experimenting with new technologies to enhance work and creativity. We are open to work-from-home arrangements as long as the quality remains high. However, we also welcome candidates who prefer working from the office. Location: Mumbai Central (7 minutes walking distance from the station)

Zycus is looking for a Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced Product Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary. Job Description: Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. Product-centric thought leadership: contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels. Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets 10-12 years overall experience and 4-5 years experience in enterprise software/SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite. Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary. Excellent written and communication skills. Strong project management and organizational skills. Should be able to effectively work across cross-functional teams. Knowledge of AI/ML and automation software. Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4. Get a Global Exposure: You get to work and deal with our global customers.5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Minimum 6 years of experience in B2B tech marketing Experience in Product or B2B Marketing Experience creating marketing business plans Interest in, but not limited to, automation or sustainability software Experience working and communicating with groups of different backgrounds and skills to enable collaboration Ability to manage multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change Preferred technical and professional experience Deep understanding of go-to-market strategies Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics) Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions) Experience with SaaS offerings Knowledge of Automation or Sustainability products and/or services

Zycus is looking for a Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced Product Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary. Job Description: Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. Product-centric thought leadership: contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels. Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets 10-12 years overall experience and 4-5 years experience in enterprise software/SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite. Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary. Excellent written and communication skills. Strong project management and organizational skills. Should be able to effectively work across cross-functional teams. Knowledge of AI/ML and automation software. Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4. Get a Global Exposure: You get to work and deal with our global customers.5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Zycus is looking for a Marketing Manager - Demand Generation. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization. What You ll Do: Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines. Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process) Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads. Optimize campaigns to maintain channel efficiency. Identify new channels for developing the sales pipeline. Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs. Build competitive intelligence and create shadow marketing programs. Identify relevant local PR / publications to drive branding initiatives. Teamwork & Collaboration Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities. External vendor and partner management wherever required. Engaging with industry influencers and creating a strong network of thought leaders What are we Looking For: A great marketer who can make a big impact and lead the growth of our business. 5-8 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline. Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach. Well-versed with marketing automation tools such as HubSpot, Salesforce etc. Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. Excellent written and verbal communication skills Astute analytical ability should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making. Should be an MBA graduate from a Tier I B-School Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company, and our products are developed by using the latest technologies like ML (Machine Learning) and AI (Artificial Intelligence). Our UIis in Angular JS, and we are developing our mobile apps using React. 2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites. 3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization. 4. Get Global Exposure: You get to work and deal with our global customers. 5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its integrated source-to-pay suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore