Media and Entertainment Marketing Manager, Play Apps Go-To-Market

You have a Bachelor's degree or equivalent practical experience along with 6 years of experience in marketing across various fields such as growth, product marketing, brand marketing, and social. Your expertise also includes managing cross-functional or cross-team projects. It is preferred that you hold an MBA degree or equivalent practical experience and have 10 years of experience in developing global marketing programs with global stakeholders. You should have experience in apps/gaming, mobile, loyalty programs, or media and entertainment. Your skill set should include developing data-driven GTM strategies in ambiguous or rapidly evolving market landscapes, with a focus on product marketing for Media and Entertainment apps or platforms. Experience in subscription growth, churn reduction, content marketing, or partner marketing is also valued, along with experience in product launches, driving product adoption at scale, and omni-channel marketing campaigns. As a Go-To-Market (GTM) Marketing Manager for Media and Entertainment (M&E), specifically focusing on emerging sub-genres such as drama shorts and anime, you will play a crucial role in driving the success of products within these areas. Your responsibilities will include representing the customer for your assigned M&E sub-genres, bridging the gap between product strategy and user adoption, crafting compelling messaging, developing go-to-market strategies, and contributing to significant growth. You will be instrumental in defining global-scale go-to-market processes, ensuring effective project implementation across internal and external stakeholders, and supporting go-to-market deliverables horizontally. Collaborating with operational teams, you will enable the transition from strategy to project delivery for your focus areas. Google Play, offering music, movies, books, apps, and games for devices powered by the cloud, syncs across devices and the web. As part of the Android and Mobile team, your role within Google Play will involve various tasks, from engineering backend systems to shaping product strategy and forming content partnerships. Your contributions will enable users to seamlessly access content across different devices within the Android ecosystem. Your responsibilities will include contributing to and executing M&E GTM strategy, driving user adoption, engagement, and spend within emerging sub-genres, generating user and market insights through research and analysis, collaborating cross-functionally with internal stakeholders, utilizing data analysis and experimentation to optimize GTM programs, and acting as a Subject Matter Expert (SME) representing specific M&E sub-genres to influence product roadmaps and partner strategies.,