Media and Entertainment Marketing Manager, Play Apps Go-To-Market

Role Overview: As a Go-To-Market (GTM) Marketing Manager for Media and Entertainment (M&E) with a dedicated focus on emerging sub-genres such as drama shorts and anime, your role involves driving the success of products within these focused areas. You will represent the customer for your assigned M&E sub-genres, bridging the gap between product strategy and user adoption for those content types. Leveraging your deep understanding of user needs, market trends within these specific M&E sub-genres, and Play's capabilities, you will craft compelling messaging, develop effective go-to-market strategies, and contribute to significant growth. Your responsibility will include developing and defining global-scale go-to-market processes to ensure effective project implementation across multiple internal and external stakeholders, while supporting go-to-market strategic deliverables horizontally. You will partner with operational teams to enable seamless transition from strategy through to project delivery for your focus areas. Key Responsibilities: - Contribute to and execute M&E GTM strategy, driving user adoption, engagement, and spend within emerging sub-genres. - Generate user and market insights by conducting user research and market analysis to inform product positioning and messaging. - Collaborate cross-functionally with and influence internal stakeholders across Product, Partnerships, Engineering, and regional Marketing teams to build and execute integrated GTM. - Utilize data analysis and experimentation to test hypotheses, optimize GTM programs, and make data-driven recommendations to achieve category objectives and key results. - Act as a Subject Matter Expert (SME) and represent specific M&E sub-genres, contributing to influencing product roadmaps and partner strategies. Qualifications Required: - Bachelor's degree or equivalent practical experience. - 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). - Experience managing cross-functional or cross-team projects. - MBA degree or equivalent practical experience. - 10 years of experience in developing global marketing programs with global stakeholders. - Experience in apps/gaming, mobile, loyalty programs, or media and entertainment. - Experience developing data-driven GTM strategies in ambiguous or rapidly evolving market landscapes. - Experience with product launches, driving product adoption at scale, and successful omni-channel marketing campaigns. - Experience in product marketing for Media and Entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing.,